5th Annual Summit on

Digital Advertising Compliance: Social Media, Sweepstakes & Promotions

Practical tools for maintaining legal and regulatory compliance for all your social media and promotional practices

Monday, October 17 to Tuesday, October 18, 2016
Park Lane Hotel, New York, NY

ACI is pleased to bring you its critically acclaimed event on Digital Advertising Compliance: Social Media, Sweepstakes & Promotions. Taking place in October in the heart of New York City, this leading program has been developed with industry insights and has been designed to help you obtain a greater understanding of the legal, regulatory, and business challenges impact your social media advertising, sweepstakes, and promotions.

Given that recent studies predict that social media advertising revenues will reach approximately $36 billion by 2017, there is no time to waste to develop practical strategies on how to successfully navigate this rapidly changing environment.

Here are the top 10 reasons why anyone involved in sweepstakes, promotions & social media must attend this year’s event:

  1. You will make connections and network with senior representatives from the most innovative brands in the nation and the top law firms and ad agencies representing them.

  2. Attendees benefit from more than six months of solid research. You will receive up-to-date guidance on the top legal, business, and regulatory developments impacting digital advertising.

  3. Navigate the murky social media waters by learning from the top brands on what you can and cannot do on social media.

  4. Receive practical guidance and develop hands-on strategies on how you can minimize the risk of PR crises and what you can do to manage a crisis when it occurs.

  5. Maintain the integrity of the sweepstakes, promotion, or contest by ensuring the rules are clearly drafted.

  6. Obtain ideas on innovative and creative options to develop brand loyalty while you adhere to the terms of use of the various social media platforms.

  7. Understand how video streaming apps and real-time streaming have transformed social media and mobile marketing.

  8. Identify your options when a competitor makes false or misleading claims about your brand in their advertisements.

  9. Explore how to comply with COPPA to launch kid-friendly promotions.

  10. Implement clear guidelines on social media policies in and outside of the workplace, including whether you can conduct background checks on potential hires on social media.

Don’t forget to sign up for the interactive workshop which will help you develop a sweepstakes or promotion on your favorite social media platform:

  • “Many Will Enter, Few Will Win:” Developing Best Practices for Sweepstakes and Promotions Rule Drafting

Hear what attendees have said about the Digital Advertising Compliance conference in previous years:

  • “Very interesting, learned about new services I was not aware of, interesting to hear opinions from other large company attorneys.”

  • “As a first-time attendee, I found the conference informative and very engaging. I enjoyed the interactive component in the workshops and also appreciated that panelists welcomed questions/comments from the audience.”

  • “Thank you for a well thought out presentation.”

  • “Great learning experience. Thank you.”

A complete agenda and faculty list is on the way shortly but don’t forget to reserve your spot now for this year’s top legal social media conference. Download the 2015 agenda here.

For information on sponsoring or exhibiting at this event, please contact Vernon Bratton at V.Bratton@americanconference.com.