Digital Advertising Compliance: Sweepstakes, Social Media and Promotions

According to Brandwatch, each day, there are 3.2 billion interactions on Facebook, 500 million tweets posted, and 5 million images uploaded to Instagram.

Are you maximizing your company’s digital advertising use?

Facebook, Twitter, Instagram and Vine are all the rage in online media as billions of people worldwide take to these platforms to connect with friends and brands. Today’s marketers look to social media technologies as innovative and cost-effective ways to reach their targeted audiences while also achieving branding and marketing communication goals. However, these rapidly evolving technologies continue to present legal challenges for promotional lawyers. By attending American Conference Institute’s (ACI) 2nd Annual Summit on Digital Advertising Compliance: Sweepstakes, Promotions & Social Media, September 9 -11, 2013, you will have the opportunity to hear from leading executives who have successfully kept up with these changes to implement successful social media promotions.

FTC Chairwoman Ramirez Signifies a Focus on COPPA Enforcement

As smart phones become a more widely used method of interaction among children, there is an increasing concern for privacy protection. Congress and the FTC are tackling this concern in a very real and impactful way, and you must be prepared for forthcoming changes. Chairwoman Ramirez has stated that the FTC values the big stick it carries and wants to “emphasize the importance of enforcement.” Ensure that your social media promotions are COPPA compliant.

Ensure Your Company is Abiding by the .com Disclosures

Hear directly from advertising experts involved in the FTC’s roundtable discussions on mobile app disclosures. It is more critical than ever that your company’s disclosures are clear and conspicuous on all devices and platforms that consumers may use to view the ad. Learn how to follow the updated guidelines, given the spatial and technological limitations of various platforms and gadgets.

Pre-Conference Workshops Give You a Headstart on Conference Learning

ACI is proud to present two pre-conference workshops. Workshop A will provide attendees a 50-State Game Plan to navigate the unique bonding and registration requirements of different states, giving participants an opportunity to drill down into the complexities of federal and state sweepstakes laws.

Workshop B will provide an in-depth Rules Drafting session, giving the participants a hands-on approach to writing sweepstakes rules, directly from the attorneys responsible for writing this language.

Attend this comprehensive two day event to get the most up to date guidance on developing compliant sweepstakes campaigns utilizing new media platforms. Both days of the program not applicable to your practice? No problem – register for a one-day pass! This event features separately bookable components to best fit your time, budget, and practice constraints. Register now by calling 1-888-224-2480, faxing your registration form to 1-877-927-1563, or visiting us online at www.americanconference.com/digitaladvertising.

Join the ACI: Advertising Law group on LinkedIn for program updates.

Kind Regards,
Stacey B. Evans,
J.D. Senior Conference Director

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