American Conference Institute’s 10th Annual Expert Guide to

Advertising, Promotions and Digital Marketing for the Life Sciences Industry

Thursday, January 24 to Friday, January 25, 2013
Union League, Philadelphia, PA

Benefit from guidance across the life sciences industry at this innovative event to revitalize your advertising and promotions programs.

Explore your social media options without risking noncompliance

Leading companies are utilizing this powerful tool while maintaining a conservative regulatory stance. The American Conference Institute’s 10th Annual Expert Guide to Advertising, Promotions and Digital Marketing for the Life Sciences Industry will give you an insider’s view into the strategic, measured approach these companies are taking to mitigate issues like third party content and the unclear regulatory guidelines while exploiting new patterns of media consumption.

Insights into government enforcement initiatives

Benchmark your review of advertising and promotional messages by hearing how your colleagues at other companies are applying the current rules in practice. Understand what the FDA is really thinking with candid insights from recent government alumni including former Regulatory Counsel and former Associate Chief Counsel from the U.S. Food and Drug Administration. Anticipate the FTC’s enforcement initiatives with advice from Lesley Fair, Senior Att orney, Bureau of Consumer Protection, Federal Trade Commission.

Benefit from the addition of the Department of Justice and Office of the Inspector General perspectives’ in a variety of discussions including current government initiatives, third party activities, and Medicaid fraud suits.Special focus will be placed on particular areas that companies are seeking guidance on, including:

  • How First Amendment defenses may revolutionize the boundaries of authorized promotional speech
  • The scope and management of company responsibility for third party activities
  • The looming threat “no injury” suits pose to manufacturers
  • Avoiding the appearance of over and under warning
  • New ways to express useful, commercially att ractive information without running afoul of FDA guidelines

In addition, to celebrate the tenth anniversary of this event and to refl ect the evolution of the marketplace, this year we’ve expanded the focus of our annual conference from pharmaceuticals to include issues affecting medical devices and over the counter drugs.

Add value to your experience by att ending the workshops:

PRECONFERENCE WORKING GROUP: The Promise of Social Media – Comparative Approaches for Traversing A Foggy Regulatory Landscape and Unearthing Marketing Gold

Kick-start the update of your promotional strategies with this high octane in-depth look into how industry leaders are using Twitter, Facebook, and YouTube with a thorough and integrated understanding of the risks they face.

POSTCONFERENCE MASTER CLASS: Best Practices for Developing Your Promotional Review Strategy

Organize the lessons of the main conference into a take-home plan to evolve your advertising practices with guidance from our expert faculty. Register now by calling 1-888-224-2480, faxing your registration form to 1-877-927-1563 or registering online at www.AmericanConference.com/LifeSciAdvertising