About
Despite the many benefits to be gained from effective competitive intelligence, law firms have been slow to adopt and implement CI processes and procedures. According to a study by Cambridge, Mass., research and consulting firm Fuld & Co., 82% of law firm competitive intelligence programs are less than a year old.
In order to stay effective, your firm has to leverage CI to better understand and meet the needs of clients, help formulate long-term business development strategies and expand into new markets. Amidst increasing competition and consolidation, combined with cost reduction initiatives by corporate counsel, it is imperative that your firm establishes a process for mining and analyzing information to enhance business planning.
In response to market demand, ACI has developed the very first competitive intelligence conference developed exclusively for law firms. This publication from our Competitive Intelligence for Law Firms conference reaches far beyond CI 101 and delivers tried and tested case studies of CI implementation strategies, presented by the industry’s few, yet select group of recognized experts on the subject matter.
If you have been charged with formalizing a CI strategy for your firm, or you want to enhance your existing CI initiatives, you cannot afford to miss this unique educational and networking experience.
About
Despite the many benefits to be gained from effective competitive intelligence, law firms have been slow to adopt and implement CI processes and procedures. According to a study by Cambridge, Mass., research and consulting firm Fuld & Co., 82% of law firm competitive intelligence programs are less than a year old.
In order to stay effective, your firm has to leverage CI to better understand and meet the needs of clients, help formulate long-term business development strategies and expand into new markets. Amidst increasing competition and consolidation, combined with cost reduction initiatives by corporate counsel, it is imperative that your firm establishes a process for mining and analyzing information to enhance business planning.
In response to market demand, ACI has developed the very first competitive intelligence conference developed exclusively for law firms. This publication from our Competitive Intelligence for Law Firms conference reaches far beyond CI 101 and delivers tried and tested case studies of CI implementation strategies, presented by the industry’s few, yet select group of recognized experts on the subject matter.
If you have been charged with formalizing a CI strategy for your firm, or you want to enhance your existing CI initiatives, you cannot afford to miss this unique educational and networking experience.
Contents & Contributors
Structuring an Effective CI Framework
Shannon Kay Sankstone, Quarles & Brady
Optimizing the Use of Staff Engaged in the CI Function – Recruitment and Assignment Best Practices
Jennifer Alexander, Mckenna Long & Aldridge
Implementing CI in a Horizontal Team Structure
Mark Gediman, Best, Best & Krieger
Greg Lambert, King & Spalding
CI Ethics in Law Firms
Despina Kartson, Latham & Watkins
The Ethical Considerations of Competitive Intelligence
Christopher Batio, Crowell & Moring
Using CI to Better Understand Your Clients, Your Targets and Your Firm
Alvidas Jasin, Thompson Hine
CI: Librarians Contribution to the Sales and Marketing Process
Linda Will, Dorsey & Whitney
Using (Competitive) Intelligence to Build Your Legal Business
Adam Stock, Allen Matkins Leck Gamble & Mallory
Competitive Intelligence Tools and Solutions: A Practical Perspective
Asaph Benun, Infinia Canada
Daniel Hampson, Goulston & Storrs
The A-Z of the CI Process
Mark Gediman, Best, Best & Krieger
An Introduction to Knowledge Management (KM) as a Framework for CI
Greg Lambert, King & Spalding