Competitive Intelligence for Law Firms

Establishing Effective CI Processes and Strategies to Gain a Competitive Edge

Monday, April 07, 2008

About

Despite the many benefits to be gained from effective competitive intelligence, law firms have been slow to adopt and implement CI processes and procedures. According to a study by Cambridge, Mass., research and consulting firm Fuld & Co., 82% of law firm competitive intelligence programs are less than a year old.

In order to stay effective, your firm has to leverage CI to better understand and meet the needs of clients, help formulate long-term business development strategies and expand into new markets. Amidst increasing competition and consolidation, combined with cost reduction initiatives by corporate counsel, it is imperative that your firm establishes a process for mining and analyzing information to enhance business planning.

In response to market demand, ACI has developed the very first competitive intelligence conference developed exclusively for law firms. This publication from our Competitive Intelligence for Law Firms conference reaches far beyond CI 101 and delivers tried and tested case studies of CI implementation strategies, presented by the industry’s few, yet select group of recognized experts on the subject matter.

If you have been charged with formalizing a CI strategy for your firm, or you want to enhance your existing CI initiatives, you cannot afford to miss this unique educational and networking experience.

Contents & Contributors

About

Despite the many benefits to be gained from effective competitive intelligence, law firms have been slow to adopt and implement CI processes and procedures. According to a study by Cambridge, Mass., research and consulting firm Fuld & Co., 82% of law firm competitive intelligence programs are less than a year old.

In order to stay effective, your firm has to leverage CI to better understand and meet the needs of clients, help formulate long-term business development strategies and expand into new markets. Amidst increasing competition and consolidation, combined with cost reduction initiatives by corporate counsel, it is imperative that your firm establishes a process for mining and analyzing information to enhance business planning.

In response to market demand, ACI has developed the very first competitive intelligence conference developed exclusively for law firms. This publication from our Competitive Intelligence for Law Firms conference reaches far beyond CI 101 and delivers tried and tested case studies of CI implementation strategies, presented by the industry’s few, yet select group of recognized experts on the subject matter.

If you have been charged with formalizing a CI strategy for your firm, or you want to enhance your existing CI initiatives, you cannot afford to miss this unique educational and networking experience.

Contents & Contributors

Structuring an Effective CI Framework
Shannon Kay Sankstone, Quarles & Brady

Optimizing the Use of Staff Engaged in the CI Function – Recruitment and Assignment Best Practices
Jennifer Alexander, Mckenna Long & Aldridge

Implementing CI in a Horizontal Team Structure
Mark Gediman, Best, Best & Krieger
Greg Lambert, King & Spalding

CI Ethics in Law Firms
Despina Kartson, Latham & Watkins The Ethical Considerations of Competitive Intelligence
Christopher Batio, Crowell & Moring

Using CI to Better Understand Your Clients, Your Targets and Your Firm
Alvidas Jasin, Thompson Hine

CI: Librarians Contribution to the Sales and Marketing Process
Linda Will, Dorsey & Whitney

Using (Competitive) Intelligence to Build Your Legal Business
Adam Stock, Allen Matkins Leck Gamble & Mallory

Competitive Intelligence Tools and Solutions: A Practical Perspective
Asaph Benun, Infinia Canada
Daniel Hampson, Goulston & Storrs

The A-Z of the CI Process
Mark Gediman, Best, Best & Krieger

An Introduction to Knowledge Management (KM) as a Framework for CI
Greg Lambert, King & Spalding



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