Advanced IP Forum for Advertising Counsel

Wednesday, April 27 to Thursday, April 28, 2011

Helmsley Park Lane Hotel, New York, NY

With Advertising Platforms and Media Technologies in a State of Constant Flux, Unanticipated Intellectual Property Issues Can Arise at Any Moment

Learn to Make the Right Decisions and Protect Your Brand

As companies increasingly focus on the use of cutting-edge advertising strategies to reach consumers, a new minefield of intellectual property risks has arisen, presenting complex and changing issues that are hard to anticipate and very difficult for counsel to control. Many of the latest trends in marketing involve multi-pronged campaigns that combine traditional media with the use of new platforms, incorporating multiple web domain names, interactive social networking pages and mobile text messaging promotions. With technology changing on an almost daily basis, in-house counsel are faced with tremendous challenges when trying to understand what constitutes protected IP and how to guide their companies through this period of explosive innovation. Often the answers are far from clear when trying to apply earlier legal precedents to emergent advertising practices, or determining your rights when seeking to repurpose content for use in different media. And with litigation a constant and costly concern, it is vital to be able to identify, and nip in the bud, any activities that could open the door to claims that your company has infringed on a protected trademark, copyright or patent, or violated someone’s rights of publicity.

American Conference Institute’s Advanced IP Forum for Advertising Counsel is a unique new program that has been tailored to provide expert, detailed knowledge that you can apply directly to your review of your company’s marketing practices. Our faculty of experienced counsel for major brand and media companies will go well beyond identifying trends as they provide you with strategies and practical tips for avoiding the new intellectual property pitfalls that can lead to weakening of your brand and/or exposure to litigation.

With important assets at stake in an increasingly connected world advertising arena, the ante has been upped for brand counsel. Attendees at ACI’s Advanced IP Forum for Advertising Counsel will learn how intellectual property laws are being applied by the courts to the technologically-driven advertising landscape, and how the level of IP protection varies overseas. Practical takeaways will include advice on what to look out for when monitoring the conduct of competitors and best practices for weighing when, and how to respond to infringing use of your company’s valuable intellectual property.

Add value to your attendance by taking advantage of our two interactive workshops. Workshop A, Best Practices for Protection of IP Rights when Employing Social Media will provide hands-on guidance that all attorneys practicing in this area need in order to help their companies develop proper social media safeguards and avoid IP-related liabilities. Workshop B, Strategies for Resolving Confl icts and Litigation Avoidance in a Virtual Age will guide you to be able respond effectively to critical scrutiny of your company’s use of IP in evolving marketing practices, and provide strategies for rapidly terminating conduct by others that may infringe upon your own brand’s rights.

Register now to ensure your place at this timely and unique event! Call 1-888-224-2480, fax your registration form to 1-877-927-1563, or register online

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Location:
Helmsley Park Lane Hotel
New York, NY