Achieving Compliance and Minimizing Risk In

Food Regulation and Litigation

Thursday, January 19, 2006

About

Is your company prepared for the increased scrutiny of the food industry?

With the rise in scrutiny over such matters as marketing to children, allergen & trans-fat labeling, Bioterrorism Act compliance and nutrition labeling, as well as the increased scrutiny from plaintiffs' attorneys and consumers, the work of representing a food-related business has never been more complex. To minimize risk and maintain commercial success, your marketing and compliance activities must be gauged against the always-changing regulatory environment and the continuing aggressiveness of the plaintiffs' bar.

The key to success lies in the ability of counsel, regulatory officers, and marketing and business executives to identify the behavior that makes the company vulnerable to potential litigation or to the severe financial and punitive damages that can result from failure to comply with regulatory guidelines. Armed with the proper tools to conduct this analysis, you can create internal policies, procedures, and practices that will minimize your client's risk of noncompliance, litigation, and the public relations damage that often accompanies public crises.

American Conference Institute's publication on Achieving Commercial Success in the Face of Food Regulation and Litigation will provide you with the need-to-know regulatory and litigation strategies that are changing the way food companies operate. You will read about the latest developments from expert regulatory attorneys, products liability litigators, and chief business executives.* They will provide you with comprehensive information on:
  • Implementing policies for responding to negative PR
  • Complying with new organic labeling requirements
  • Utilizing whole-grain marketing in an evolving regulatory regime
  • Creating a cost-effective document retention policy
  • Revising your health claim policy in light of recent FDA guidance
  • Establishing comparative marketing guidelines
Take this opportunity to get the information that you need from those on the leading edge of the food industry.

*American Conference Institute cannot guarantee that every presentation will be included in the publication.

Contents & Contributors

About

Is your company prepared for the increased scrutiny of the food industry?

With the rise in scrutiny over such matters as marketing to children, allergen & trans-fat labeling, Bioterrorism Act compliance and nutrition labeling, as well as the increased scrutiny from plaintiffs' attorneys and consumers, the work of representing a food-related business has never been more complex. To minimize risk and maintain commercial success, your marketing and compliance activities must be gauged against the always-changing regulatory environment and the continuing aggressiveness of the plaintiffs' bar.

The key to success lies in the ability of counsel, regulatory officers, and marketing and business executives to identify the behavior that makes the company vulnerable to potential litigation or to the severe financial and punitive damages that can result from failure to comply with regulatory guidelines. Armed with the proper tools to conduct this analysis, you can create internal policies, procedures, and practices that will minimize your client's risk of noncompliance, litigation, and the public relations damage that often accompanies public crises.

American Conference Institute's publication on Achieving Commercial Success in the Face of Food Regulation and Litigation will provide you with the need-to-know regulatory and litigation strategies that are changing the way food companies operate. You will read about the latest developments from expert regulatory attorneys, products liability litigators, and chief business executives.* They will provide you with comprehensive information on:
  • Implementing policies for responding to negative PR
  • Complying with new organic labeling requirements
  • Utilizing whole-grain marketing in an evolving regulatory regime
  • Creating a cost-effective document retention policy
  • Revising your health claim policy in light of recent FDA guidance
  • Establishing comparative marketing guidelines
Take this opportunity to get the information that you need from those on the leading edge of the food industry.

*American Conference Institute cannot guarantee that every presentation will be included in the publication.

Contents & Contributors


SIX PROVEN STEPS FOR PREVENTING (AND SURVIVING) A FOOD CRISIS
Michael H. Kitchens, Arnall Golden & Gregory LLP

FOOD ALLERGEN LABELING
Neal D. Fortin, Professor, Institute for Food Laws and Regulation, Michigan State University

MARKETING YOU PRODUCT USING COMPLIANT DIETARY GUIDELINES AND MY PYRAMID LABELING
Leslie Krasny, Keller and Heckman LLP

LEVERAGING DIETARY GUIDELINES AND MYPYRAMID
Steven Steinborn, Hogan & Harston, LLP

ACHIEVING COMMERCIAL SUCCESS IN THE FACE OF FOOD REGULATION & LITIGATION
Frederick H. Branding, R.Ph., J.D., McGuireWoods LLP

PUBLIC HEALTH SECURITY AND BIOTERRORISM PREPAREDNESS ACT OF 2002
John F. Lemker, Bell, Boyd & Lloyd LLC

HEALTH CLAIMS FOR FOODS
Daniel R. Dwyer, Kleinfeld, Kaplan & Becker LLP

ESTABLISHING GUIDELINES FOR COMPARATIVE ADVERTISING CAMPAIGNS
Christopher Larus, Fullbright & Jaworski LLP

LITIGATION AS A TOOL IN FOOD ADVERTISING: CONSUMER PROTECTION STATUTES
Joseph M. Price, Partner, Faegre & Benson LLP

OBESITY-RELATED CLAIMS UNDER STATE CONSUMER PROTECTION STATUTES
Joseph P. McMenamin, Partner, McGuireWoods LLP

DOCUMENT RETENTION ISSUES ON OBESITY LITIGATION: DO FOOD MANUFACTURERS HAVE A DUTY TO PRESERVE DOCUMENTS THAT ARE POTENTIALLY RELEVANT TO OBESITY LITIGATION?
Heather S. Heidelbaugh, Shareholder, Babst, Calland, Clements & Zomnir P.C.

ENSURING YOUR COMPLIANCE IN YOUR FDA PRACTICES
Diane McEnroe, Counsel, Sidley Austin Brown & Wood LLP

ENSURING YOUR COMPLIANCE IN YOUR FDA PRACTICES
Gary Hailey, Partner, Venable LLP

CAFA: WHAT IT SAYS VS. WHAT IT MEANS
Judith Apperson, Partner, Fullbright & Jaworski LLP

CLASS ACTION FAIRNESS ACT
Peter Cross, Partner, Jacob, Medinger, & Finnegan LLP

CLASS ACTION LAWS IN EUROPE
Peter Cross, Partner, Jacob, Medinger, & Finnegan LLP

A PRACTICAL GUIDE TO DOCUMENT RETENTION ISSUES IN FOOD LITIGATION & REGULATION
Heather S. Heidelbaugh, Shareholder, Babst, Calland, Clements & Zomnir P.C
Tare L. Willke, Heidelbaugh, Shareholder, Babst, Calland, Clements & Zomnir P.C



DOCUMENT TYPES: PRESENTATIONS AVAILABLE: 0