Advertisers' & Marketers' Regulatory Summit

Industry Insights Straight from the Enforcers

Tuesday, May 01, 2007

About

As you struggle with the ambiguity of advertising and marketing laws, regulations, and standards, your client’s creative department is under increasing pressure to deliver aggressive and creative campaigns. The stakes are incredibly high if a regulator, competitor, or consumer construes the client’s ad incorrectly. Ensuring all the bases are covered as advertising and marketing practices run ahead of the law is harder than ever.

Federal and state regulators will be on board to tell you what they expect.

Companies that advertise goods and services — especially those who target children — are subject to millions of dollars in fines and penalties for violating federal and state regulations. Regulatory bodies such as the FTC, FCC, and state governments are turning a sharp eye toward potential violations with the onslaught of social networking sites, high-tech branding efforts, and interactive ads.

Take the opportunity to get your most pressing questions answered.

The American Conference Institute is proud to present you with its first-ever publication from our Advertisers’ & Marketers’ Regulatory Summit. An expert faculty with diverse regulatory experience is poised to share first-hand knowledge on:

  • Current initiatives in direct marketing enforcement
  • Regulations the company must adhere to when marketing to wireless devices
  • Avoiding liability under state consumer protection laws
  • Following examples from self-regulated industries
  • Responding to the FTC’s social networking site initiatives

Contents & Contributors

About

As you struggle with the ambiguity of advertising and marketing laws, regulations, and standards, your client’s creative department is under increasing pressure to deliver aggressive and creative campaigns. The stakes are incredibly high if a regulator, competitor, or consumer construes the client’s ad incorrectly. Ensuring all the bases are covered as advertising and marketing practices run ahead of the law is harder than ever.

Federal and state regulators will be on board to tell you what they expect.

Companies that advertise goods and services — especially those who target children — are subject to millions of dollars in fines and penalties for violating federal and state regulations. Regulatory bodies such as the FTC, FCC, and state governments are turning a sharp eye toward potential violations with the onslaught of social networking sites, high-tech branding efforts, and interactive ads.

Take the opportunity to get your most pressing questions answered.

The American Conference Institute is proud to present you with its first-ever publication from our Advertisers’ & Marketers’ Regulatory Summit. An expert faculty with diverse regulatory experience is poised to share first-hand knowledge on:

  • Current initiatives in direct marketing enforcement
  • Regulations the company must adhere to when marketing to wireless devices
  • Avoiding liability under state consumer protection laws
  • Following examples from self-regulated industries
  • Responding to the FTC’s social networking site initiatives

Contents & Contributors

AN FTC INSPECTOR CALLS
Barry Cutler, Baker Hosterler
Lesley Fair, Federal Trade Commission

FEDERAL TRADE COMMISSION ADVERTISING ENFORCEMENT
Lesley Fair, Federal Trade Commission

“AN [FTC] INSEPCTOR CALLS:” RESPONDING TO TFC ENFORCEMENT EFFORTS
Barry Cutler, Baker Hosterler

MULTI-LAYERED MARKETING
James Kohm, Bureau of Consumer Protection, Federal Trade Commission
Lisa Dubrow, Dubrow & Charne

FEDERAL TRADE COMMISSION ADVERTISING ENFORCEMENT
Marla Tepper, New York City Department of Consumer Affairs

SELF REGULATION AT NAD
David Mallen, National Advertising Division

ADVERTISERS’ AND MARKETERS’ REGULATORY SUMMIT
Patricia Vance, Entertainment Software Rating Board

THE FTC’S SOCIAL NETWORKING INITIATIVES
Phyllis Hurwitz Marcus, Federal Trade Commission

CAUSE RELATED MARKET
Edward B. Chansky, Levett Rockwood P.C.

TYING AD CAMPAIGNS TO CHARITY
Edward B. Chansky, Levett Rockwood P.C.

AVOIDING LIABILITY FOR ACTIONS OF BUSINESS AFFILIATES UNDER NEW HEIGHTENED STANDARDS
Reed Freeman, Kelley Drye Collier Shannon

AVOIDING GOVERNMENT SCRUTINY WHEN MARKETING TO WIRELESS DEVICES
John Villafranco, Kelley Drye Collier Shannon



DOCUMENT TYPES: PRESENTATIONS AVAILABLE: 0