American Conference Institute’s 3rd Annual Forum on

Sweepstakes Contests and Promotions

Practical strategies for maintaining legal and regulatory compliance for all your promotional practices

Tuesday, October 27, 2009

About

Gain firsthand insights from industry experts on how to minimize legal risk and IP exposure while structuring legally compliant promotional activity

This conference will arm you with the necessary skills for applying the correct legal analysis to any promotional activity your marketing or legal team encounters. Designed to help you achieve an even greater level of mastery in the specific area you spend most of your time on, this event is the one conference you can attend to obtain the exact information you need while only spending one day out of the office.

Network with and learn from an expert faculty of senior-level counsel experienced in overseeing promotional activities in various industries

As legal counsel and promotions practitioners anxiously await a final resolution by the courts on whether or not text messaging rates qualify as consideration and companies struggle to structure promotions on user generated content websites that do not trigger IP law violations, now is the time to re-think your current promotions practices.

Revisit and benchmark your current promotional practices against current industry standards and regulatory guidance

Back in its third installment, American Conference Institute’s Focus on Sweepstakes, Contests & Promotions, provides you with the opportunity to re-evaluate and re-tool your company’s promotional practices, while updating your procedures based on developing caselaw and new statutory requirements at both the state and federal level. Discuss with your peers how to resolve your most pressing legal issues while also learning how to minimize exposure to private litigation and government enforcement.

Learn directly from government regulators on how to structure promotions that will avoid regulatory scrutiny

This year’s installment will feature a special roundtable discussion including representatives from the Federal Trade Commission, Florida Department of Agriculture and Consumer Services and the Office of the Attorney General of Texas, who will share with you what their current enforcement priorities are in the advertising sector, what type of promotional activity triggers government interest and the precautions you can take in your everyday practice to avoid regulatory scrutiny.

 

Contents & Contributors

About

Gain firsthand insights from industry experts on how to minimize legal risk and IP exposure while structuring legally compliant promotional activity

This conference will arm you with the necessary skills for applying the correct legal analysis to any promotional activity your marketing or legal team encounters. Designed to help you achieve an even greater level of mastery in the specific area you spend most of your time on, this event is the one conference you can attend to obtain the exact information you need while only spending one day out of the office.

Network with and learn from an expert faculty of senior-level counsel experienced in overseeing promotional activities in various industries

As legal counsel and promotions practitioners anxiously await a final resolution by the courts on whether or not text messaging rates qualify as consideration and companies struggle to structure promotions on user generated content websites that do not trigger IP law violations, now is the time to re-think your current promotions practices.

Revisit and benchmark your current promotional practices against current industry standards and regulatory guidance

Back in its third installment, American Conference Institute’s Focus on Sweepstakes, Contests & Promotions, provides you with the opportunity to re-evaluate and re-tool your company’s promotional practices, while updating your procedures based on developing caselaw and new statutory requirements at both the state and federal level. Discuss with your peers how to resolve your most pressing legal issues while also learning how to minimize exposure to private litigation and government enforcement.

Learn directly from government regulators on how to structure promotions that will avoid regulatory scrutiny

This year’s installment will feature a special roundtable discussion including representatives from the Federal Trade Commission, Florida Department of Agriculture and Consumer Services and the Office of the Attorney General of Texas, who will share with you what their current enforcement priorities are in the advertising sector, what type of promotional activity triggers government interest and the precautions you can take in your everyday practice to avoid regulatory scrutiny.

 

Contents & Contributors

“Standard (and Premium) Text Messaging Rates Apply”: Avoiding Gambling Violations and Conducting a Consideration Analysis When Utilizing Text Messaging as a Method of Entry
Gabriel H. Karp, EVP, General Counsel, ePrize (Pleasant Ridge, MI)
Darren A. Bowie, Legal Director, North America, Nokia Inc. (White Plains, NY)

Reducing IP Liabilities and Legal Risks of Conducting Promotional Activity on User Generated Content Sites and Utilizing Viral Promotions
Kenneth Florin, Partner, Chair of Emerging Media Group, Co-Chair, Advanced Media & Technology Department
Loeb & Loeb LLP (New York, NY)
Bruce Strothers, Marketing Counsel, Coca-Cola North America, The Coca-Cola Company (Atlanta, GA)
Michael L. Grazio, Vice President & Worldwide Marketing Counsel, MasterCard Worldwide (Purchase, NY)
Moderator: David Cohen, Vice President, Legal, ABC (Burbank, CA)

