American Conference Institute’s 25th National Advanced Forum on

Advertising Law

Practical strategies to enhance your company’s advertising practices while overcoming new regulatory challenges

Monday, January 23 to Tuesday, January 24, 2012
The Millennium UN Plaza, New York, NY

In an Era Where Advertising is Moving Increasingly Toward the Digital Sphere, Ensure Your Company Remains Competitive and Compliant

Washington is Watching You – Are You Watching Your Consumers?

Behavioral targeting has become an area of great concern not only for the States, but the federal government as well. The FTC and Congress have made it clear that new legislation, including a “do not track” registry, is on the horizon. As behavioral advertising becomes more pervasive, consumers are increasingly concerned that their privacy is being compromised. Learn how to legally comply with privacy laws, while developing highly targeted marketing. At American Conference Institute's 25th National Advanced Forum on Advertising Law, you will have the opportunity to hear from thought leaders at The Walt Disney Company, Hilton Worldwide, the FTC and the California Office of Consumer Privacy on how to successfully implement privacy protocols as part of your company’s overall advertising strategy.

As We Move Closer to the London 2012 Olympics – How Are You Creating Global Advertising Campaigns?

In a few short months, all eyes will be on London as the world’s greatest athletes come together for the 2012 Summer Olympics. This global focus provides an immense opportunity for companies to reach a broader audience, but also brings greater risks with language barriers and cultural differences. In an effort to protect the investment of sponsors who have spent millions of dollars, London has passed new legislation specifically targeting the Olympic Games and ambush marketing. One of the Olympics’ lead sponsors, The Coca-Cola Company, will offer insights into developing a successful worldwide campaign.

Network With the Top U.S. Advertisers and the Attorneys Who Counsel Them

Last year, 80% of our attendees were in-house counsel and marketing executives from leading advertisers. Networking breakfasts, lunches, and a cocktail reception provide multiple opportunities throughout the conference to interact with other attendees. By attending this conference, you will have the opportunity to meet the movers and shakers in the advertising industry. Our speaker faculty is comprised of more than 20 in-house counsel, giving you a tremendous opportunity to benchmark your practices. Featured companies at this year’s conference include: AT&T, Aflac, Coca-Cola, Google, Time Inc., Verizon, Walt Disney, Wells Fargo and many more!

Advertising in FDA-regulated industries presents its own unique set of obstacles. Content must be vetted very carefully, and pharmaceutical and medical device companies are subject to greater scrutiny and penalties. Attend the Master Class on Advertising, eMarketing and Promotions for the Pharmaceutical and Medical Device Industries in order to analyze how to best approach your advertising strategy in this space.

Register now to ensure your place at this industry-leading event.Call 1-888-224-2480, fax your registration form to 1-877-927-1563, or register online