2nd Annual

Maximizing Branded Entertainment Deals

Enhance value • Optimize Brand Exposure • Minimize Risk

Tuesday, March 27, 2007

About

Capitalize on the brand’s earning potential while protecting intellectual property and goodwill!

A brand’s main objective is maximizing its exposure. With today’s technology, there are infinite avenues to do this. Branded entertainment deals are moving from a simple product placement to branding a sporting event, film, television segment, or any number of cyber integrations. Many brands understand that the consumer is king, and enable the consumer to interactively design, manipulate, and create their own versions of the brand.

With the latest technological boom, branded entertainment deals have become increasingly complex.

Difficult issues arise on multiple levels – maintaining creative control, protecting privacy and security, projecting monetary gains, and complying with regulatory standards, just to name a few. Without a solid deal in place, all parties involved will suffer the consequences.

Now is the time to attack and solve the pressing issues that surround each of these deals!

The American Conference Institute’spublication from the 2nd Annual Maximizing Branded Entertainment Deals is specifically tailored to provide a through understanding of the deals, in the wake of a rapidly changing technological age. Armed with ironclad negotiating tactics, tested hypotheticals, and real war stories; private attorneys, business and legal representatives from top brands, and advertising agencies will bring you fresh perspectives on:

  • Integrating brands through unconventional means such as webisodes and podcasts
  • Maximizing the brand lifecycle
  • Targeting brands to children
  • Projecting the financial result of a brand integration strategy
  • Overcoming common regulatory hurdles

Contents & Contributors

About

Capitalize on the brand’s earning potential while protecting intellectual property and goodwill!

A brand’s main objective is maximizing its exposure. With today’s technology, there are infinite avenues to do this. Branded entertainment deals are moving from a simple product placement to branding a sporting event, film, television segment, or any number of cyber integrations. Many brands understand that the consumer is king, and enable the consumer to interactively design, manipulate, and create their own versions of the brand.

With the latest technological boom, branded entertainment deals have become increasingly complex.

Difficult issues arise on multiple levels – maintaining creative control, protecting privacy and security, projecting monetary gains, and complying with regulatory standards, just to name a few. Without a solid deal in place, all parties involved will suffer the consequences.

Now is the time to attack and solve the pressing issues that surround each of these deals!

The American Conference Institute’spublication from the 2nd Annual Maximizing Branded Entertainment Deals is specifically tailored to provide a through understanding of the deals, in the wake of a rapidly changing technological age. Armed with ironclad negotiating tactics, tested hypotheticals, and real war stories; private attorneys, business and legal representatives from top brands, and advertising agencies will bring you fresh perspectives on:

  • Integrating brands through unconventional means such as webisodes and podcasts
  • Maximizing the brand lifecycle
  • Targeting brands to children
  • Projecting the financial result of a brand integration strategy
  • Overcoming common regulatory hurdles

Contents & Contributors

TACKLING CONVERGENCE AND NEW MEDIA ROADBLOCKS WHEN BRANDING ENTERTAINMENT
Lisa Weiss, Morrison & Foerster LLP (New York, NY)

ENSURING THAT THE DEAL COVERS THE INTENT OF THE PARTIES—PART 2: ENSURING FAVORABLE AND MEANINGFUL PRODUCT EXPOSURE THROUGH THE USE OF BRAND INTEGRATION
Linda Goldstein, Manatt Phelps & Philips (New York, NY)

MAXIMIZING BRANDED ENTERTAINMENT DEALS VALUING AND STRUCTURING BRANDED ENTERTAINMENT DEALS
Patrick Russo, The Salter Group (Los Angeles, CA)

EVENT SPONSORSHIP: INTANGIBLE CONSIDERATIONS AND ASSET EXPANSION ANALYSIS
Steven Lewis, XMC Sports and Entertainment (Toronto, ONT)

MEASURING THE EVOLUTION OF PRODUCT PLACEMENT: GLOBAL VALUATION SOLUTIONS FOR LEGAL AND PROCUREMENT EXECUTIVES
Frank Zazza, iTVX (New Rochelle, NY)

BE VERY AFRAID…WHAT TO KNOW WHEN TARGETING BRANDS TO CHILDREN
Elizabeth Lascoutx, Children’s Advertising & Review Unit (New York, NY)
Liisa Thomas, Winston & Strawn (Chicago, IL)

PREVENTING COMMERCIAL MISAPPROPRIATION CLAIMS WHEN INTEGRATING BRANDS & PRODUCTS
Jason Zoto, Virgin Mobile USA, LLC (Warren, NJ)
Jeffrey Greenbaum, Frankfurt Kurnit Klein & Selz (New York, NY)

AVERTING SCRUTINY AND SANCTIONS FROM THE REGULATORS
Lesley Fair, Federal Trade Commission (Washington, DC)

AVERTING SCRUTINY AND SANCTIONS FROM THE REGULATORS
Joseph Lewczak, Davis & Gilbert LLP (New York, NY)



DOCUMENT TYPES: PRESENTATIONS AVAILABLE: 0