Advertising Law

It’s a New Ballgame and You Have to Know the Rules: Get the Information You Need as Companies Turn to Complex New Marketing Concepts

American Conference Institute’s 23rd National Advanced Forum on Advertising Law is tailored to provide high-level, detailed information that you can apply directly to your practice. Our faculty of experienced counsel from a diverse, cross-section of industries will go well beyond identifying trends. They will provide you with expert negotiating strategies and practical tips for avoiding the latest legal and regulatory pitfalls. Learn how other companies are:

• Structuring and synchronizing promotions that incorporate social networking and other online sites alongside more traditional channels
• Identifying all third-party content that raises IP ownership concerns or requires authorization
• Safeguarding consumer privacy and setting parameters for using information
• Weighing whether to make environmental claims about their products
• Incorporating recent guidelines into endorsement contracts and programs
• Keeping federal and state regulators at bay

In addition to providing the most comprehensive content, ACI’s 23rd National Advanced Forum on Advertising Law also delivers excellent networking opportunities. Most of our attendees are in-house counsel and marketing executives from leading advertisers. There will be many opportunities throughout the conference to interact with other attendees and exchange strategies. This advanced forum offers you the opportunity to meet leaders in the industry and have substantive discussions on the changing issues faced by advertisers today.

You can add value to your attendance by taking advantage of our interactive workshop. The Master Class on Implementing an Effective Privacy Compliance Program will provide answers to many of your most important concerns relating to potentially usurping the rights of internet users and other customers as developing technologies lead to new marketing tactics. Because all attorneys practicing in this area require a greater understanding of the nuances of privacy law, this hands-workshop will provide you with the information you need to help develop proper corporate safeguards and avoid privacy-related liability.

New Administration, Regulations and Marketing Platforms = New Challenges

Many of the latest trends in advertising pose serious regulatory and legal risks, and recently issued guidelines and changing government priorities under the new Obama Administration have upped the ante for compliance. In addition, as companies decide to utilize cutting-edge advertising platforms and/or new types of claims to get their products noticed, their counsel need to know how to negotiate the different pieces of complex campaigns, avoid privacy violations and consumer litigation, and prevent government scrutiny. Advertising promotions today are often multi-channeled, combining traditional media with online promotions, live events, and tie-ins with big box retailers, and complex contests that invite users to submit creative content. It is difficult to negotiate and coordinate many different components of a promotion and ensure that a cohesive campaign has been put into place. Attend this event to learn practical solutions to these challenges in this new era of advertising and promotional campaigns.

Register now to ensure your place at this timely and industry-leading event! Call 1-888-224-2480, fax your registration form to 1-877-927-1563, or register online at www.americanconference.com/advertisinglaw