About
Intellectual property assets today account for 70% or more of the value of many companies. Leveraging those assets, whether it be through licensing or other mechanisms, is more and more a vital part of a successful organization's business strategy. Potential revenues for many companies from licensing activities can range from millions of dollars per year for small to mid-size companies to well over $1 billion annually for companies like IBM. This revenue takes on greater significance when one considers that the profit margin from a successful licensing program can be 90% or more.
This advanced American Conference Institute publication, developed for experienced in-house and private counsel to IP companies as well as corporate executives responsible for the exploitation of their organization's IP, is designed to provide you with the state-of-the-art tools and information you need to help your company or your client recognize, maintain, protect and exploit its assets.
A distinguished faculty of experienced practitioners in licensing, law and intellectual property management will provide you with an in-depth review of the critical issues that arise when seeking to successfully and profitably license intellectual property assets. They will share their many years of combined experience and provide you with real life examples of what they have done successfully in their own companies, including insights on where improvements could have been made.
Contents & Contributors
EXPLOITING YOUR COMPANY'S INTELLECTUAL PROPERTY:
HOW TO IDENTIFY, ANALYZE AND EXECUTE A LARGE-SCALE LICENSING PROGRAM
Dallas R. Martin, Level 3 Communications, Inc.
Edward J. Hendrick, Jr., Science Applications International Corporation
THE CHALLENGE OF STEWARDSHIP: LEP FROM INVENTION TO
INNOVATION
Keith Bergelt, IPI Financial Services, Inc.
CURRENT APPROACHES TO IP VALUATION
David A. Kennedy, Intellectual Property Asset Corporation
OWNERSHIP OF EMPLOYEE INVENTIONS
William J. Heller, McCarter & English, LLP
LICENSE AGREEMENTS: INNOVATIVE TECHNIQUES FOR MAXIMUM
PROFITS AND THE BOTTOM LINE THROUGH ROYALTY LICENSING
Michael Swan, IP Financial Management
STRUCTURING INTELLECTUAL PROPERTY RIGHTS IN JOINT VENTURES
AND STRATEGIC ALLIANCES
Eric M. Reifschneider, Cooley Godward LLP
ANTITRUST ISSUES IN LICENSING TRANSACTIONS
Stafford Matthews, Morrison & Foerster LLP
BEYOND LICENSING: INNOVATIVE TECHNIQUES FOR EXTRACTING VALUE
James E. Malackowski, ICMB Ocean Tomo
David A. Kennedy, Intellectual Property Asset Corporation
Russell J. Barron, Foley & Lardner
WHEN GOOD RELATIONSHIPS GO BAD: MANAGING DEFAULT AND
TERMINATION
Stafford Matthews, Morrison & Foerster LLP
V. Walter Bratic, InteCap, Inc.
TWELVE TIPS WHEN IP AND BANKRUPTCY COLLIDE
Henry Kevane, Pachulski, Stang, Ziehl, Young, Jones & Weintraub P.C.
LICENSEE HEAVEN, DEBTOR HELL, AND LICENSOR LIMBO – INTELLECTUAL
PROPERTY LICENSE AGREEMENTS AND BANKRUPTCY
Marc Barreca, Preston Gates & Ellis LLP
ASSERTION LICENSING: SOME PRACTICALITIES
Russell J. Barron, Foley & Lardner
Joseph E. Root, SAP AG
INTERNATIONAL LICENSING INTELLECTUAL PROPERTY: AN OVERVIEW
John F. McKenzie, Baker & McKenzie
INTERNATIONAL PATENT LICENSING ISSUES AND CONCERNS
Williams K. Wells, Jr., Kenyon & Kenyon
ADVANCED IP LICENSING IN EUROPE
Lothar Determann, Baker & McKenzie
OUTSOURCING TECHNOLOGY DEVELOPMENT IN CHINA: HOW TO
MAXIMIZE OPPORTUNITY AND PROTECT AGAINST RISK OF IP LOSS
Bruce Telkamp, eHealthInsurance.com
LICENSING INTELLECTUAL PROPERTY: FOCUS ON LATIN AMERICA
Michael S. Mensik, Baker McKenzie
Publication Details