American Conference Institute's 3rd Annual Summit on

Digital Advertising Compliance: Sweepstakes, Promotions & Social Media

Practical tools for maintaining legal and regulatory compliance for all your social media and promotional practices

Tuesday, September 09 to Wednesday, September 10, 2014
DoubleTree Suites by Hilton Times Square, New York, NY

"Social media advertising revenues will grow from $2.1 billion in 2010 to $8.3 billion in 2015, representing a compound annual growth rate of 31.6 percent."

According to the Pew Research Center, 73% of adults are active on social media, with 42% of adults using multiple social media platforms.

Are you maximizing your company’s digital advertising use?

In an age where social media advertising is at an uptick, companies are developing more unique methods to market their products in innovative and creative ways. In turn, they are rewarded with high brand loyalty and consumer satisfaction, but are then faced with increasing federal scrutiny from various agencies, including the FTC, for their advertising practices on Facebook, Twitter, Instagram, Pinterest, and other forms of social media. The American Conference Institute’s third annual summit on Digital Advertising Compliance: Social Media, Sweepstakes & Promotions, taking place in New York City from September 8-10, 2014, will provide an exclusive opportunity to hear from industry insiders on successfully implementing various forms of social media platforms as an integral part of their digital advertising strategy, while minimizing exposure to legal risks and bad publicity.

Gain insights from over 25 leading companies on the best practices and compliance strategies for your digital advertising policies.

As consumers’ use of social media evolves, find out how to comply with the FTC’s latest updates on social media use, including mobile privacy concerns, native advertisements, initiating hashtag campaigns, and advertising to children. Hear directly from the knowledgeable professionals who manage these concerns every day on how you can avoid regulatory scrutiny and noncompliance with newly issued guidelines.

Furthermore, as smartphone use becomes more prevalent than ever, even among children and minors, companies face greater challenges in their geolocation-based advertising practices, developing mobile apps, and other privacy concerns inherent with mobile devices. At this annual event, you will fi nd out out how the leading practitioners develop their strategies given these constraints in an ever-changing legal and technological landscape.

Get a head start on the conference and sharpen your tactics on developing an exciting sweepstakes or promotion.

ACI is also proud to present two interactive, half-day workshops designed to supplement your learning and maximize your networking. Back by popular demand, our pre-conference regulatory bootcamp — Workshop A: Devising a 50-State Game Plan: Practical Strategies for Developing a Nationally Compliant Sweepstakes, Promotion, or a Contest While Navigating Unique Bonding and Registration Requirements — will provide a comprehensive overview of the tools required by lawyers advising their clients on how to develop a sweepstakes, promotion, or a contest.

As an essential supplement to the Regulatory Bootcamp, Workshop B: “Many Will Enter, Few Will Win:” Developing Best Practices for Sweepstakes and Promotions Rule Drafting, will give participants a hands-on opportunity to writing sweepstakes rules.

Attend this comprehensive two-day event to get the most up to date guidance on developing compliant sweepstakes campaigns utilizing new media platforms. Both days of the program not applicable to your practice? No problem—register for a one-day pass! The event features separately bookable components to best fit your time, budget, and practice constraints.