ACI's 2nd

Green Marketing Compliance Summit

Wednesday, April 17 to Thursday, April 18, 2013
Millennium Knickerbocker Hotel, Chicago, IL

Create green marketing programs that minimize your risk of compliance errors and enforcement actions

 

The FTC’s issuance of its final Guides for the Use of Environmental Marketing Claims (“Green Guides”) has placed a renewed spotlight on green marketing campaigns, with a wave of enforcement activity all but certain.   As companies grapple with the ins and outs of the final Green Guides, American Conference Institute (ACI) is pleased to announce its 2nd Green Marketing Compliance Summit, bringing together nationally renowned attorneys to provide the most comprehensive insight into the future of green advertising claims, providing a toolkit to effectively prepare for the changes.

 

 

Delve into what the revised Green Guides say…and don’t say

 

As the FTC gears up to begin enforcing green marketing violations, companies need to assess their current campaigns and ensure that they are incorporating all of the new requirements into marketing strategy. Complying with guidelines that are silent on a number of terms, including “natural,” however, is a daunting task. Gain some clarity by hearing directly from Laura Koss, Senior Attorney, Division of Enforcement at the FTC, who will be delivering a keynote address explaining the evolution of the Green Guides and what marketing tactics will raise regulatory red flags.  Hear from an expert faculty, who will share their best practices for creating compliant and cost-effective green claims, and will also help you learn from damaging mistakes. Topics will include:

 

·         Achieving a high degree of precision in green claims and substantiating those claims in a cost-effective manner while avoiding generalized green benefit claims

·         Maximizing the effectiveness and minimizing risk by incorporating appropriate disclosures when using certification seals

·         Preparing for the future by learning from the experiences in other countries that have implemented guidelines for green marketing

·         Creating green marketing campaigns that are in line with consumer expectations and that keep pace with the latest advances in science and technology

·         Understanding technical and complex concepts regarding renewable energy and materials and incorporating them into marketing copy

 

Pre-conference workshops offer a great foundation for the main conference

 

At Workshop A: “Green Guides 101:  Exploring the FTC’s Finalized Guidance and What it Means for Your Marketing Practices,” speakers will delve into the intricacies and nuances of the Guides, and provide a solid foundation of the structure of the requirements.  Workshop B: Green Science” Primer: Essential Tools to Effectively Substantiate Claims by Understanding the Terminology and Industry Verification Behind Green Marketing Initiatives,” take a rare opportunity to examine the complex and key scientific concepts that drive green claims and learn technical terms that fill the green lexicon to better “check” your experts and ensure that claims will pass FTC muster.

 

Special pricing is available for this unique and in-depth one-day event. Reserve your seat now by calling 888-224-2480, faxing your registration form to 877-927-1563 or registering online at www.americanconference.com/greenmarketing.