What is it about?

• FDA guidance on using social media to promote products
• What can be learned from FDA’s warning letters to companies? What repercussions have been seen as a result of FDA’s finding issues with companies’ promotion of their products on social media?
• Best practices for engaging in product promotion on social media that minimize the risk of accusations of preapproval promotion or off label marketing?
• What lessons can be learned from celebrity endorsement letters?