Companies are becoming more aggressive with their advertising, with the making of comparative claims now a common and critical component of many marketing strategies. This has resulted in a new, much more litigious environment, as evidenced by the increased number of cases being brought before the National Advertising Division (NAD), in the federal courts under the Lanham Act, and by the stepped-up regulatory scrutiny at the FTC. In response, industry counsel must be prepared both to bring, and to defend against, complaints and legal actions relating to the making of false or misleading advertising claims. It is necessary to become equipped to expertly weigh the different available options and forums when a dispute arises, to develop an effective strategy for protecting a client’s brand and/or high-stakes marketing campaigns.
ACI’s Litigating and Resolving Advertising Disputes conference will bring together industry leaders who will share with you their proven strategies and solutions for handling advertising disputes in the courts, at the NAD, at the FTC and directly with the major television networks. The program will feature an in-house faculty including experts from many companies on the front line of the current advertising debate. You can add value to your attendance by taking advantage of our interactive workshop, the Master Class on Defending and Challenging Consumer Surveys in a False Advertising Case. At this hands-on high level workshop, you will gain a deep understanding of how research and consumer perception surveys are utilized to provide support for a claim, to ensure that your arguments will withstand scrutiny.
This industry-leading event will provide you with the strategies, tactics, and insights that are critical to protecting your client’s brand.
Register now by calling 1-888-224-2480 or by faxing your registration form to 1-877-927-1563. You can also register online.
The conference program is currently under development but please check back soon for the program agenda and faculty list.
For Speaking Opportunities, please contact Alan Forrest at A.Forrest@AmericanConference.com
For Sponsoring Opportunities, please contact Wendy Tyler at W.Tyler@AmericanConference.com
For media and association partnerships, please contact Tim Choate at T.Choate@AmericanConference.com
Conference Details