Minimizing Downstream Liability and Risk by Ensuring Legal and Regulatory Compliance with Varying Federal and State Laws and International Regulations
Joseph J. Lewczak, Partner, Davis & Gilbert LLP (New York, NY)
Mark S. Seidenfeld, Counsel, Scholastic Inc. (New York, NY)
Michael B. Sapherstein, V.P., Deputy General Counsel, Marvel Entertainment, Inc. Global Digital Media Group (New York, NY)

Structuring a Regulatory Process for Conducting Kid-Friendly Sweepstakes
Thomas M. Federico, Counsel, Marketing & Promotions, Turner Entertainment Group, Inc. Animation, Young Adults & Kids Media (Atlanta, GA)

Government Insights on How to Properly Structure, Oversee, and Administer Sweepstakes, Contests and Promotions
Leonard Gordon, Regional Director, Northeast Region, Federal Trade Commission (New York, NY)
Mary T. Henderson, Deputy Division Chief, Consumer Protection & Public, Health Division, Office of the Attorney General of Texas (Austin, TX)
Miriam S. Wilkinson, Assistant Director, Division of Consumer Services, Florida Department of Agriculture and Consumer Services (Tallahassee, Florida)



DOCUMENT TYPES: PDF DOC PPT PPTX PRESENTATIONS AVAILABLE: 12

8:00
Registration Desk Opens and Continental Breakfast Served
8:45
Chair's Opening Remarks
Mr. Gabriel H. Karp
Executive Vice President‚ General Counsel
ePrize
9:00
"Standard (and Premium) Text Messaging Rates Apply": Avoiding Gambling Violations and Conducting a Consideration Analysis When Utilizing Text Messaging as a Method of Entry
Ms. Linda Goldstein
Partner
Manatt‚ Phelps & Phillips LLP
Mr. Gabriel H. Karp
Executive Vice President‚ General Counsel
ePrize
2 files
DEVELOPING BULLETPROOF CONTESTS AND SWEEPSTAKES
117 KB 19 pages Presentation
DOC - DEVELOPING BULLETPROOF CONTESTS AND SWEEPSTAKES
The Practical “Stuff” Lawyers Need to Know for Mobile Marketing Campaigns
4.6 MB 14 pages Presentation
PPT - The Practical “Stuff” Lawyers Need to Know for Mobile Marketing Campaigns
Mr. Darren A. Bowie
Legal Director‚ North America
Nokia Inc.
1 file
American Conference Institute Third Annual Forum on Sweepstakes, Contests, and Promotions New York City – October 27, 2009 Complying with Mobile Marketing Regulations
63.1 KB 21 pages Presentation
PDF - American Conference Institute Third Annual Forum on Sweepstakes, Contests, and Promotions New York City – October 27, 2009Complying with Mobile Marketing Regulations
10:30
Morning Coffee Break
10:45
Reducing IP Liabilities and Legal Risks of Conducting Promotional Activity on User Generated Content Sites and Utilizing Viral Promotions
Mr. Kenneth Florin
Partner‚ Chair of Emerging Media Group‚ Co-Chair Advanced Media & Technology Department
Loeb & Loeb LLP (New York, NY)
2 files
SWEEPSTAKES, CONTESTS & PROMOTIONS
150.5 KB 12 pages Presentation
PPT - SWEEPSTAKES, CONTESTS & PROMOTIONS
Recent Court Decisions Clarifying the DMCA Safe Harbor
39 KB 10 pages White Paper
DOC -  Recent Court Decisions Clarifying the DMCA Safe Harbor
Mr. Bruce E.L.M. Strothers
Managing Counsel
The Coca-Cola Company
2 files
SWEEPSTAKES, CONTESTS & PROMOTIONS
150.5 KB 12 pages Presentation
PPT - SWEEPSTAKES, CONTESTS & PROMOTIONS
Fantana Wanted Contest OFFICIAL RULES
176 KB 15 pages White Paper
PDF - Fantana Wanted Contest OFFICIAL RULES
Mr. Michael L. Grazio
Managing Counsel, Privacy and Data Protection
MasterCard Worldwide
2 files
SWEEPSTAKES, CONTESTS & PROMOTIONS
150.5 KB 12 pages Presentation
PPT - SWEEPSTAKES, CONTESTS & PROMOTIONS
Write A Priceless® Ad Contest
36 KB 5 pages Presentation
DOC - Write A Priceless® Ad Contest
Mr. David L. Cohen
