Drug and Device Forum on

Defending Consumer Fraud Economic Injury Claims

Advanced Strategies for Defeating State Consumer Protection Act Claims, Defending Against Government-Initiated Consumer Fraud Litigation, and Minimizing Future Litigation Risk

Tuesday, September 23, 2008

About

“No Injury” Consumer Fraud Claims Brought As Class Actions Against Drug and Device Manufacturers Have Never Been More Prevalent

A faculty of drug and device litigators will provide you with the special skills needed to defend against these novel and complex claims in today’s unrelenting litigious environment. Attorneys speaking at this conference have been involved in medical monitoring claims, consumer fraud litigation by state Attorneys General, civil fraud claims by putative consumer and insurer classes filed under state consumer fraud statutes and RICO, and the defense of other laws and theories concerning Prozac® , Stadol NS, PPA, Baycol, Vioxx, Fen-Phen, Neurontin, OxyContin, OTC medications, implantable drug delivery systems, ventilators, surgical closure devices, surgical instruments and equipment, orthopedic fixation devices, intrauterine contraceptive device (IUD), weight-loss medications, antidepressants, hormone replacement therapy, cough and cold medicines, surgical equipment and instruments, medical device implants, cholesterol medication and many others.

Cost reimbursement litigation, monetary restitution, consumer fraud – all aliases for what drug and device counsel have come to know as the troublesome “no injury” case. The number of these cases currently being brought against drug and device manufacturers is staggering and the threat can come from state attorneys general and/or plaintiff’s attorneys who quickly follow suit. Alleging no personal injury per se, but rather some sort of economic harm caused by alleged fraudulent or deceptive practices, these cases present unique challenges for drug and device companies to overcome.

Negative post-approval study results or other “incidents” that take place while the product is on the market, exposure to negative publicity, multi-jurisdictional class complications, and the threat of simultaneous or follow-on government investigation only serve to complicate the "no injury" case. Moreover, defense counsel are forced to defend these claims at a time when it is still unsettled how the courts will receive the assertion of the learned intermediary doctrine in the context of drug and device consumer fraud claims and what the true impact of recent and expected decisions on federal preemption will be on the viability of consumer fraud claims.

In this unsettled, high-risk and high-stakes environment, drug and device litigators must have an in-depth and complete understanding of the developments affecting consumer fraud claims in the industry today. ACI’s Drug and Device Forum on Defending Consumer Fraud Economic Injury Claims publication will provide you with the latest information on how to successfully tackle the “no injury” case delivered by your colleagues who are on the forefront of the current consumer fraud landscape. Learn what warning signs you should be on the lookout for and what you can do to minimize collateral damage to your company, without conceding to a claim that could be worth millions to your company in restitution, reimbursement or medical monitoring expenses.

Contents & Contributors

About

“No Injury” Consumer Fraud Claims Brought As Class Actions Against Drug and Device Manufacturers Have Never Been More Prevalent

A faculty of drug and device litigators will provide you with the special skills needed to defend against these novel and complex claims in today’s unrelenting litigious environment. Attorneys speaking at this conference have been involved in medical monitoring claims, consumer fraud litigation by state Attorneys General, civil fraud claims by putative consumer and insurer classes filed under state consumer fraud statutes and RICO, and the defense of other laws and theories concerning Prozac® , Stadol NS, PPA, Baycol, Vioxx, Fen-Phen, Neurontin, OxyContin, OTC medications, implantable drug delivery systems, ventilators, surgical closure devices, surgical instruments and equipment, orthopedic fixation devices, intrauterine contraceptive device (IUD), weight-loss medications, antidepressants, hormone replacement therapy, cough and cold medicines, surgical equipment and instruments, medical device implants, cholesterol medication and many others.

Cost reimbursement litigation, monetary restitution, consumer fraud – all aliases for what drug and device counsel have come to know as the troublesome “no injury” case. The number of these cases currently being brought against drug and device manufacturers is staggering and the threat can come from state attorneys general and/or plaintiff’s attorneys who quickly follow suit. Alleging no personal injury per se, but rather some sort of economic harm caused by alleged fraudulent or deceptive practices, these cases present unique challenges for drug and device companies to overcome.

