Advertising Law

Tuesday, December 05, 2006

About

Now is the time to enter the new age of advertising and marketing - you cannot afford to fall behind!

The face of advertising is changing in the wake of multiple technological advances. As technology seems to be moving faster than the law, it is more important than ever to be up to date with recent laws and regulatory trends. With the onset of personal websites such as myspace.com, as well as blogs, new issues arise such as uploading copyrighted material, using bloggers as inexpensive product endorsers, and attracting regulatory scrutiny when targeting younger markets. Mobile phone advertising and text messaging give rise to new levels of confusion regarding which rules to apply (CAN-SPAM or TCPA?), and you need to make sure you know where to look when your client needs answers quickly.

Whether you have attended American Conference Institute's Advertising Law Conference in the past or this will be your first time, you are sure to benefit from our publication from this conference. Read the conference materials from new faculty members from well-recognized advertisers and advertising companies, who are poised to bring you fresh perspectives on developments in:

  • What's on the FTC radar screen: A staff perspective
  • Global advertising and Marketing - the in-house counsel perspective
  • Preventing ambush marketing
  • Engaging in an international advertising campaign
  • Improving client development and retention
  • Advertising and promotion liability

Contents & Contributors

About

Now is the time to enter the new age of advertising and marketing - you cannot afford to fall behind!

The face of advertising is changing in the wake of multiple technological advances. As technology seems to be moving faster than the law, it is more important than ever to be up to date with recent laws and regulatory trends. With the onset of personal websites such as myspace.com, as well as blogs, new issues arise such as uploading copyrighted material, using bloggers as inexpensive product endorsers, and attracting regulatory scrutiny when targeting younger markets. Mobile phone advertising and text messaging give rise to new levels of confusion regarding which rules to apply (CAN-SPAM or TCPA?), and you need to make sure you know where to look when your client needs answers quickly.

Whether you have attended American Conference Institute's Advertising Law Conference in the past or this will be your first time, you are sure to benefit from our publication from this conference. Read the conference materials from new faculty members from well-recognized advertisers and advertising companies, who are poised to bring you fresh perspectives on developments in:

  • What's on the FTC radar screen: A staff perspective
  • Global advertising and Marketing - the in-house counsel perspective
  • Preventing ambush marketing
  • Engaging in an international advertising campaign
  • Improving client development and retention
  • Advertising and promotion liability

Contents & Contributors


DOMINO'S PIZZA WEB SUPPORT OF A NATIONAL PROMOTION
Elisa Garcia, Domino's Pizza

WHAT'S ON THE FTC RADAR SCREEN: A STAFF PERSPECTIVE
Lesley Fair, Federal Trade Commission

THIRD PARTY RELATIONSHIPS: REGULATORY GUIDANCE AND BEST PRACTICES
D. Reed Freeman, Kelley Drye & Warren LLP

TREND OR TRANSFORMATION: MEDIA POWER IN THE HANDS OF CONSUMER
Ronald Urbach, Davis & Gilbert LLP

ADVERTISING AFTER GROKSTER
Brian Murphy, Frankfurt Kurnit Klein & Selz

ADVERTISING AND PROMOTION LIABILITY
Rick Kurnit, Frankfurt Kurnit Klein & Selz

GLOBAL ADVERTISING AND MARKETING – THE IN-HOUSE COUNSEL PERSPECTIVE
Kathryn Barrett Park, General Electric

TEN TOP SURPRISES WHEN YOU EXTEND YOUR MARKETING AND ADVERTISING TO CANADA
Wendy S. Reed, Heenan Blaikie LLP
Ash Mishra, General Mills

RECENT DEVELOPMENTS IN ADVERTISING AND MARKETING LAW IN THE UNITED KINGDOM AND THE EUROPEAN UNION
Nick Johnson, Osborne Clarke

PREPARE TO BE AMBUSHED – A REAL-TIME LOOK AT WHAT HAPPENS WHEN YOUR SPONSORSHIP PLAN IS COMPROMISED
Joseph Lewczak, Davis & Gilbert LLP

PREPARE TO BE AMBUSHED
Alberto Berton-Moreno Jr., Sena & Berton Moreno

UNDERSTANDING GUILD ISSUES IN THE ADVERTISING INDUSTRY
Ivy Kagan Bierman, Loeb & Loeb LLP

BEYOND THE LANHAM ACT
Steven Zalesin, Patterson Belknap Webb & Tyler LLP

TEN WAYS TO GET THE MOST FROM LITIGATION SURVEYS
Walter McCullough, Monroe Mendelsohn Research

FAMOUS LAST WORDS: HOW TO TURN A SUCCESSFUL FALSE ADVERTISING CASE INTO A LITIGATION DISASTER
Jennifer Moore, Alston & Bird

STATE LAW COMPLIANCE…AVOID THE LANDMINES…AND REMEMBER CALIFORNIA!
Liisa Thomas, Winston & Strawn
Michael Mallow, Loeb & Loeb LLP

SUMMARIES OF SELECT STATE LAWS IMPACTING NATIONAL ADVERTISING AND MARKETING PROGRAMS
Liisa Thomas, Winston & Strawn



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