E-Marketing & Privacy Law

Wednesday, July 18, 2007

About

E-Marketing practices are evolving on Internet time

As money pours into new media advertising an estimated $20 billion in 2007 you can't let your application of legal concepts to new technologies fall behind the pace of change. As online marketing proceeds past e-mail, blogs, and web sites to mobile phones and social networks, the law is racing to catch up. You must be completely up-to-date on a multitude of overlapping and competing regulations, including CAN-SPAM, COPPA, the Lanham Act, Copyright Act, state child e-mail privacy laws, spam laws, adware regulations, state sweepstakes regulations, regulation by the FTC and FCC, as well as a world of international laws.

This publication from the American Conference Institute's 2nd National Corporate Counsel Forum on E-Marketing and Privacy Law will provide you with the essential information necessary to navigate this rapidly changing field. You will learn about the latest technologies and practices in online marketing law, how they affect individual privacy, and how to place each emerging practice into the context of applicable laws. Get first hand, practical insights on how to:

  • Mitigate liability risks for viral and stealth marketing tactics on blogs and social networking sites
  • Understand the new FCC regulations on e-mail-a-friend programs
  • Protect your brand from infringing keyword advertisers
  • Run online sweepstakes that comply with a multitude of state laws
  • Draft manageable privacy policies
And so much more…

Contents & Contributors

About

E-Marketing practices are evolving on Internet time

As money pours into new media advertising an estimated $20 billion in 2007 you can't let your application of legal concepts to new technologies fall behind the pace of change. As online marketing proceeds past e-mail, blogs, and web sites to mobile phones and social networks, the law is racing to catch up. You must be completely up-to-date on a multitude of overlapping and competing regulations, including CAN-SPAM, COPPA, the Lanham Act, Copyright Act, state child e-mail privacy laws, spam laws, adware regulations, state sweepstakes regulations, regulation by the FTC and FCC, as well as a world of international laws.

This publication from the American Conference Institute's 2nd National Corporate Counsel Forum on E-Marketing and Privacy Law will provide you with the essential information necessary to navigate this rapidly changing field. You will learn about the latest technologies and practices in online marketing law, how they affect individual privacy, and how to place each emerging practice into the context of applicable laws. Get first hand, practical insights on how to:

  • Mitigate liability risks for viral and stealth marketing tactics on blogs and social networking sites
  • Understand the new FCC regulations on e-mail-a-friend programs
  • Protect your brand from infringing keyword advertisers
  • Run online sweepstakes that comply with a multitude of state laws
  • Draft manageable privacy policies
And so much more…

Contents & Contributors

Intellectual Property in Marketing Communications
Rick Kurnit, Frankfurt Kurnit Klein & Selz (New York, NY)

Withstanding FTC and State Scrutiny of Emerging E-Marketing Practices
William M. Heberer, Manatt, Phelps & Phillips, LLP (New York, NY)

Mitigating the Risks of Using Personally Identifiable Information in E-Marketing
Mark Grossman, Law Offices of Mark Grossman, P.A. (Miami, FL)

Protection of the Brand Online – Keywords/Adwords and Other Issues 2007
Raymond R. Ferrell, American Express Company (New York, NY)

Incorporating Legal and Regulatory Concerns into Text Message Advertising and Wireless Marketing Campaigns
Liisa Thomas, Winston & Strawn (Chicago, IL)

Complying With State-By-State Requirements in Online and Multiplatform Sweepstakes
Gabriel H. Karp, Eprize (Pleasant Ridge, MI)

Customer Loyalty and Membership Rewards Program
Gabriel H. Karp, Eprize (Pleasant Ridge, MI)

Marketing to Minors: Compliance Beyond COPPA
Ronald C. Fondiller, Canandaigua Wine Co., Inc. (Canandaigua, NY)



DOCUMENT TYPES: PRESENTATIONS AVAILABLE: 0