19th National Advanced Corporate Counsel Forum on

Advertising Law

Legal Solutions to New Advertising Challenges.

Tuesday, June 05, 2007

About

The face of advertising is changing in the wake of multiple technological advances. As technology seems to be moving faster than the law, it is more important than ever to be up to date with recent laws and regulatory trends. With the onset of personal websites such as myspace and blogs, new issues arise such as uploading copyrighted material, using bloggers as inexpensive product endorsers, and attracting regulatory scrutiny when targeting younger markets. Mobile phone advertising and text messaging give rise to new levels of confusion regarding which rules to apply; CAN-SPAM or TCPA, and you need to make sure you know where to look when your client needs answers quickly.

We are proud to present faculty members from well-recognized advertisers and advertising companies, who are poised to bring you fresh perspectives on developments in:

  • FTC’s settlement with Optin Global, and the new paradigm for managing affiliates
  • Negotiating talent agreements under the new SAG contract
  • Preventing ambush marketing
  • Engaging in an international advertising campaign
  • Improving the agency/client relationship

Contents & Contributors

About

The face of advertising is changing in the wake of multiple technological advances. As technology seems to be moving faster than the law, it is more important than ever to be up to date with recent laws and regulatory trends. With the onset of personal websites such as myspace and blogs, new issues arise such as uploading copyrighted material, using bloggers as inexpensive product endorsers, and attracting regulatory scrutiny when targeting younger markets. Mobile phone advertising and text messaging give rise to new levels of confusion regarding which rules to apply; CAN-SPAM or TCPA, and you need to make sure you know where to look when your client needs answers quickly.

We are proud to present faculty members from well-recognized advertisers and advertising companies, who are poised to bring you fresh perspectives on developments in:

  • FTC’s settlement with Optin Global, and the new paradigm for managing affiliates
  • Negotiating talent agreements under the new SAG contract
  • Preventing ambush marketing
  • Engaging in an international advertising campaign
  • Improving the agency/client relationship

Contents & Contributors

WHERE THE REGULATORS STAND—INCREASED RESPONSIBILITY REQUIREMENTS FOR ADVERTISING & MARKETING
D. Reed Freeman, Kelley Drye Collier Shannon (Washington, DC)

A VIEW FROM THE FTC – NEW TRENDS IN MARKETING AND PROMOTION AND NEW CHALLENGES IN ENFORCEMENT
Kerry O’Brien, Federal Trade Commission (Washington, DC)

ADVERTISING AFTER GROKSTER
Brian Murphy, Frankfurt Kurnit Klein & Selz (New York, NY)

INTELLECTUAL PROPERTY IN MARKETING COMMUNICATIONS
Rick Kurnit, Frankfurt Klein & Selz (New York, NY)

GLOBAL ADVERTISING AND MARKETING – THE IN-HOUSE COUNSEL PERSPECTIVE
Kathryn Barrett Park, General Electric (Fairfield, CT)

STATE LAW COMPLIANCE…AVOID THE LANDMINES…AND REMEMBER CALIFORNIA!
Michael Mallow, Loeb & Loeb LLP (Los Angeles, CA)
Liisa Thomas, Winston & Strawn (Chicago, IL)

BACK TO BASICS—A COMMON SENSE APPROACH TO WORKING WITH TALENT UNIONS AND COMPLYING WITH UNION AGREEMENTS
Ivy Kagan Bierman, Loeb & Loeb LLP (Los Angeles, CA)

SELF REGULATORY PROGRAM FOR CHILDREN’S ADVERTISING
Toni Millner, Turner Broadcasting Systems (Atlanta, GA)

BRANDING ENTERTAINMENT AS AN ALTERNATIVE MEANS OF ADVERTISING
Alan Friel, Kaye Scholer, (Los Angeles, CA)

USING CONSUMER SURVEYS AND CLINICAL STUDIES FOR SUBSTANTIATION PURPOSES
Martin Zwerling, NAD (New York)

PREPARE TO BE AMBUSHED—A REAL-TIME LOOK AT WHAT HAPPENS WHEN YOUR SPONSORSHIP PLAN IS COMPROMISED
Douglas A. Winthrop, Howard Rice (San Francisco, CA)

SURVIVING THE COMPARATIVE ADVERTISING BATTLEFIELD
Jeffrey Greenbaum, Frankfurt Kurnit Klein & Selz (New York, NY)



DOCUMENT TYPES: PRESENTATIONS AVAILABLE: 0