ACI Focus

Claim Substantiation

Wednesday, October 17, 2007

About

The benchmark for any successful advertising practice is a solid claim substantiation background. In the most seemingly straightforward ads, there can be several underlying claims that require substantiation. This publication is designed to clarify many of the issues that are still confusing to the seasoned advertising attorney. Beginning with a complete overview on the special nuances that render substantiation difficult, and then exploring substantive issues such as surveys, clinical studies, and testimonial endorsements, delegates will emerge with a thorough understanding of the topic.

Contents & Contributors

About

The benchmark for any successful advertising practice is a solid claim substantiation background. In the most seemingly straightforward ads, there can be several underlying claims that require substantiation. This publication is designed to clarify many of the issues that are still confusing to the seasoned advertising attorney. Beginning with a complete overview on the special nuances that render substantiation difficult, and then exploring substantive issues such as surveys, clinical studies, and testimonial endorsements, delegates will emerge with a thorough understanding of the topic.

Contents & Contributors

DESIGNING AND IMPLEMENTING STUDIES TO SUBSTANTIATE CLAIMS
Hal Poret, Guideline (New York, NY)

WORKING WITH EXPERTS TO PROVE CLINICAL STUDIES CLAIMS
Andrew Lustigman, The Lustigman Firm, P.C. (New York, NY)
Dr. Thomas J. Franz, M.D., PRACS Institute, Ltd. – Cetero Research (Fargo, ND)

EXPERT ENDORSEMENTS AND CONSUMER TESTIMONIALS
Richard Cleland, Federal Trade Commission (Washington, DC)

ENSURING FTC COMPLIANCE WHEN USING PRODUCT DEMONSTRATION TECHNIQUES
Jeffrey Greenbaum, Frankfurt Kurnit Klein & Selz, (New York, NY)

FIGHTING CLAIM SUBSTANTIATION BATTLES WITH REGULATORY BODIES AND IN LITIGATION
Ronald Rothstein, Winston & Strawn LLP (Chicago, IL)



DOCUMENT TYPES: PRESENTATIONS AVAILABLE: 0