The 10th National Advanced Forum for

Advertising Law

Today's On and Off-line Legal and Regulatory Trends and Developments

Monday, December 09, 2002

About

An increasing number of challenges are constantly placed in the road to a successful advertising campaign. Consumers, industry, legislators and regulators are always scrutinizing companies' advertisements. Indeed, consumer class action litigation is a major concern we heard from you this year as we conducted our research. And many of you also echoed the concerns of all corporate counsel in the industry with respect to successfully substantiating claims. In addition, the necessity of crossing international borders further encumbers efforts at a seamless ad campaign…and can prove devastating to those unfamiliar with the differences of each country's advertising and consumer protection laws.

Even those most experienced in this arena must constantly stay ahead of the curve in order to reap the rewards of a lucrative campaign. The American Conference Institute's 10th National Advanced Forum for Advertising Law materials will enable you to avoid the pitfalls of your advertising strategy and achieve the successes that accompany an effective and compliant campaign.

Emphasis is placed this year on the elusive and costly concept of substantiation. Get insight from experts in-house on mastering this standard through preemptive and preventive strategies to avoid the claim of unsubstantiation and readily counter it when raised…including a special session with detailed and practical tips for prevailing before the NAD. Also, find out what remedies have - and have not been - successful outside the NAD.

And that's not all! Hear from the distinguished and diverse faculty of senior regulators, expert in-house advertising and marketing counsel from varied industries and veteran attorneys who will focus on proactive and preventive problem-avoidance and problem-solving techniques, including:
  • FTC, NAD and Government highlights of the past year and the critical lessons for you in the coming year
  • International up-date: cutting-edge strategies on comparative ads; privacy implications and critical considerations in sponsorship
  • Securing premium consumer information…while staying compliant with privacy laws
  • Webvertising today: the latest…and update on do's and don'ts!
  • Tips on putting together an aggressive, yet safe advertising campaign
  • Online intellectual property: strategies for protecting your own IP, clearing hurdles to use others, and nabbing the infringer
  • Remedies for unsubstantiated claims: success stories
  • The latest on running lawful on-line conventional games, contests and sweepstakes
  • The 'red flags' in your advertisement that could trigger a consumer class action litigation - how to avoid them and how to fight a class suit
Finally, find out why everyone raves about hearing from Lesley Fair, Senior Attorney, Division of Advertising Practices, FTC on "The FTC Hot Button Topics Every Advertiser Needs to Know." You will get key insights from 12 of the largest advertisers of consumer products: Amazon, America Online, Best Buy, Burger King, Coca-Cola, Dell Computer Corporation, Gateway, J. Walter Thompson USA, Kellogg Company, Nike, SC Johnson and Son and Verizon Communications. Take this opportunity to learn from foreign and domestic industry leaders and benefit from the comprehensive materials prepared especially for this event.

Contents & Contributors

About

An increasing number of challenges are constantly placed in the road to a successful advertising campaign. Consumers, industry, legislators and regulators are always scrutinizing companies' advertisements. Indeed, consumer class action litigation is a major concern we heard from you this year as we conducted our research. And many of you also echoed the concerns of all corporate counsel in the industry with respect to successfully substantiating claims. In addition, the necessity of crossing international borders further encumbers efforts at a seamless ad campaign…and can prove devastating to those unfamiliar with the differences of each country's advertising and consumer protection laws.

Even those most experienced in this arena must constantly stay ahead of the curve in order to reap the rewards of a lucrative campaign. The American Conference Institute's 10th National Advanced Forum for Advertising Law materials will enable you to avoid the pitfalls of your advertising strategy and achieve the successes that accompany an effective and compliant campaign.

Emphasis is placed this year on the elusive and costly concept of substantiation. Get insight from experts in-house on mastering this standard through preemptive and preventive strategies to avoid the claim of unsubstantiation and readily counter it when raised…including a special session with detailed and practical tips for prevailing before the NAD. Also, find out what remedies have - and have not been - successful outside the NAD.

And that's not all! Hear from the distinguished and diverse faculty of senior regulators, expert in-house advertising and marketing counsel from varied industries and veteran attorneys who will focus on proactive and preventive problem-avoidance and problem-solving techniques, including:
  • FTC, NAD and Government highlights of the past year and the critical lessons for you in the coming year
  • International up-date: cutting-edge strategies on comparative ads; privacy implications and critical considerations in sponsorship
  • Securing premium consumer information…while staying compliant with privacy laws
  • Webvertising today: the latest…and update on do's and don'ts!
  • Tips on putting together an aggressive, yet safe advertising campaign
  • Online intellectual property: strategies for protecting your own IP, clearing hurdles to use others, and nabbing the infringer
  • Remedies for unsubstantiated claims: success stories
  • The latest on running lawful on-line conventional games, contests and sweepstakes
  • The 'red flags' in your advertisement that could trigger a consumer class action litigation - how to avoid them and how to fight a class suit
Finally, find out why everyone raves about hearing from Lesley Fair, Senior Attorney, Division of Advertising Practices, FTC on "The FTC Hot Button Topics Every Advertiser Needs to Know." You will get key insights from 12 of the largest advertisers of consumer products: Amazon, America Online, Best Buy, Burger King, Coca-Cola, Dell Computer Corporation, Gateway, J. Walter Thompson USA, Kellogg Company, Nike, SC Johnson and Son and Verizon Communications. Take this opportunity to learn from foreign and domestic industry leaders and benefit from the comprehensive materials prepared especially for this event.

