Corporate Counsel Forum on

E-Marketing and Privacy Law

Keeping the Law in Step with Technological Change

Monday, March 19, 2007

About

E-Marketing practices are evolving on Internet time

As money pours in to new media advertising – an estimated $20 billion in 2007 – you can’t let your application of legal concepts to new technologies fall behind the pace of change. As online marketing proceeds past e-mail, blogs, and web sites to mobile phones and social networks, the law is racing to catch up. You must be completely up to date on a multitude of overlapping and competing regulations, including CAN-SPAM, COPPA, the Lanham Act, Copyright Act, state child e-mail privacy laws, spam laws, adware regulations, state sweepstakes regulations, regulation by the FTC and FCC, as well as a world of international laws.

Prepare for the next generation of e-marketing advances

The American Conference Institute’s publication on Corporate Counsel Forum on E-Marketing and Privacy Law will provide you with the essential information necessary to navigate this rapidly changing field. You will learn about the latest technologies and practices in online marketing law, how they affect individual privacy, and how to place each emerging practice into the context of applicable laws. Get first–hand, practical insights on how to:

  • Mitigate liability risks for viral and stealth marketing tactics on blogs and social networking sites
  • Understand the new FCC regulations on e-mail-a-friend programs
  • Protect your brand from infringing keyword advertisers
  • Run online sweepstakes that comply with a multitude of state laws
  • Draft manageable privacy policies

Contents & Contributors

About

E-Marketing practices are evolving on Internet time

As money pours in to new media advertising – an estimated $20 billion in 2007 – you can’t let your application of legal concepts to new technologies fall behind the pace of change. As online marketing proceeds past e-mail, blogs, and web sites to mobile phones and social networks, the law is racing to catch up. You must be completely up to date on a multitude of overlapping and competing regulations, including CAN-SPAM, COPPA, the Lanham Act, Copyright Act, state child e-mail privacy laws, spam laws, adware regulations, state sweepstakes regulations, regulation by the FTC and FCC, as well as a world of international laws.

Prepare for the next generation of e-marketing advances

The American Conference Institute’s publication on Corporate Counsel Forum on E-Marketing and Privacy Law will provide you with the essential information necessary to navigate this rapidly changing field. You will learn about the latest technologies and practices in online marketing law, how they affect individual privacy, and how to place each emerging practice into the context of applicable laws. Get first–hand, practical insights on how to:

  • Mitigate liability risks for viral and stealth marketing tactics on blogs and social networking sites
  • Understand the new FCC regulations on e-mail-a-friend programs
  • Protect your brand from infringing keyword advertisers
  • Run online sweepstakes that comply with a multitude of state laws
  • Draft manageable privacy policies

Contents & Contributors

Withstanding FTC and State Scrutiny of Emerging E-Marketing Practices
Jeffrey Greenbaum, Frankfurt Kurnit Klein & Selz, PC (New York, NY)

Marketing Pitfalls
Bennet Kelley, ValueClick, Inc. (Sacramento, CA)

Best Practices in Privacy and Security
Francoise Gilbert, IT Law Group (Palo Alto, CA)

Brand Protection in the World of Keyword Advertising
Scott Hervey, Weintraub Genshlea Chediak (Sacramento, CA) Mike Rodenbaugh, Yahoo! Inc. (Sunnyvale, CA)

Compliance for Wireless Marketing Campaigns
Lisa Thomas, Winston & Strawn (Chicago, IL)

Practical Applications of the Communications Decency Act of 1996
Natalie Lontchar, HSN (St. Petersburg, FL)

Complying With State-By-State Requirements in Online and Multiplatform Sweepstakes
Linda Goldstein, Manatt, Phillips Phelps (New York, NY)

Customer Loaylty and Membership Rewards Program
Gabriel H. Karp, ePrize LLC (Farmington Hills, MI)

E-Marketing Campaigns: Navigating Privacy Restrictions Across the Globe
Ruth Hill Bro, Baker & McKenzie LLP (Chicago, IL)

Marketing to Children: Compliance Beyond COPPA
Roslyn Kitchen, Cohen Silverman Rowan LLP (Boulder, CO)

Complying with COPPA On-Line and Other Issues in Children’s Advertising: One In-House Perspective
Robin L. Smith, LEGO Systems, Inc. (Enfield, CT)



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