The 11th National Advanced Forum for

Advertising Law

Monday, May 19, 2003

About

An increasing number of challenges are constantly placed in the road to a successful advertising campaign. Consumers, industry, legislators and regulators are always scrutinizing companies' advertisements. Indeed, consumer class action litigation is a major concern we heard from you this year as we conducted our research. And many of you also echoed the concerns of all corporate counsel in the industry with respect to successfully substantiating claims. In addition, the necessity of crossing international borders further encumbers efforts at a seamless ad campaign…and can prove devastating to those unfamiliar with the differences of each country's advertising and consumer protection laws.

Even those most experienced in this arena must constantly stay ahead of the curve in order to reap the rewards of a lucrative campaign. American Conference Institute's 11th National Advanced Forum for Advertising Law will enable you to avoid the pitfalls of your advertising strategy and achieve the successes that accompany an effective and compliant campaign.

Emphasis is placed this year on the elusive and costly concept of substantiation. Get insight from experts in-house on mastering this standard through preemptive and preventive strategies to avoid the claim of unsubstantiation and readily counter it when raised…including a special session with detailed and practical tips for prevailing before the NAD. Also, find out what remedies have - and have not been - successful outside the NAD.

And that's not all! Learn from the distinguished and diverse faculty of senior regulators, expert in-house advertising and marketing counsel from varied industries and veteran attorneys who focused on proactive and preventive problem-avoidance and problem-solving techniques, including:

  • FTC, NAD and Government highlights of the past year and the critical lessons for you in the coming year
  • International up-date: cutting-edge strategies on comparative ads; privacy implications and critical considerations in sponsorship
  • Securing premium consumer information…while staying compliant with privacy laws
  • Webvertising today: the latest…and update on do's and don'ts!
  • Tips on putting together an aggressive, yet safe advertising campaign
  • Online intellectual property: strategies for protecting your own IP, clearing hurdles to use others, and nabbing the infringer
  • Remedies for unsubstantiated claims: success stories
  • The latest on running lawful on-line conventional games, contests and sweepstakes
  • The 'red flags' in your advertisement that could trigger a consumer class action litigation - how to avoid them and how to fight a class suit
Take this opportunity to learn from foreign and domestic industry leaders and benefit from the comprehensive materials prepared especially for this event.

Contents & Contributors

About

An increasing number of challenges are constantly placed in the road to a successful advertising campaign. Consumers, industry, legislators and regulators are always scrutinizing companies' advertisements. Indeed, consumer class action litigation is a major concern we heard from you this year as we conducted our research. And many of you also echoed the concerns of all corporate counsel in the industry with respect to successfully substantiating claims. In addition, the necessity of crossing international borders further encumbers efforts at a seamless ad campaign…and can prove devastating to those unfamiliar with the differences of each country's advertising and consumer protection laws.

Even those most experienced in this arena must constantly stay ahead of the curve in order to reap the rewards of a lucrative campaign. American Conference Institute's 11th National Advanced Forum for Advertising Law will enable you to avoid the pitfalls of your advertising strategy and achieve the successes that accompany an effective and compliant campaign.

Emphasis is placed this year on the elusive and costly concept of substantiation. Get insight from experts in-house on mastering this standard through preemptive and preventive strategies to avoid the claim of unsubstantiation and readily counter it when raised…including a special session with detailed and practical tips for prevailing before the NAD. Also, find out what remedies have - and have not been - successful outside the NAD.

And that's not all! Learn from the distinguished and diverse faculty of senior regulators, expert in-house advertising and marketing counsel from varied industries and veteran attorneys who focused on proactive and preventive problem-avoidance and problem-solving techniques, including:

  • FTC, NAD and Government highlights of the past year and the critical lessons for you in the coming year
  • International up-date: cutting-edge strategies on comparative ads; privacy implications and critical considerations in sponsorship
  • Securing premium consumer information…while staying compliant with privacy laws
  • Webvertising today: the latest…and update on do's and don'ts!
  • Tips on putting together an aggressive, yet safe advertising campaign
  • Online intellectual property: strategies for protecting your own IP, clearing hurdles to use others, and nabbing the infringer
  • Remedies for unsubstantiated claims: success stories
  • The latest on running lawful on-line conventional games, contests and sweepstakes
  • The 'red flags' in your advertisement that could trigger a consumer class action litigation - how to avoid them and how to fight a class suit
Take this opportunity to learn from foreign and domestic industry leaders and benefit from the comprehensive materials prepared especially for this event.

Contents & Contributors

CORPORATE COUNSEL INSIGHTS ON CLAIM SUBSTANTIATION
David Carlin, Loeb & Loeb, LLP
Kate Ross, Wizards of the Coast
Teigue Thomas, Gateway, Inc.

REMEDIES FOR UNSUBSTANTIATED CLAIMS
Lewis Rose, Collier Shannon Scott
Margo Fowler, Nike, Inc.
David Weinstock, Pokemon USA, Inc.

FEDERAL TRADE COMMISSION ADVERTISING ENFORCEMENT
Lesley Fair, Federal Trade Commission

FTC HOT TOPICS
Ronald R. Urbach, Davis & Gilbert

NAD/NARB/CARU PROCEDURES
Andrea Levine, Better Business Bureaus, Inc.

PRIVACY LAW IN Q2 2003
D. Reed Freeman, Jr., Collier Shannon Scott
Elisa A. Nemiroff, Collier Shannon Scott

A PRACTICAL GUIDE TO COMMON CONSUMER OFFERS
Terri J. Seligman, Loeb & Loeb LLP
Sharon Williamson, Dell Legal

INTELLECTUAL PROPERTY AND MARKETING
Rick Kurnit, Frankfurt Kurnit Klein & Selz

ADVERTISING LAW IN SOUTH AMERICA
Alberto R. Berton Moreno, Jr., Sena & Berton Moreno

COMPARATIVE ADVERTISING AND SALES PROMOTION LAWS IN THE EU
Ian MacDonald, Shook, Hardy & Bacon

ADVERTISING IN THE INTERNATIONAL ARENA: ADVERTISING AND PROMOTIONAL CONTESTS – THE CANADIAN PERSPECTIVE
Elizabeth McNaughton, Blake, Cassels & Graydon LLP

SWEEPSTAKES CONTESTS AND GAMES FROM OFF-LINE TO ON-LINE
Linda A. Goldstein, Hall Dickler Kent Goldstein & Wood LLP

THE STATE OF THE ART IN GLOBAL SPONSORSHIPS – AND HOW TO PREVENT AMBUSH MARKETING
Lisa C. Rovinsky, The Coca-Cola Company
Jeffrey B. Gewirtz, The Coca-Cola Company

WEBVERTISING
Robert J. Lewis, Blackwell Sanders Peper Martin, LLP
Mark S. Hostetler, Blackwell Sanders Peper Martin, LLP
Saraann S. Parker, Blackwell Sanders Peper Martin, LLP
R. Scott Kimsey, Blackwell Sanders Peper Martin, LLP

WEBVERTISING
Angela Washelesky, Sachnoff & Weaver, Ltd.

CONSUMER CLASS ACTION LITIGATION: INSIGHTS AND STRATEGIES TO PURSUING/DEFENDING A CLASS SUIT
Bruce D. Greenberg, Lite Depalma Greenberg & Rivas LLC
Thomas E. Gilbertsen, Collier Shannon Scott


DOCUMENT TYPES: PRESENTATIONS AVAILABLE: 0