E-Summit

Legal strategies for doing business online in a global environment

Wednesday, April 23, 2008

About

In November of 2007, the FTC held their first workshop on behavioral marketing, in response to consumer groups urging that techniques such as adware and spyware were a violation of consumer privacy. Whether or not the FTC decides to regulate this area, online business practices are undergoing a revolution, and it’s time you join in.

With the onslaught of changes in global and domestic privacy laws, e-mail and text message marketing, it is more necessary than ever to keep abreast of government trends and legal developments.

In an age where the database is king, the right people within the company must know how to manage it, and ensure utmost compliance with all laws and regulations while doing so. The responsibility of making sure that they’re doing it right ultimately falls on you.

Now is the time to align your teams, from legal to IT, to advertising and marketing, and ensure that they’re equipped and ready to face the changes to come.

ACI has carefully tailored this high-level program to meet the needs of businesses that operate online, and across the globe. Targeting information ranging from corporate blogging to e-mail and wireless marketing, our E-Summit publication is collection of veritable who’s who and how to for anyone operating in the online space.

Contents & Contributors

About

In November of 2007, the FTC held their first workshop on behavioral marketing, in response to consumer groups urging that techniques such as adware and spyware were a violation of consumer privacy. Whether or not the FTC decides to regulate this area, online business practices are undergoing a revolution, and it’s time you join in.

With the onslaught of changes in global and domestic privacy laws, e-mail and text message marketing, it is more necessary than ever to keep abreast of government trends and legal developments.

In an age where the database is king, the right people within the company must know how to manage it, and ensure utmost compliance with all laws and regulations while doing so. The responsibility of making sure that they’re doing it right ultimately falls on you.

Now is the time to align your teams, from legal to IT, to advertising and marketing, and ensure that they’re equipped and ready to face the changes to come.

ACI has carefully tailored this high-level program to meet the needs of businesses that operate online, and across the globe. Targeting information ranging from corporate blogging to e-mail and wireless marketing, our E-Summit publication is collection of veritable who’s who and how to for anyone operating in the online space.

Contents & Contributors

LEGAL CHALLENGES FACING MULTI-CHANNEL RETAILERS
Keith Enright, Limited Brands, Inc. (Columbus, OH)

E-TAILER TROUBLESHOOTING: LEGAL LANDMINES
Lucas Paglia, American Eagle Outfitters, Inc. (Pittsburgh, PA)

“YOU’VE GOT TEXT” - EVERYTHING YOU NEED TO KNOW ABOUT INITIATING A WIRELESS MARKETING CAMPAIGN
Roger Goode, Wal-Mart Stores, Inc. (Bentonville, AR)
Kenneth Florin, Loeb & Loeb (New York, NY)
Mercedes Kelley Tunstall, Bank of America (Charlotte, NC)

INFORMATION PRIVACY, ANTI-SPAM AND RELATED COMPLIANCE LANDSCAPES IN ASIA, CANADA AND LATIN AMERICA
Jeffrey Rohlmeier, Motorola, Inc. (Libertyville, IL)

MANAGING COMPLEX, LAYERED DATABASES, PRIVACY CONCERNS, AND FOREIGN ENTITIES WHEN ENGAGING IN A GLOBAL E-COMMERCE CAMPAIGN: THE VIEW FROM THE EU
Ruth Hill Bro, Baker McKenzie (Chicago, IL)

DOMESTIC PRIVACY LAWS AND RECENT ENFORCEMENT ACTIONS
Darren Bowie, Nokia Inc. (White Plains, NY)
Mike Mallow, Loeb & Loeb LLP (Los Angeles, CA)

STRATEGIES FOR IP PROTECTION IN ONLINE PLATFORMS
Mike Rodenbaugh, Rodenbaugh Law (San Francisco, CA)

DEVELOPING STRATEGIES FOR IP PROTECTION GIVEN NEW ONLINE PLATFORMS
Feras Mousilli, Dell, Inc. (Round Rock, TX)

REGULATION OF BT – NOW AND IN THE FUTURE
D. Reed Freeman, Kelley Drye & Warren LLP (Washington, DC)

BEHAVIORAL TARGETING EBAY’S INSIGHTS ON ISSUES AND PROGRAMS
Kacey Chappelle, CIPP, eBay (San Jose, CA)



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