Regulatory and Legal Considerations When Using Social Media to Promote Drugs and Medical Devices

March 7, 2017 12:00pm

What is it about?

  • FDA guidance on using social media to promote products
  • What can be learned from FDA’s warning letters to companies? What repercussions have been seen as a result of FDA’s finding issues with companies’ promotion of their products on social media?
  • Best practices for engaging in product promotion on social media that minimize the risk of accusations of preapproval promotion or off label marketing?
  • What lessons can be learned from celebrity endorsement letters?

Session Materials