2nd National Conference

Direct & Interactive Marketing Law

Navigating New and Emerging Restrictions on Customer Contact and Data Use

Monday, September 27, 2004

About

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Traditional forms of direct marketing are now subject to an increasingly complex array of regulation and restriction. The recent enactment of CAN-SPAM, aggressive regulation by the FTC, FCC and state attorneys general, and quickly-changing state, federal and international privacy regulation are making it much harder for direct marketers to find, contact and subsequently manage relationships with customers.

To remain competitive, direct marketers cannot be complacent in either their compliance or creative efforts. Continued growth and profitability depend upon developing new and creative solutions for reaching your market while staying on the right side of the law. Failure to comply can result in not only substantial fines and penalties, but also significant loss of business from abandonment of a planned marketing campaign.

American Conference Institute developed this information-packed conference on Direct and Interactive Marketing Law to provide you with the practical tools you need to be successful in today's complex regulatory climate. It will also give you forward-looking insights and advice on how to prepare to meet restrictions which are on the horizon in this continually evolving industry.

Leading legal practitioners, in-house counsel, government regulators and industry executives will share their expert knowledge and experience to help you avoid legal pitfalls and create successful and compliant campaigns.

Contents & Contributors

About

Do Not Call! Do Not Fax! Do Not E-mail!

Traditional forms of direct marketing are now subject to an increasingly complex array of regulation and restriction. The recent enactment of CAN-SPAM, aggressive regulation by the FTC, FCC and state attorneys general, and quickly-changing state, federal and international privacy regulation are making it much harder for direct marketers to find, contact and subsequently manage relationships with customers.

To remain competitive, direct marketers cannot be complacent in either their compliance or creative efforts. Continued growth and profitability depend upon developing new and creative solutions for reaching your market while staying on the right side of the law. Failure to comply can result in not only substantial fines and penalties, but also significant loss of business from abandonment of a planned marketing campaign.

American Conference Institute developed this information-packed conference on Direct and Interactive Marketing Law to provide you with the practical tools you need to be successful in today's complex regulatory climate. It will also give you forward-looking insights and advice on how to prepare to meet restrictions which are on the horizon in this continually evolving industry.

Leading legal practitioners, in-house counsel, government regulators and industry executives will share their expert knowledge and experience to help you avoid legal pitfalls and create successful and compliant campaigns.

Contents & Contributors

MARKETING BY E-MAIL AFTER CAN-SPAM: WHAT CAN COMPANIES SAFELY DO?
John P. Feldman, Collier Shannon Scott

INTERACTIVE INTERNET MARKETING: AVOIDING CURRENT AND EMERGING LEGAL PITFALLS
Angela Washelesky, Sachnoff & Weaver, Ltd.

A GUIDE TO UNDERSTANDING FEDERAL TELEMARKETING REGULATIONS
William Heberer, Manatt, Phelps & Phillips, LLP

STATE OF THE STATES
Joseph Sanscrainte, Call Compliance, Inc.

ENFORCEMENT TRENDS AND PRIORITIES AT THE FTC
C. Steven Baker, Federal Trade Commission

OVERVIEW OF REGULATORY ENFORCEMENT BY THE FEDERAL TRADE COMMISSION
Ronald R. Urbach, Davis & Gilbert LLP

ENFORCEMENT TRENDS AND PRIORITIES: FEDERAL AND STATE REGULATORS SPEAK
Helen Mac Murray, Kegler, Brown, Hill & Ritter Co., L.P.A.

INTELLECTUAL PROPERTY IN DIRECT AND INTERACTIVE MARKETING
Rick Kurnit, Frankfurt Kurnit Klein & Selz

NAVIGATING NEW AND EMERGING RESTRICTIONS ON CUSTOMER CONTACT AND DATA USE
John Feldman, Collier Shannon Scott
Robb Lippitt, ePrize, LLC

PRIVACY: MANAGING THE COLLECTION, MAINTENANCE AND USE OF DATA
Kerry Kearney, Reed Smith Hall Dickler, LLP
Robbi Robinson, Giant Eagle, Inc.
Linda Schneider, GlaxoSmithKline Consumer Healthcare

FOCUS ON PRIVACY COMPLIANCE
Scott D. Feinstein, Sears, Roebuck and Co.

IMPORTANT STATE LAW ISSUES AFFECTING PRIVACY
Marc Loewenthal, New Century Mortgage Corporation

PROTECTING YOURSELF FROM LIABILITY WHEN JOINT MARKETING, CROSS-SELLING AND OUTSOURCING
Theodore Herhold, Townsend and Townsend and Crew LLP

PROTECTING YOURSELF FROM LIABILITY WHEN JOINT MARKETING, CROSS-SELLING AND OUTSOURCING
Susan Lau, Providian Financial Corporation

NAVIGATING NEW AND EMERGING RESTRICTIONS ON CUSTOMER ON CUSTOMER CONTACT AND DATA USE
John D. Muller, PayPal, Inc.

PRACTICAL CONSIDERATIONS: AN IN-HOUSE PERSPECTIVE ON GIFT CARDS, REWARDS AND REBATES
Anne Guinan, Javelin Direct Inc.

LEGISLATIVE ISSUES RELATING TO GIFT CERTIFICATES, REWARDS AND REBATE PROGRAMS
Mary Innis, Loeb & Loeb

CALIFORNIA SECTION 17200 LITIGATION: HOW SECTION 17200 LAWSUITS THREATEN YOUR BUSINESS
Douglas Bordewieck, Mitchell Silberberg & Knupp LLP

LITIGATION UNDER THE FEDERAL FALSE ADVERTISING LAW: SECTION 43(A) OF THE LANHAM ACT
Neal Klausner, Davis & Gilbert LLP



DOCUMENT TYPES: PRESENTATIONS AVAILABLE: 0