About
Recent reports indicate that e-commerce sales in the US will reach $229 billion
in 2008, up from $95.7 billion in 2003. By 2008, online retail sales are expected
to account for 10% of total retail sales in the country. E-commerce is finally
becoming big business, and like most big business, it is being followed by
heavy regulation. From ESIGN to COPPA to CAN-SPAM, online retailers are inundated
with various requirements relating to notice, consent, access, integrity and
security. Complicating matters are: 1) the speed at which technology develops,
and 2) the global nature of the Internet. Fast-developing technology means
ever-changing regulatory requirements and global e-commerce equates to global
compliance. The result – US companies not only have to stay on top of
fast-changing domestic laws and regulations but the equally fast-changing foreign
counterparts as well. You can't afford to miss this chance to arm yourself
with the information, strategies and tactics you need to navigate through these
complex legal requirements with ease.
The American Conference Institute has developed a publication from the Retail
Counsel's
Summit on E-Sales & Marketing Law to bring you the most current information
on the important legal developments affecting the online retail industry, and
the practical strategies you need to make your e-business a success. This selection of presentations from the Summit
brings together a preeminent faculty of leading attorneys and executives
who will provide delegates with perspectives and expertise on how to:
- Protect against phishing, spoofing & identity theft
- Make sense of conflicting case law governing pop up ads, sponsored links
and key word sales
- Address online IP infringement
- Tailor e-mail marketing campaigns in response to changes in state law
requirements for accidental release of information
- Prepare for new and ever-changing business models and technology
- Comply with privacy and data protection requirements when collecting
personal information online
Contents & Contributors
ESALES & MARKETING: DATA SECURITY BREACHES
P. Craig Cardon, Sheppard, Mullin, Richter & Hampton LLP
INFORMATION SECURITY: ENTERPRISE SECURITY PROGRAMS
Francoise Gilbert, IT Law Group
PREACHING THE TRUTH IN ONLINE PRIVACY POLICIES
Robb Lippitt, ePrize, LLC
Amberly A. Martin, Redcats USA
MEETING PRIVACY COMPLIANCE CHALLENGES WHEN ENGAGING IN GLOBAL E-COMMERCE
Ruth Hill Bro, Baker & McKenzie LLP
E-CONTRACTING: MINIMIZING RISKS & MAXIMIZING RIGHTS IN ONLINE CONSUMER TRANSACTIONS
Joseph Lewczak, Davis & Gilbert LLP
TOP TEN TAX ISSUES THAT EVERY E-BUSINESS SHOULD ADDRESS TODAY
Scott L. David, Preston Gates Ellis LLP
ANALYZING FTC ENFORCEMENT TRENDS & TRIGGERS SELECTED ADVERTISING ISSUES FOR ONLINE MARKETERS
Jeffrey A. Greenbaum, Frankfurt Kurnit Klein & Selz, PC
TARGETED INTERNET MARKETING
Ian C. Ballon, Greenberg Traurig, LLP
BEYOND WHACK-A-MOLE: ONLINE IP ENFORCEMENT STRATEGIES THAT WORK
Franklin E. Fink, AG Interactive, Inc
WORKING WITH ONLINE AUCTION SITES TO PROTECT YOUR BRAND(S)
Barbara J. Kaplan, V.F. Corporation
WORKING WITH ON-LINE AUCTION SITES TO PROTECT YOUR BRAND(S)
Lucas G. Paglia, American Eagle Outfitters, Inc.
TECHNOLOGY, THE INTERNET AND ELECTRONIC COMMERCE: STAYING INTERACTIVE IN THE HIGH-TECH ENVIRONMENT
Jeffrey D. Neuburger, Brown Raysman Millstein Felder & Steiner LLP
PHISHING, PHARMING, SPOOFING & OTHER FORMS OF ONLINE IDENTITY THEFT
Jeffrey D. Neuburger, Brown Raysman Millstein Felder & Steiner LLP
PLAYING BY THE RULES: AVOIDING LEGAL PITFALLS IN ONLINE SWEEPSTAKES, CONTESTS AND PROMOTIONS
Pamela Deese, Member, Arent Fox PLLC (Washington, DC)
Doreen Small, Associate General Counsel, Warnaco, Inc. (New York, NY)
Publication Details