Food and Beverage

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Date Mar 12 - 13, 2015
Location New York
Today, with competitors, government agencies, and the plaintiffs class action bar breathing down their necks, companies must tread very cautiously when advertising their products. The FTC has ramped up its enforcement efforts in digital and traditional media across the board, especially relating to health or green benefit claims as well as the proper use of disclaimers. Also, recent Supreme Court and Courts of Appeals decisions have greatly impacted the procedures and strategies pertaining to Lanham Act cases and class action litigation, not the least of which are obtaining injunctive relief or challenging class certification, respectively. Along with the foregoing venues, the NAD remains an effective forum for dispute resolution. ACI’s fourth advanced forum on Resolving and Litigating Advertising Disputes is designed to arm you and your team with the tools you need to minimize the risk of disputes at the outset, or to maximize success in bringing or defending against challenges to advertising claims.

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