Retail Counsel's Summit on

E-Sales & Marketing Law

Navigating the legal, regulatory and IP issues in e-commerce with ease

Wednesday, October 04, 2006

About

Recent reports indicate that e-commerce sales in the US will reach $229 billion in 2008, up from $95.7 billion in 2003. By 2008, online retail sales are expected to account for 10% of total retail sales in the country. E-commerce is finally becoming big business, and like most big business, it is being followed by heavy regulation. From ESIGN to COPPA to CAN-SPAM, online retailers are inundated with various requirements relating to notice, consent, access, integrity and security. Complicating matters are: 1) the speed at which technology develops, and 2) the global nature of the Internet. Fast-developing technology means ever-changing regulatory requirements and global e-commerce equates to global compliance. The result US companies not only have to stay on top of fast-changing domestic laws and regulations but the equally fast-changing foreign counterparts as well. You can't afford to miss this chance to arm yourself with the information, strategies and tactics you need to navigate through these complex legal requirements with ease.

The American Conference Institute has developed a publication from the Retail Counsel's Summit on E-Sales & Marketing Law to bring you the most current information on the important legal developments affecting the online retail industry, and the practical strategies you need to make your e-business a success. This selection of presentations from the Summit brings together a preeminent faculty of leading attorneys and executives who will provide delegates with perspectives and expertise on how to:

  • Protect against phishing, spoofing & identity theft
  • Make sense of conflicting case law governing pop up ads, sponsored links and key word sales
  • Address online IP infringement
  • Tailor e-mail marketing campaigns in response to changes in state law requirements for accidental release of information
  • Prepare for new and ever-changing business models and technology
  • Comply with privacy and data protection requirements when collecting personal information online

Contents & Contributors

About

Recent reports indicate that e-commerce sales in the US will reach $229 billion in 2008, up from $95.7 billion in 2003. By 2008, online retail sales are expected to account for 10% of total retail sales in the country. E-commerce is finally becoming big business, and like most big business, it is being followed by heavy regulation. From ESIGN to COPPA to CAN-SPAM, online retailers are inundated with various requirements relating to notice, consent, access, integrity and security. Complicating matters are: 1) the speed at which technology develops, and 2) the global nature of the Internet. Fast-developing technology means ever-changing regulatory requirements and global e-commerce equates to global compliance. The result US companies not only have to stay on top of fast-changing domestic laws and regulations but the equally fast-changing foreign counterparts as well. You can't afford to miss this chance to arm yourself with the information, strategies and tactics you need to navigate through these complex legal requirements with ease.

The American Conference Institute has developed a publication from the Retail Counsel's Summit on E-Sales & Marketing Law to bring you the most current information on the important legal developments affecting the online retail industry, and the practical strategies you need to make your e-business a success. This selection of presentations from the Summit brings together a preeminent faculty of leading attorneys and executives who will provide delegates with perspectives and expertise on how to:

  • Protect against phishing, spoofing & identity theft
  • Make sense of conflicting case law governing pop up ads, sponsored links and key word sales
  • Address online IP infringement
  • Tailor e-mail marketing campaigns in response to changes in state law requirements for accidental release of information
  • Prepare for new and ever-changing business models and technology
  • Comply with privacy and data protection requirements when collecting personal information online

Contents & Contributors


ESALES & MARKETING: DATA SECURITY BREACHES
P. Craig Cardon, Sheppard, Mullin, Richter & Hampton LLP

INFORMATION SECURITY: ENTERPRISE SECURITY PROGRAMS
Francoise Gilbert, IT Law Group

PREACHING THE TRUTH IN ONLINE PRIVACY POLICIES
Robb Lippitt, ePrize, LLC
Amberly A. Martin, Redcats USA

MEETING PRIVACY COMPLIANCE CHALLENGES WHEN ENGAGING IN GLOBAL E-COMMERCE
Ruth Hill Bro, Baker & McKenzie LLP

E-CONTRACTING: MINIMIZING RISKS & MAXIMIZING RIGHTS IN ONLINE CONSUMER TRANSACTIONS
Joseph Lewczak, Davis & Gilbert LLP

TOP TEN TAX ISSUES THAT EVERY E-BUSINESS SHOULD ADDRESS TODAY
Scott L. David, Preston Gates Ellis LLP

ANALYZING FTC ENFORCEMENT TRENDS & TRIGGERS SELECTED ADVERTISING ISSUES FOR ONLINE MARKETERS
Jeffrey A. Greenbaum, Frankfurt Kurnit Klein & Selz, PC

TARGETED INTERNET MARKETING
Ian C. Ballon, Greenberg Traurig, LLP

BEYOND WHACK-A-MOLE: ONLINE IP ENFORCEMENT STRATEGIES THAT WORK
Franklin E. Fink, AG Interactive, Inc

WORKING WITH ONLINE AUCTION SITES TO PROTECT YOUR BRAND(S)
Barbara J. Kaplan, V.F. Corporation

WORKING WITH ON-LINE AUCTION SITES TO PROTECT YOUR BRAND(S)
Lucas G. Paglia, American Eagle Outfitters, Inc.

TECHNOLOGY, THE INTERNET AND ELECTRONIC COMMERCE: STAYING INTERACTIVE IN THE HIGH-TECH ENVIRONMENT
Jeffrey D. Neuburger, Brown Raysman Millstein Felder & Steiner LLP

PHISHING, PHARMING, SPOOFING & OTHER FORMS OF ONLINE IDENTITY THEFT
Jeffrey D. Neuburger, Brown Raysman Millstein Felder & Steiner LLP

PLAYING BY THE RULES: AVOIDING LEGAL PITFALLS IN ONLINE SWEEPSTAKES, CONTESTS AND PROMOTIONS
Pamela Deese, Member, Arent Fox PLLC (Washington, DC)
Doreen Small, Associate General Counsel, Warnaco, Inc. (New York, NY)



DOCUMENT TYPES: PRESENTATIONS AVAILABLE: 0