Focus on Sweepstakes, Contests, & Promotions

Monday, October 20, 2008

About

Finally…some precedent to apply when reviewing text message sweepstakes practices and online contest submissions. With the Georgia text message ruling and the ongoing Subway v. Quizno’s dispute, courts are taking existing laws and amending or expanding them to apply to new technology.

This new publication from the American Conference Institute’s Focus on Sweepstakes, Contests, & Promotions examines all of the promotional practices your company engages in and apply them to new laws and regulations in this area. Included is a top-level faculty who are experienced in all areas of promotion will explain what their marketing and legal teams do to avoid lawsuits and regulatory scrutiny.

Contents & Contributors

About

Finally…some precedent to apply when reviewing text message sweepstakes practices and online contest submissions. With the Georgia text message ruling and the ongoing Subway v. Quizno’s dispute, courts are taking existing laws and amending or expanding them to apply to new technology.

This new publication from the American Conference Institute’s Focus on Sweepstakes, Contests, & Promotions examines all of the promotional practices your company engages in and apply them to new laws and regulations in this area. Included is a top-level faculty who are experienced in all areas of promotion will explain what their marketing and legal teams do to avoid lawsuits and regulatory scrutiny.

Contents & Contributors

ACI’S SWEEPSTAKES, CONTESTS, & PROMOTIONS FACT PATTERN
Andra Dallas, Conference Producer, ACI

WIRELESS PROMOTIONS: FUTURE VS. FANTASY
Bill Carmody, Alter Seekers (Port Washington, NY)

ENSURING MOBILE MARKETING PRACTICES ARE COMPLIANT
Linda Goldstein, Manatt, Phelps & Phillips LLP (New York, NY)

DO’S & DON’T’S: RUNNING A USER GENERATED CONTENT SKILLS CONTEST
Joseph Lewczak, Davis & Gilbert LLP (New York, NY)

MEETING STATUTORY REQUIREMENTS FOR ALL 50 STATES (AND BEYOND)
Melissa Landau Steinman, Venable LLP (Washington, DC)
Shelley Samel, Gowlings (Toronto, Canada)
Gabriel H. Karp, ePrize (Pleasant Ridge, MI)

THE RULES OF THE GAME IN CANADA
Shelley Samel, Gowlings (Toronto, Canada)

LET’S FACE IT, KIDS ENTER SWEEPSTAKES – STAYING IN LINE WITH INDUSTRY STANDARDS AND GUIDELINES FOR ATTRACTING YOUR BEST CUSTOMERS
Barry Benjamin, Day Pitney LLP (New York, NY)
Angela Tiffin, CARU (New York, NY)

SAFEGUARDING THE COMPANY’S INTERESTS WHEN ENGAGING IN JOINT SWEEPSTAKES AND CROSS PROMOTIONS
Brian Heidelberger, Winston & Strawn LLP (Chicgo, IL)
Kimberly King, Deere & Company (Moline, IL)

FEDERAL AND STATE PRIVACY REQUIREMENTS
Darren Bowie, Nokia, Inc. (White Plains, NY)

PROMOTIONAL PRACTICES TO ENSURE LEGAL COMPLIANCE WITH PRIVACY REGULATIONS
Tracy Pulito, CIPP, Starwood Hotels & Resorts Worldwide, Inc. (White Plains, NY)



