ACI's 3rd Annual

Advertisers' and Marketers' Regulatory Summit

Thursday, June 25, 2009

About

Protect Your Advertising Investments

Advertisers can spend millions of dollars creating new ads, new campaigns and/or utilizing new advertising platforms to promote their products. But these advertising and marketing investments can quickly be lost when an ad or campaign is deemed to violate existing laws, regulations or guidelines. When advertising is challenged by competitors or government regulators, a company looses not only its initial investment, but is also subject to fines and penalties that can cost millions not to mention the damage that is done to the brand.

Learn Directly From Government and Self-Regulatory Enforcers How to Prevent Violations and Remain Compliant While Promoting Your Products

The best way to know what activities regulators find problematic and how they interpret regulations and guidelines is to hear from the regulators themselves. The American Conference Institute’s 3rd Annual Advertisers’ and Marketers’ Regulatory Summit is devoted to providing the regulators’ perspectives on compliance with key advertising/marketing regulations and guidelines. Hear directly from the state and federal agencies and self-regulatory bodies that will be making determinations on whether or not your advertising efforts violate existing laws, regulations and guidelines. Our faculty of regulators will provide their insights into:

  • Emerging enforcement trends
  • Compliance with new endorsement and testimonial guidelines
  • Responsible green marketing
  • Mobile marketing compliance
  • Sweepstakes enforcement activities

With a new administration and new guidelines being issued, it is more important than ever to get up-to-the-minute information about what regulators want to see from advertisers. This unique opportunity will allow you to meet the regulators’ face-to-face and get their perspectives on how companies can prevent government scrutiny and enforcement actions.

 

Contents & Contributors

About

Protect Your Advertising Investments

Advertisers can spend millions of dollars creating new ads, new campaigns and/or utilizing new advertising platforms to promote their products. But these advertising and marketing investments can quickly be lost when an ad or campaign is deemed to violate existing laws, regulations or guidelines. When advertising is challenged by competitors or government regulators, a company looses not only its initial investment, but is also subject to fines and penalties that can cost millions not to mention the damage that is done to the brand.

Learn Directly From Government and Self-Regulatory Enforcers How to Prevent Violations and Remain Compliant While Promoting Your Products

The best way to know what activities regulators find problematic and how they interpret regulations and guidelines is to hear from the regulators themselves. The American Conference Institute’s 3rd Annual Advertisers’ and Marketers’ Regulatory Summit is devoted to providing the regulators’ perspectives on compliance with key advertising/marketing regulations and guidelines. Hear directly from the state and federal agencies and self-regulatory bodies that will be making determinations on whether or not your advertising efforts violate existing laws, regulations and guidelines. Our faculty of regulators will provide their insights into:

  • Emerging enforcement trends
  • Compliance with new endorsement and testimonial guidelines
  • Responsible green marketing
  • Mobile marketing compliance
  • Sweepstakes enforcement activities

With a new administration and new guidelines being issued, it is more important than ever to get up-to-the-minute information about what regulators want to see from advertisers. This unique opportunity will allow you to meet the regulators’ face-to-face and get their perspectives on how companies can prevent government scrutiny and enforcement actions.

 

Contents & Contributors

Complying With New Endorsement and Testimonial Guidelines
Lewis Rose, Partner, Kelley Drye & Warren LLP (Washington, DC)

Avoiding Government Scrutiny When Marketing to Wireless Devices
Scott D. Delacourt, Partner, Wiley Rein LLP (Washington, DC)

Direct Marketing Enforcement – Emails, Mailings, and Telemarketing
Lisa R. Harris-Eglin, Deputy Executive Director and General Counsel, New York State Consumer Protection Board (Albany, NY)
Michael Tankersley, Senior Staff Attorney, Division of Marketing Practices, Federal Trade Commission (Washington, DC)

Meeting Regulatory Standards for Advertising to Children
Christina Poturica-O’Neill, Legal Associate, Senior Advertising Review Specialist, Children’s Advertising Review Unit (New York, NY)
Monica Howard, Senior Managing Counsel, Coca-Cola (Atlanta, GA)

Responsible Green Marketing – Engaging in Green Advertising While the Industry Awaits Changes to the Green Guides
Albert Shelden, Deputy Attorney General, Office of the Attorney General, State of California (San Diego, CA)

Complying With State Laws on Sweepstakes, Contests and Promotions
Nilesh (Neal) Patel, Counsel, Frost Brown Todd LLC (Cincinnati, OH)

Determining What Constitutes Sufficient Claim Substantiation According to Regulators’ Standards
Kat Dunnigan, Staff Attorney, National Advertising Division (New York, NY)
Christopher Hagenbush, Partner, Patton Boggs LLP (Washington, DC)

Ensuring Regulatory Compliance While Administering Behavioral Marketing Programs
Justin B. Weiss, Associate Counsel, Network Advertising Initiative (Kennebunk, ME)
Lydia Parnes, Partner, Wilson Sonsini Goodrich & Rosati (Washington, DC)
Former Director of the Bureau of Consumer Protection, FTC

Preventing Liability Under Consumer Protection Laws
Lisa R. Harris-Eglin, Deputy Executive Director and General Counsel, New York State Consumer Protection Board (Albany, NY)



DOCUMENT TYPES: PRESENTATIONS AVAILABLE: 0