Advanced Forum on

Licensing Intellectual Property

Practical and Innovative Strategies for Maximizing the Value of Your Portfolio While Minimizing Legal and Business Risks

Friday, December 12, 2003

About

Intellectual property assets today account for 70% or more of the value of many companies. Leveraging those assets, whether it be through licensing or other mechanisms, is more and more a vital part of a successful organization's business strategy. Potential revenues for many companies from licensing activities can range from millions of dollars per year for small to mid-size companies to well over $1 billion annually for companies like IBM. This revenue takes on greater significance when one considers that the profit margin from a successful licensing program can be 90% or more.

This advanced American Conference Institute publication, developed for experienced in-house and private counsel to IP companies as well as corporate executives responsible for the exploitation of their organization's IP, is designed to provide you with the state-of-the-art tools and information you need to help your company or your client recognize, maintain, protect and exploit its assets.

A distinguished faculty of experienced practitioners in licensing, law and intellectual property management will provide you with an in-depth review of the critical issues that arise when seeking to successfully and profitably license intellectual property assets. They will share their many years of combined experience and provide you with real life examples of what they have done successfully in their own companies, including insights on where improvements could have been made.

Contents & Contributors

About

Intellectual property assets today account for 70% or more of the value of many companies. Leveraging those assets, whether it be through licensing or other mechanisms, is more and more a vital part of a successful organization's business strategy. Potential revenues for many companies from licensing activities can range from millions of dollars per year for small to mid-size companies to well over $1 billion annually for companies like IBM. This revenue takes on greater significance when one considers that the profit margin from a successful licensing program can be 90% or more.

This advanced American Conference Institute publication, developed for experienced in-house and private counsel to IP companies as well as corporate executives responsible for the exploitation of their organization's IP, is designed to provide you with the state-of-the-art tools and information you need to help your company or your client recognize, maintain, protect and exploit its assets.

A distinguished faculty of experienced practitioners in licensing, law and intellectual property management will provide you with an in-depth review of the critical issues that arise when seeking to successfully and profitably license intellectual property assets. They will share their many years of combined experience and provide you with real life examples of what they have done successfully in their own companies, including insights on where improvements could have been made.

Contents & Contributors

EXPLOITING YOUR COMPANY'S INTELLECTUAL PROPERTY: HOW TO IDENTIFY, ANALYZE AND EXECUTE A LARGE-SCALE LICENSING PROGRAM
Dallas R. Martin, Level 3 Communications, Inc.
Edward J. Hendrick, Jr., Science Applications International Corporation

THE CHALLENGE OF STEWARDSHIP: LEP FROM INVENTION TO INNOVATION
Keith Bergelt, IPI Financial Services, Inc.

CURRENT APPROACHES TO IP VALUATION
David A. Kennedy, Intellectual Property Asset Corporation

OWNERSHIP OF EMPLOYEE INVENTIONS
William J. Heller, McCarter & English, LLP

LICENSE AGREEMENTS: INNOVATIVE TECHNIQUES FOR MAXIMUM PROFITS AND THE BOTTOM LINE THROUGH ROYALTY LICENSING
Michael Swan, IP Financial Management

STRUCTURING INTELLECTUAL PROPERTY RIGHTS IN JOINT VENTURES AND STRATEGIC ALLIANCES
Eric M. Reifschneider, Cooley Godward LLP

ANTITRUST ISSUES IN LICENSING TRANSACTIONS
Stafford Matthews, Morrison & Foerster LLP

BEYOND LICENSING: INNOVATIVE TECHNIQUES FOR EXTRACTING VALUE
James E. Malackowski, ICMB Ocean Tomo
David A. Kennedy, Intellectual Property Asset Corporation
Russell J. Barron, Foley & Lardner

WHEN GOOD RELATIONSHIPS GO BAD: MANAGING DEFAULT AND TERMINATION
Stafford Matthews, Morrison & Foerster LLP
V. Walter Bratic, InteCap, Inc.

TWELVE TIPS WHEN IP AND BANKRUPTCY COLLIDE
Henry Kevane, Pachulski, Stang, Ziehl, Young, Jones & Weintraub P.C.

LICENSEE HEAVEN, DEBTOR HELL, AND LICENSOR LIMBO INTELLECTUAL PROPERTY LICENSE AGREEMENTS AND BANKRUPTCY
Marc Barreca, Preston Gates & Ellis LLP

ASSERTION LICENSING: SOME PRACTICALITIES
Russell J. Barron, Foley & Lardner
Joseph E. Root, SAP AG

INTERNATIONAL LICENSING INTELLECTUAL PROPERTY: AN OVERVIEW
John F. McKenzie, Baker & McKenzie

INTERNATIONAL PATENT LICENSING ISSUES AND CONCERNS
Williams K. Wells, Jr., Kenyon & Kenyon

ADVANCED IP LICENSING IN EUROPE
Lothar Determann, Baker & McKenzie

OUTSOURCING TECHNOLOGY DEVELOPMENT IN CHINA: HOW TO MAXIMIZE OPPORTUNITY AND PROTECT AGAINST RISK OF IP LOSS
Bruce Telkamp, eHealthInsurance.com

LICENSING INTELLECTUAL PROPERTY: FOCUS ON LATIN AMERICA
Michael S. Mensik, Baker McKenzie



DOCUMENT TYPES: PRESENTATIONS AVAILABLE: 0