Regulatory Summit for Advertisers and Marketers

Industry insights straight from the enforcers

Tuesday, June 17, 2008

About

Companies that advertise goods and services can find themselves subject to government investigations and millions of dollars in fines and penalties for violating federal and state regulations. This applies especially to companies that target children with their advertisements, make results claims about their products or are currently mounting green initiatives. Regulatory bodies such as the FTC, FCC, and state consumer enforcement divisions are turning a critical eye toward potential violations and violators.

The expansion of behavioral and viral marketing and inception of new social networking sites, high-tech branding efforts, and interactive brand integration have created new areas of liability overnight. Additionally, wireless communications is an ever growing medium that falls under the purview of several federal regulatory agencies; however, understanding the FTC’s willingness, ability and current activity in this area of regulation is critical for anyone engaging in wireless advertising efforts.

This year, we introduced a new faculty members from well-recognized positions within the regulatory agencies and industry critical self regulatory bodies as well as key advertisers and advertising companies, who are poised to bring you fresh perspectives on developments in:

  • Judging the importance FTC’s recent settlements and key holdings
  • Advanced procedures in building compliance systems
  • Preventing unnecessary liabilities thought advanced claim substantiation
  • Managing the complexities presented by national advertising campaigns
  • Improving the quality and value of communications between your clients and regulatory agencies

Contents & Contributors

About

Companies that advertise goods and services can find themselves subject to government investigations and millions of dollars in fines and penalties for violating federal and state regulations. This applies especially to companies that target children with their advertisements, make results claims about their products or are currently mounting green initiatives. Regulatory bodies such as the FTC, FCC, and state consumer enforcement divisions are turning a critical eye toward potential violations and violators.

The expansion of behavioral and viral marketing and inception of new social networking sites, high-tech branding efforts, and interactive brand integration have created new areas of liability overnight. Additionally, wireless communications is an ever growing medium that falls under the purview of several federal regulatory agencies; however, understanding the FTC’s willingness, ability and current activity in this area of regulation is critical for anyone engaging in wireless advertising efforts.

This year, we introduced a new faculty members from well-recognized positions within the regulatory agencies and industry critical self regulatory bodies as well as key advertisers and advertising companies, who are poised to bring you fresh perspectives on developments in:

  • Judging the importance FTC’s recent settlements and key holdings
  • Advanced procedures in building compliance systems
  • Preventing unnecessary liabilities thought advanced claim substantiation
  • Managing the complexities presented by national advertising campaigns
  • Improving the quality and value of communications between your clients and regulatory agencies

Contents & Contributors

ENSURING REGULATORY COMPLIANCE WHILE ADMINISTERING BEHAVIORAL MARKETING PROGRAMS
Stuart P. Ingis, Venable LLP (Washington, DC)

2008 CAN SPAM FINAL RULES OVERVIEW
Linda L. Goodman, The Goodman Law Firm (San Diego, CA)

DETERMINING THE FTC’S ABILITY TO PAIR TRADITIONAL REGULATIONS WITH EMERGING INTERNET, MOBILE, AND WIRELESS TECHNOLOGIES
Alysa Zeltzer Hutnik, Kelley Drye & Warren, LLP (Washington, DC)

SIN IS IN: CONTROLLING RISKS AND LIABILITIES FOR INDUSTRIES THAT ARE HIGHLY REGULATED
Barry Benjamin, Day Pitney LLP (New York, NY)

EXTRICATING COMPLEX REGULATIONS ENVELOPING GIFT CARD, SWEEPSTAKES AND HEIGHTENED FEDERAL AND STATE REQUIREMENTS
Marla Tepper, Department of Consumer Affairs (New York, NY)

EXAMINING THE RELATIVE DANGER OF UTILIZING PRODUCT ENDORSEMENTS WITHIN A FLUCTUATING REGULATORY ENVIRONMENT
Edward Chansky, Greenberg Traurig, (Las Vegas, NV)
Pamela Deese, Arent Fox, LLP (Washington, DC)

MARKETING TO CHILDREN: A VIEW FROM THE FTC’S STAFF
Mary J. Engle, Federal Trade Commission (Washington, DC)

NAD: A PRACTITIONER'S TOP TEN TIPS
Terri Seligman, Loeb & Loeb, LLP (New York, NY)

RECOGNIZING THE EVER GROWING ROLE OF THE NAD IN CLAIM SUBSTANTIATION AND ASCERTAINING THE IMPORTANCE OF SELF REGULATION TO YOUR INDUSTRY
Jennifer E. Fried, National Advertising Division (New York, NY)

PROACTIVELY DEVELOPING STRATEGIES FOR RESPONDING TO GOVERNMENT INVESTIGATIONS AND ENFORCEMENT
Barry J. Cutler, Baker & Hostetler, LLP (Washington, DC)
Lesley A. Fair, Federal Trade Commission (Washington, DC)



DOCUMENT TYPES: PRESENTATIONS AVAILABLE: 0