Social Media, Business, Technology and the Law

A Pre Conference Workshop – Tuesday, October 25, 2011

1:00p.m. – 4:00p.m. (registration begins at 12:15p.m.)

Social Media Technology Boot Camp: Deconstructing the Technology Intersection Between Business Strategy and the Law

Lauren Bigelow
Chief Operating Officer
Weeworld Inc. (Concord, MA)

Christopher Miglino
Chief Executive Officer
Social Reality (Los Angeles, CA)

As social media becomes an increasingly more essential medium for interacting with consumers, it is important for attorneys and business executives to have a solid understanding of the technical and legal nuances that impact the use of these platforms. It can be extremely difficult to keep up with the constantly changing and platform-specific technology, and even tougher to stay ahead of your competitors. If you understand the technology behind the varying platforms, you can better advise your teams. This interactive workshop will enable attendees to learn the rules and requirements of technology operations. It will serve as a technology boot camp, giving participants the ability to go back to their companies with ideas for effectively using social media in order to stay maintain a competitive advantage. Points of discussion will include:

• The different applications available to users
• Distinguishing between different technology criteria
• How to build a sweepstakes or promotion on Facebook
• The processes for removing content from these various sites and the different protocols for removal
• Understanding the exploding popularity of gamification and virtual goods
• Learning which platforms support different apps

- Actions -

- Share -