Negative post-approval study results or other “incidents” that take place while the product is on the market, exposure to negative publicity, multi-jurisdictional class complications, and the threat of simultaneous or follow-on government investigation only serve to complicate the "no injury" case. Moreover, defense counsel are forced to defend these claims at a time when it is still unsettled how the courts will receive the assertion of the learned intermediary doctrine in the context of drug and device consumer fraud claims and what the true impact of recent and expected decisions on federal preemption will be on the viability of consumer fraud claims.

In this unsettled, high-risk and high-stakes environment, drug and device litigators must have an in-depth and complete understanding of the developments affecting consumer fraud claims in the industry today. ACI’s Drug and Device Forum on Defending Consumer Fraud Economic Injury Claims publication will provide you with the latest information on how to successfully tackle the “no injury” case delivered by your colleagues who are on the forefront of the current consumer fraud landscape. Learn what warning signs you should be on the lookout for and what you can do to minimize collateral damage to your company, without conceding to a claim that could be worth millions to your company in restitution, reimbursement or medical monitoring expenses.

Contents & Contributors

ANALYZING THE PROVISIONS OF AND DIFFERENCES BETWEEN STATE CONSUMER PROTECTION STATUES TO DEVELOP AN AGGRESSIVE DEFENSE STRATEGY
James P. Muehlberger, Shook, Hardy & Bacon L.L.P. (Kansas City, MO)

CLASS ACTIONS AND ARBITRATIONS LITIGATION HOTBEDS & SOME ENFORCEMENT TRENDS
J. Gordon Cooney, Jr., Morgan, Lewis & Bockius LLP (Philadelphia, PA)

PREEMPTION AND LEARNED INTERMEDIARY DEFENSES
Dwight J. Davis, King & Spalding (Atlanta, GA)

REFUTING EMERGING THEORIES OF CONSUMER FRAUD IN PRESCRIPTION DRUGS AND MEDICAL DEVICES
Debra S. Dunne, Stradley Ronon Steven s& Young, LLP (Philadelphia, PA)

IDENTIFYING THE “CONSUMER” IN “NO INJURY” CONSUMER FRAUD CLAIMS
Christopher C. Palermo, Kelley Drye & Warren LLP (New York, NY)

THE “CONSUMER” IN CONSUMER FRAUD LITIGATION
Thomas P. Hanrahan, Sidley Austin LLP (Los Angeles, CA)

AN INTRODUCTION TO MEDICAL MONITORING
Amy Payne, Jones Day (Dallas, TX)

MEDICAL MONITORING CLASS ACTIONS: FROM FEN-PHEN TO VIOXX – EXAMINING THE DECLINING VIABILITY OF PHARMACEUTICAL AND MEDICAL DEVICE MEDICAL MONITORING CLASS ACTIONS
Debra M. Perry, McCarter & English, LLP (Newark, NJ)

EVALUATING THE INTERSECTION OF REGULATORY OVERSIGHT AND CONSUMER FRAUD LITIGATION: INCORPORATING RECENT CHANGES TO FDA REGULATIONS AND INCREASED GOVERNMENT INTEREST INTO YOUR DEFENSE STRATEGY
Linda A. Willett, Sedgwick Detert Moran & Arnold LLP (New York, NY)
José A. Isasi, II, Greenberg Traurig, LLP (Chicago, IL)

THE EFFECT OF RECENT PREEMPTION DECISIONS ON THE DEFENSE OF CONSUMER FRAUD CLAIMS IN DRUG AND DEVICE LITIGATION
Jennifer Cairns, McGuire Woods LLP (Richmond, VA)
Patricia E. Lowry, Squire, Sanders & Dempsey L.L.P. (West Palm Beach, FL)
Julie Coletti, Bayer Corporation (Pittsburgh, PA)

MARY SHELLEY WOULD BE PROUD: CONSUMER FRAUD AND THE NEW FRANKENSTEIN’S MONSTER
Gavin J. Rooney, Lowenstein Sandler PC (Roseland, NJ)
George G. Gordon, Dechert LLP (Princeton, NJ)