Advanced Corporate Counsel Forum on

Advertising Law

Monday, June 06, 2005

About

Advertisers have at their disposal an increasing variety of media in which to promote their products and services as well as ever-improving methods for collecting and utilizing customer information. But as these opportunities for advertisers to influence buyer behavior grow, so does the scrutiny from competitors, consumers, regulators, and legislators. Devising memorable and successful advertising campaigns that consistently meet claim substantiation standards and other legal obligations has never been more challenging.

Given the increasingly complex regulatory landscape, everyone involved with advertising law-including in-house counsel, outside law firms, and advertising and marketing directors-must stay abreast of the latest nationwide developments and trends to ensure they are in compliance and avoid the negative consequences of a misstep.

American Conference Institute's 15th National Advanced Corporate Counsel publication on Advertising Law has been revised and updated to bring you the most current information on all of the important changes and developments in advertising law. A preeminent faculty of leading industry players provide you with their perspectives and expertise on:*

  • Ensuring your advertisements meet required claim substantiation standards
  • Hot button regulatory issues and strategies for dealing with the regulators
  • Precautions to take when conducting campaigns subject to heightened scrutiny such as children's advertising and direct marketing
  • How far can an advertiser go in using another company's IP in an advertisement?
  • Navigating the continuing convergence of entertainment and advertising: product placement, advertiser sponsorship and talent issues
  • Managing the relationship between agency, client and counsel


*American Conference Institute cannot guarantee that every presentation will be included in the publication.

Contents & Contributors

About

Advertisers have at their disposal an increasing variety of media in which to promote their products and services as well as ever-improving methods for collecting and utilizing customer information. But as these opportunities for advertisers to influence buyer behavior grow, so does the scrutiny from competitors, consumers, regulators, and legislators. Devising memorable and successful advertising campaigns that consistently meet claim substantiation standards and other legal obligations has never been more challenging.

Given the increasingly complex regulatory landscape, everyone involved with advertising law-including in-house counsel, outside law firms, and advertising and marketing directors-must stay abreast of the latest nationwide developments and trends to ensure they are in compliance and avoid the negative consequences of a misstep.

American Conference Institute's 15th National Advanced Corporate Counsel publication on Advertising Law has been revised and updated to bring you the most current information on all of the important changes and developments in advertising law. A preeminent faculty of leading industry players provide you with their perspectives and expertise on:*

  • Ensuring your advertisements meet required claim substantiation standards
  • Hot button regulatory issues and strategies for dealing with the regulators
  • Precautions to take when conducting campaigns subject to heightened scrutiny such as children's advertising and direct marketing
  • How far can an advertiser go in using another company's IP in an advertisement?
  • Navigating the continuing convergence of entertainment and advertising: product placement, advertiser sponsorship and talent issues
  • Managing the relationship between agency, client and counsel


*American Conference Institute cannot guarantee that every presentation will be included in the publication.

Contents & Contributors


OVERVIEW OF LEGAL ISSUES IN ADVERTISING
Lewis Rose, Collier Shannon Scott, PLLC
Margo Fowler, NIKE, Inc.
Andrew Sacks, Dell Computer Corporation

SPECIAL CONSIDERATIONS IN HIGH RISK ADVERTISING AND MARKETING
D. John Hendrickson, Katten Muchin Rosenman LLP

HIGH RISK ADVERTISING: FROM INSULTS TO SEX
Christopher A. Cole, Manatt Phelps & Phillips LLP

SWEEPSTAKES, CONTESTS, AND GAMES OF CHANCE: THE RULES OF THE ROAD FOR CUTTING EDGE ISSUES
Linda Goldstein, Manatt Phelps & Phillips LLP

FEDERAL TRADE COMMISSION ADVERTISING ENFORCEMENT
Lesley Fair, Federal Trade Commission

THE ADVERTISING INDUSTRY'S PROCESS OF VOLUNTARY SELF-REGULATION
Martin Zwerling, National Advertising Division

PRACTICAL STRATEGIES FOR PREVAILING BEFORE THE NAD
Jeffrey Edelstein, Manatt, Phelps & Phillips, LLP

BRANDED ENTERTAINMENT BASICS
Brian Murphy, Frankfurt Kurnit Klein & Selz

HANDLING KEY LEGAL & BUSINESS CONSIDERATIONS IN TALENT & ENDORSEMENT CONTRACTS: WHAT TO ASK FOR AND WHAT TO EXPECT
Eric Carlson, McDonald's Corporation
Jeffrey Gewirtz, The Coca-Cola Company
Chalcea Immesoete, Platinum Rye Entertainment LLC
Benjamin Mulcahy, Sheppard, Mullin, Richter & Hampton, LLP

WORKING WITH TALENT UNIONS: KEY PROVISIONS AND IMPLICATIONS
Timothy Hale, Spotlight Business Affairs, Inc.
Howard Weingrad, Davis & Gilbert LLP

INTELLECTUAL PROPERTY IN MARKETING COMMUNICATIONS
Richard Kurnit, Frankfurt Kurnit Klein & Selz

PRIVACY LAW IN CANADA AND THE EUROPEAN UNION
Elizabeth McNaughton, Blake, Cassels & Graydon LLP
Alex Matheson, Blake, Cassels & Graydon LLP

UNTANGLING THE WEB OF PRIVACY REGULATIONS WHEN COLLECTING AND USING CONSUMER INFORMATION
Kerry Kearney, Reed Smith Hall Dickler, LLP

DIRECT MARKETING UPDATE: CAN-SPAM, BEHAVIORAL MARKETING AND MORE
Marc Roth, Synapse Group, Inc.



DOCUMENT TYPES: PRESENTATIONS AVAILABLE: 0