American Conference Institute's

Summit on Advertising Privacy Compliance: Mobile Apps, Smart Phones & the World Wide Web

Tuesday, June 04 to Wednesday, June 05, 2013
The Carlton Hotel, New York, NY

In an Era Where Advertising is Moving Increasingly Toward the Digital Sphere, Ensure Your Company Remains Competitive and Compliant
Washington is Watching You – Are You Watching Your Consumers?


Behavioral targeting has become an area of great concern not only for the States, but the federal government as well. The FTC and Congress have made it clear that new legislation is on the horizon. As behavioral advertising becomes more pervasive, consumers are increasingly concerned that their privacy is being compromised. Learn how to legally comply with privacy laws, while developing highly targeted marketing. At American Conference Institute’s Summit on Advertising Privacy Compliance: Mobile Apps, Smart Phones & the World Wide Web, you will have the opportunity to hear directly from the government, including the FTC and California, Texas and Virginia Attorney General’s Offices.

As Advertising Becomes More Global, Effectively Navigate Across Jurisdictional Variances

Global advertising campaigns provide an immense opportunity for companies to reach a broader audience, but also bring greater risks with language barriers, cultural differences and differing privacy requirements. In order to protect your investment, ensure that you fully understand the Safe Harbor requirements and understand the complexities of being a good global player in each of the respective companies that you do business.

Network With the Top U.S. Advertisers and the Attorneys Who Counsel Them

Networking breakfasts, lunches, and a cocktail reception provide multiple opportunities throughout the conference to interact with other attendees. By attending this conference, you will have the opportunity to meet the movers and shakers in the advertising industry. Our speaker faculty is comprised of more than 20 in-house counsel, giving you a tremendous opportunity to benchmark your practices. Featured companies at this conference include: AIG, Avon, Best Buy, Foursquare, Google, Hewlett Packard, JPMorgan, Motorola, Nike, and many more!

Pre-Conference Drafting Day Enables You to Drill Down into the Nuances of Disclosures and Privacy Policies

As an advertiser, you have the constant eyes of the FTC, FCC, and state governments monitoring your advertising privacy initiatives. Because there are so many different components involved, creating a privacy infrastructure can be an overwhelming process. The Advertisers’ Working Group Session: Drafting a Privacy Policy from the Ground Up will enable attendees to drill down into the specific language that should be used when drafting an advertising privacy policy.

The Disclosure Review: Drafting a Universal Playbook for Mobile Disclosures will offer you a unique opportunity to sit down and share best practices for developing mobile disclosures and will serve as a document exchange among practitioners.

Register now to ensure your place at this industry-leading event. Call 1-888-224-2480, fax your registration form to 1-877-927-1563, or register online at www.americanconference.com/advertisingprivacy.

I look forward to seeing you in New York in June!

Sincerely,

Stacey B. Evans, J.D.
Senior Conference Director