Contents & Contributors

PRECEDENT SETTING DEVELOPMENTS IN THE FEDERAL AND STATE ARENA…AND THE NAD
Marlene Gordon, Burger King Corporation (Miami, FL)
Catherine A. Miller, America Online (Dulles, VA)
John Villafranco, Collier Shannon Scott (Washington, DC)

CORPORATE COUNSEL INSIGHTS ON CLAIM SUBSTANTIATION
Debra Freeman, J. Walter Thompson USA (New York, NY)

COMPARATIVE ADVERTISING AND SUBSTANTIATION: RECENT CASES
Kate Ross, Wizards of the Coast, A Division of HASBRO (Renton, WA)

CORPORATE COUNSEL INSIGHTS ON CLAIM SUBSTANTIATION
Debra Freeman, J. Walter Thompson USA (New York, NY)
Teigue Thomas, Gateway, Inc. (Poway, CA)
Kate Ross. Wizards of the Coast, A Division of HASBRO (Renton, WA)

FEDERAL TRADE COMMISSION ADVERTISING ENFORCEMENT
Lesley Fair, Federal Trade Commission (Washington, DC)

THE FTC HOT TOPICS
Ronald Urbach, Davis & Gilbert (New York, NY)

NAD: THE SELF REGULATION FORUM
Wayne Keeley, National Advertising Division of Better Business Bureaus, Inc. (New York, NY)

PRIVACY AND CONSUMER INFORMATION
Rick Kurnit, Frankfurt Garbus Kurnit Klein & Selz (New York, NY)
Amy Ondreyka, Frankfurt Garbus Kurnit Klein & Selz (New York, NY)

SPECIAL CONSIDERATIONS FOR AGGRESSIVE & SAFE ADVERTISING CLAIMS
Robert A. Bodeau, Best Buy Enterprise (Eden Prairie, MN)

QUIRKY ADVERTISING LAWS
Andrew Sacks, Dell Computer Corporation (Round Rock, TX)

PARALLEL MARKETING AND LICENSING
Rick Kurnit, Frankfurt Garbus Kurnit Klein & Selz (New York, NY)

ADVERTISING LAW IN SOUTH AMERICA
Alberto R. Berton Moreno, Jr., Sena & Berton Moreno (Buenos Aires, AR)

COMPARATIVE ADVERTISING AND SALES PROMOTION LAWS IN THE EU
Ian MacDonald, Shook, Hardy & Bacon M.N.P. (London, UK)

EU DATA PROTECTION AND FOREIGN DATA TRANSFERS
Ian MacDonald, Shook, Hardy & Bacon M.N.P. (London, UK)

INTELLECTUAL PROPERTY ISSUES IN COMPARATIVE ADVERTISING
Jennifer Perry, Heenan Blaikie (Toronto, ON)

DEVELOPMENTS IN THE INTERNATIONAL ARENA, COMPARATIVE ADVERTISING (CANADA)
Jennifer Perry, Heenan Blaikie (Toronto, ON)

ADVERTISING IN THE INTERNATIONAL ARENA: THE ESSENTIALS OF GLOBAL SPORT SPONSORSHIP AGREEMENTS
Lisa C. Rovinsky, The Coca-Cola Company (Atlanta, GA)
Jeffrey B. Gewirtz, The Coca-Cola Company (Atlanta, GA)

UPDATE ON INTERNET ADVERTISING AND PROMOTIONS
Linda A. Goldstein, Hall Dickler Kent Goldstein & Wood (New York, NY)

THE LATEST IN ON-LINE & CONVENTIONAL GAMES, CONTESTS & SWEEPSTAKES ONLINE PRIVACY AND CHILDREN: AN OVERVIEW
Cate McGinn, SAM's Club (Bentonville, AK)

PRIVACY IN FOCUS
Submitted by John Kamp, Wiley Rein & Fielding (Washington, DC)

WEBVERTISING
Angela Washelesky, Sachnoff & Weaver (Chicago, IL)


DOCUMENT TYPES: PRESENTATIONS AVAILABLE: 0