Executive Legal Summit on

Alcoholic Beverage Marketing & Distribution

Practical Business Strategies for the Shifting Legal Landscape

Wednesday, February 07, 2007

About

Are Your Business Practices Keeping Up with the Fast-Changing Legal Landscape and the Evolving Distribution System?

Recent direct shipping litigation, state and federal regulatory changes and shifting social views have caused major disruption to the long-time status quo in the alcoholic beverage industry. The changing faces of the US distribution and brand marketing systems have made it necessary for alcoholic beverage executives and attorneys to reassess their current trade practices and marketing campaigns, and potentially chart a new business course for future endeavors.

American Conference Institute’s publication on ALCOHOLIC BEVERAGE MARKETING & DISTRIBUTION will provide you with the need-to-know legal and business developments that affect the way the alcoholic beverage industry operates. You will learn about the latest case law, business strategies, negotiation tactics, and marketing trends from leading in-house counsel, expert attorneys and marketing executives who tackle marketing and distribution challenges for their companies and clients on a daily basis. They will provide you with first hand, practical, and comprehensive information on how to:

  • Avoid red flags when structuring retail marketing and promotional programs
  • Capitalize on the industry consolidation trend
  • Tackle international trade issues associated with alcoholic beverage e-tail
  • Master the dos and don’ts of using health-related statements in labeling and advertising
  • Minimize the risk of liability for youth exposure to alcohol advertising

Contents & Contributors

About

Are Your Business Practices Keeping Up with the Fast-Changing Legal Landscape and the Evolving Distribution System?

Recent direct shipping litigation, state and federal regulatory changes and shifting social views have caused major disruption to the long-time status quo in the alcoholic beverage industry. The changing faces of the US distribution and brand marketing systems have made it necessary for alcoholic beverage executives and attorneys to reassess their current trade practices and marketing campaigns, and potentially chart a new business course for future endeavors.

American Conference Institute’s publication on ALCOHOLIC BEVERAGE MARKETING & DISTRIBUTION will provide you with the need-to-know legal and business developments that affect the way the alcoholic beverage industry operates. You will learn about the latest case law, business strategies, negotiation tactics, and marketing trends from leading in-house counsel, expert attorneys and marketing executives who tackle marketing and distribution challenges for their companies and clients on a daily basis. They will provide you with first hand, practical, and comprehensive information on how to:

  • Avoid red flags when structuring retail marketing and promotional programs
  • Capitalize on the industry consolidation trend
  • Tackle international trade issues associated with alcoholic beverage e-tail
  • Master the dos and don’ts of using health-related statements in labeling and advertising
  • Minimize the risk of liability for youth exposure to alcohol advertising

Contents & Contributors


UNTYING THE TIED HOUSE LAWS
James L. Webster, Webster Powell, P.C. (Chicago, IL)

EVALUATING THE EFFECTS OF INDUSTRY-WIDE CONSOLIDATION
Ronald C. Fondiller, Canandaigua Wine Co., Inc. (Canandigua, NY)

EVALUATING THE EFFECTS OF INDUSTRY-WIDE CONSOLIDATION: THE VIEW FROM THE MIDDLE TIER
Andre R. Jaglom, Tannenbaum Helpern Syracuse & Hirschtritt LLP (New York, NY)

STATE REGULATORS’ VIEWPOINT: ALCOHOL BEVERAGE CONTROL BOARD PANEL
Terry Micek, Coors Brewing Company (Golden, CO)

MECHANICS OF DIRECT SHIPPING
William Tomaszewski, Wine.com (San Francisco, CA)

UPDATE ON ALCOHOL ADVERTISING CLASS ACTIONS
Anne G. Kimball, Wildman Harrold (Chicago, IL)

SUPPORT GROUP FOR UNSUPPORTED CLAIMS AND OTHER REGULATORY TRIP-UPS
Jeffrey A. Greenbaum, Frankfurt Kurnit Klein & Selz, PC, (New York, NY)

SUPPORT GROUP FOR UNSUPPORTED CLAIMS AND OTHER REGULATORY TRIP-UPS
David G. Mallen, National Advertising Division (New York, NY)

ADDRESSING CONCERNS ABOUT ALCOHOL ADVERTISING
Phyllis Hurwitz Marcus, Federal Trade Commission (Washington, DC)

IP BOOT CAMP
Brian Murphy, Frankfurt Kurnit Klein & Selz, PC (New York, NY)

INCORPORATING TTB COMPLIANCE INTO YOUR BUSINESS STRATEGIES
William H. Foster, Alcohol and Tobacco Tax and Trade Bureau (Washington, DC)

MASTERING GUERILLA MARKETING CAMPAIGNS
Celeste Beatty, Harlem Brewing Co. (New York, NY)

MASTERING GUERILLA MARKETING CAMPAIGNS
David O’Brien, 02B Brands LLC (New York, NY)



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