DOCUMENT TYPES: DOC PPT PDF PRESENTATIONS AVAILABLE: 28

8:00
Registration and Continental Breakfast
8:45
Chair's Opening Remarks and Introduction of Hypothetical Fact Pattern
Mr. Joseph J. Lewczak
Partner
Davis & Gilbert LLP
1 file
ACI’s Sweepstakes, Contests, & Promotions Fact Pattern
27.5 KB 2 pages Presentation
DOC - ACI’s Sweepstakes, Contests, & Promotions Fact Pattern
9:00
Ensuring Mobile Marketing Practices are in Compliance With Recent Caselaw and Regulations
Mr. Bill Carmody
President
Alter Seekers
2 files
Wireless Promotions: Future vs. Fantasy
7.7 MB 24 pages Presentation
PPT - Wireless Promotions: Future vs. Fantasy
Ensuring Mobile Marketing Practices are in Compliance With Recent Caselaw and Regulations
755 KB 20 pages Presentation
PDF - Ensuring Mobile Marketing Practices are in Compliance With Recent Caselaw and Regulations
Ms. Linda A. Goldstein
Partner & Chair‚ Advertising‚ Marketing & Media Division
Manatt‚ Phelps & Phillips‚ LLP
1 file
Ensuring Mobile Marketing Practices are Compliant
3.4 MB 70 pages Presentation
PPT - Ensuring Mobile Marketing Practices are Compliant
10:15
Coffee Break
10:30
Monitoring Online Contest Submissions and User Generated Content to Ensure Legal and Regulatory Compliance
Ms. June Casalmir
Counsel‚ Consumer & Marketing Practices
Sprint Nextel
1 file
Monitoring Online Contest Submissions and User Generated Content to Ensure Legal and Regulatory Compliance
14.9 MB 73 pages Presentation
PPT - Monitoring Online Contest Submissions and User Generated Content to Ensure Legal and Regulatory Compliance
Mr. Michael Sapherstein
Partner
Gowlings
Mr. Joseph J. Lewczak
Partner
Davis & Gilbert LLP
7 files
Corporate Counsel
819.7 KB 2 pages Presentation
PDF - Corporate Counsel
Going Global
31.6 KB 1 page Presentation
PDF - Going Global
LEGAL CHECK
24.1 KB 2 pages Presentation
PDF - LEGAL CHECK
Federal Trade Commission Proposes Principles Regarding Privacy in Online Behavioral Advertising
248.3 KB 5 pages Presentation
PDF - Federal Trade Commission Proposes Principles Regarding Privacy in Online Behavioral Advertising
PR Week
547.6 KB 1 page Presentation
PDF - PR Week
RIGHT SIDE OF THE LAW
27.4 KB 3 pages Presentation
PDF - RIGHT SIDE OF THE LAW
DO’s & DON’T’s: Running a User Generated Content Skills Contest
31.5 KB 1 page Presentation
DOC - DO’s & DON’T’s: Running a User Generated Content Skills Contest
11:45
Meeting Statutory Requirements for All 50 States (and Beyond)
Ms. Melissa L. Steinman
Partner
Venable LLP
1 file
Meeting Sweepstakes & Contest Law Requirements
151 KB 31 pages Presentation
DOC - Meeting Sweepstakes & Contest Law Requirements
Ms. Shelley Samel
Senior Director & Associate General Cousnel
Starwood Hotels & Resorts Worldwide‚ Inc.
1 file
THE RULES OF THE GAME IN CANADA
1.3 MB 20 pages Presentation
PPT - THE RULES OF THE GAME IN CANADA
Mr. Gabe Karp
Executive Vice President & General Counsel
ePrize‚ LLC
1 file
Meeting Statutory Requirements for All 50 States (and Beyond)
1.7 MB 13 pages Presentation
PPT - Meeting Statutory Requirements for All 50 States (and Beyond)
13:00
Networking Luncheon for Speakers & Delegates
14:00
Let's Face It‚ Kids Enter Sweepstakes - Staying in Line With Industry Standards and Guidelines for Attracting Your Best Customer
-Mr. Barry M. Benjamin
Partner
Kilpatrick Stockton LLP
2 files
Let’s Face It, Kids Enter Sweepstakes
259.5 KB 9 pages Presentation
DOC - Let’s Face It, Kids Enter Sweepstakes
Staying in Line with Industry Standards and Guidelines for Attracting Your Best Customers
314 KB 16 pages Presentation
PPT - Staying in Line with Industry Standards and Guidelines for Attracting Your Best Customers
Ms. Angela Tiffin
Staff Attorney
CARU
9 files
Let’s Face It, Kids Enter Sweepstakes
259.5 KB 9 pages Presentation
DOC - Let’s Face It, Kids Enter Sweepstakes
Staying in Line With Industry Standards and Guidelines for Attracting Your Best Customer
2 MB 23 pages Presentation
PPT - Staying in Line With Industry Standards and Guidelines for Attracting Your Best Customer
Juicy Fruit “Gotta Have Sweet, Gotta Have That” Sweepstakes
73.1 KB 11 pages Presentation
PDF - Juicy Fruit “Gotta Have Sweet, Gotta Have That” Sweepstakes
NESTLÉ USA “Get Wonk’d” Promotion
115.5 KB 3 pages Presentation
PDF - NESTLÉ USA “Get Wonk’d” Promotion
Kellogg’s Fruit Twistables
126 KB 3 pages Presentation
PDF - Kellogg’s Fruit Twistables
Kraft “Cheesiest Kids” Contest
129.3 KB 4 pages Presentation
PDF - Kraft “Cheesiest Kids” Contest
Skippy Peanut Butter “Enter to Win Ultimate Action Sports Prizes!” Sweepstakes
141.2 KB 5 pages Presentation
PDF - Skippy Peanut Butter “Enter to Win Ultimate Action Sports Prizes!” Sweepstakes
THE UPPER DECK COMPANY: Ultimate Football Dream Trip Sweepstakes
24.3 KB 4 pages Presentation
PDF - THE UPPER DECK COMPANY: Ultimate Football Dream Trip Sweepstakes
THE DANNON COMPANY INC.: Danimals Rock Out With Miley Instant Win Game
18.2 KB 2 pages Presentation
PDF - THE DANNON COMPANY INC.: Danimals Rock Out With Miley Instant Win Game
15:15
Refreshment Break
15:30
Safeguarding the Company's Interests When Engaging in Joint Sweepstakes and Cross Promotions
Mr. Brian Heidelberger
Partner and Chair, Advertising, Marketing, and Entertainment Law Group
Winston & Strawn LLP (Chicago, IL)
1 file
Safeguarding the Company's Interests When Engaging in Joint Sweepstakes and Cross Promotions
3.1 MB 38 pages Presentation
PPT - Safeguarding the Company's Interests When Engaging in Joint Sweepstakes and Cross Promotions
Ms. Kimberly King
Senior Attorney
Deere & Company
1 file
Safeguarding the Company's Interests When Engaging in Joint Sweepstakes and Cross Promotions
3.1 MB 38 pages Presentation
PPT - Safeguarding the Company's Interests When Engaging in Joint Sweepstakes and Cross Promotions
16:30
Reviewing Current and Existing Promotional Practices to Ensure Compliance With Federal and State Privacy Requirements
Mr. Darren Bowie
Chief Privacy Officer and Assistant General Counsel
AIG
1 file
Federal and State Privacy Requirements
239.5 KB 21 pages Presentation
PPT - Federal and State Privacy Requirements
Ms. Tracy Pulito
Vice President, Deputy Chief Privacy Officer
Starwood Hotels & Resorts Worldwide, Inc.
1 file
Promotional Practices to Ensure Legal Compliance with Privacy Regulations
7 MB 59 pages Presentation
PPT - Promotional Practices to Ensure Legal Compliance with Privacy Regulations
17:45
Conference Concludes