About
Finally…some precedent to apply when reviewing text message sweepstakes practices and online contest submissions. With the Georgia text message ruling and the ongoing Subway v. Quizno’s dispute, courts are taking existing laws and amending or expanding them to apply to new technology.
This new publication from the American Conference Institute’s Focus on Sweepstakes, Contests, & Promotions examines all of the promotional practices your company engages in and apply them to new laws and regulations in this area. Included is a top-level faculty who are experienced in all areas of promotion will explain what their marketing and legal teams do to avoid lawsuits and regulatory scrutiny.
Contents & Contributors
ACI’S SWEEPSTAKES, CONTESTS, & PROMOTIONS FACT PATTERN
Andra Dallas, Conference Producer, ACI
WIRELESS PROMOTIONS: FUTURE VS. FANTASY
Bill Carmody, Alter Seekers (Port Washington, NY)
ENSURING MOBILE MARKETING PRACTICES ARE COMPLIANT
Linda Goldstein, Manatt, Phelps & Phillips LLP (New York, NY)
DO’S & DON’T’S: RUNNING A USER GENERATED CONTENT
SKILLS CONTEST
Joseph Lewczak, Davis & Gilbert LLP (New York, NY)
MEETING STATUTORY REQUIREMENTS FOR ALL 50 STATES (AND BEYOND)
Melissa Landau Steinman, Venable LLP (Washington, DC)
Shelley Samel, Gowlings (Toronto, Canada)
Gabriel H. Karp, ePrize (Pleasant Ridge, MI)
THE RULES OF THE GAME IN CANADA
Shelley Samel, Gowlings (Toronto, Canada)
LET’S FACE IT, KIDS ENTER SWEEPSTAKES – STAYING IN LINE WITH
INDUSTRY STANDARDS AND GUIDELINES FOR ATTRACTING YOUR
BEST CUSTOMERS
Barry Benjamin, Day Pitney LLP (New York, NY)
Angela Tiffin, CARU (New York, NY)
SAFEGUARDING THE COMPANY’S INTERESTS WHEN ENGAGING
IN JOINT SWEEPSTAKES AND CROSS PROMOTIONS
Brian Heidelberger, Winston & Strawn LLP (Chicgo, IL)
Kimberly King, Deere & Company (Moline, IL)
FEDERAL AND STATE PRIVACY REQUIREMENTS
Darren Bowie, Nokia, Inc. (White Plains, NY)
PROMOTIONAL PRACTICES TO ENSURE LEGAL COMPLIANCE WITH
PRIVACY REGULATIONS
Tracy Pulito, CIPP, Starwood Hotels & Resorts Worldwide, Inc. (White Plains, NY)
Publication Details