Regulatory and Legal Considerations When Using Social Media to Promote Drugs and Medical Devices
What is it about?
- FDA guidance on using social media to promote products
- What can be learned from FDA’s warning letters to companies? What repercussions have been seen as a result of FDA’s finding issues with companies’ promotion of their products on social media?
- Best practices for engaging in product promotion on social media that minimize the risk of accusations of preapproval promotion or off label marketing?
- What lessons can be learned from celebrity endorsement letters?