Senior Litigation Counsel‚ Legal & Intellectual Property
Nokia
1 file
SWEEPSTAKES, CONTESTS & PROMOTIONS
150.5 KB 12 pages Presentation
PPT - SWEEPSTAKES, CONTESTS & PROMOTIONS
12:15
Networking Lunch
13:30
Minimizing Downstream Liability and Risk by Ensuring Legal and Regulatory Compliance with Varying Federal and State Laws and International Regulations
Mr. Joseph J. Lewczak
Partner
Davis & Gilbert LLP
1 file
MINIMIZING DOWNSTREAM LIABILITY AND RISK BY ENSURING LEGAL AND REGULATORY COMPLIANCE WITH VARYING FEDERAL AND STATE LAWS AND INTERNATIONAL REGULATIONS
1.6 MB 36 pages Presentation
PPT - MINIMIZING DOWNSTREAM LIABILITY AND RISK BY ENSURING LEGAL AND REGULATORY COMPLIANCE WITH VARYING FEDERAL AND STATE LAWS AND INTERNATIONAL REGULATIONS
Mr. Mark S. Seidenfeld
Counsel
Scholastic Inc.
1 file
MINIMIZING DOWNSTREAM LIABILITY AND RISK BY ENSURING LEGAL AND REGULATORY COMPLIANCE WITH VARYING FEDERAL AND STATE LAWS AND INTERNATIONAL REGULATIONS
1.6 MB 36 pages Presentation
PPT - MINIMIZING DOWNSTREAM LIABILITY AND RISK BY ENSURING LEGAL AND REGULATORY COMPLIANCE WITH VARYING FEDERAL AND STATE LAWS AND INTERNATIONAL REGULATIONS
Mr. Michael B. Sapherstein
Assistant Chief Counsel
Marvel Entertainment LLC, Global Digital Media Group
1 file
MINIMIZING DOWNSTREAM LIABILITY AND RISK BY ENSURING LEGAL AND REGULATORY COMPLIANCE WITH VARYING FEDERAL AND STATE LAWS AND INTERNATIONAL REGULATIONS
1.6 MB 36 pages Presentation
PPT - MINIMIZING DOWNSTREAM LIABILITY AND RISK BY ENSURING LEGAL AND REGULATORY COMPLIANCE WITH VARYING FEDERAL AND STATE LAWS AND INTERNATIONAL REGULATIONS
14:30
Afternoon Coffee Break
14:45
Structuring a Regulatory Process for Conducting Kid-Friendly Sweepstakes
Ms. Katie Berwitt
Staff Afforney
Children's Advertising Review Unit
1 file
Structuring a Regulatory Process for Conducting Kid Friendly Sweepstakes
8.2 MB 35 pages Presentation
PPT - Structuring a Regulatory Process for Conducting Kid Friendly Sweepstakes
Mr. Thomas M. Federico
Counsel‚ Marketing & Promotions
Turner Entertainment Group‚ Inc.‚ Animation‚ Young Adults & Kids Media
1 file
Structuring a Regulatory Process for Conducting Kid Friendly Sweepstakes
8.2 MB 35 pages Presentation
PPT - Structuring a Regulatory Process for Conducting Kid Friendly Sweepstakes
Ms. Lisa Manhart
Executive Vice President
Ventura Associates‚ Inc.
1 file
Structuring a Regulatory Process for Conducting Kid Friendly Sweepstakes
8.2 MB 35 pages Presentation
PPT - Structuring a Regulatory Process for Conducting Kid Friendly Sweepstakes
16:00
Government Insights on How to Properly Structure‚ Oversee‚ and Administer Sweepstakes‚ Contests and Promotions
`Leonard L. Gordon
Director, Northeast Region
Federal Trade Commission (New York, NY)
1 file
Government Insights on How to Properly Structure, Oversee, and Administer Sweepstakes, Contests and Promotions
624 KB 15 pages Presentation
PPT - Government Insights on How to Properly Structure, Oversee, and Administer Sweepstakes, Contests and Promotions
Ms. Mary T. Henderson
Deputy Division Chief‚ Consumer Protection & Public Health Division
Office of the Attorney General of Texas
1 file
TOP 10 ISSUES THAT GET OUR ATTENTION IN SWEEPSTAKES & CONTEST GIFT GIVEAWAYS
699 KB 14 pages Presentation
PPT - TOP 10 ISSUES THAT GET OUR ATTENTION IN SWEEPSTAKES & CONTEST GIFT GIVEAWAYS
Ms. Miriam S. Wilkinson
Assistant Director‚ Division of Consumer Services
Florida Department of Agriculture and Consumer Services
1 file
Gambling and Game Promotion Defined
1.2 MB 17 pages Presentation
PPTX - Gambling and Game Promotion Defined
17:00
Conference Concludes