Asta Nie

Group Trade Compliance Manager
Microsoft APAC Trade (Shanghai)

ASTA NIE is the Group Manager from Microsoft APAC Trade team.  She just joined Microsoft last month. Prior to Microsoft, Asta was the head of Customs & Trade compliance practice from Bayer China and coordinator to Bayer APAC. She was leading the Customs & trade compliance function within Bayer China & APAC organization by providing various Customs intelligence support including valuation, classification, country of origin, supply chain structure and perform compliance management to the daily import & export business.  Asta has over 15 years experiences in the field of Customs & trade compliance and has extensive knowledge in various duty-efficient operational structures to streamline company's supply chain processes and helps the company to optimize their customs, procurement and logistical functions to improve overall business performance.  Prior joining with Bayer, Asta was a senior consultant with E&Y China Customs & International Trade practice  and involved in numerous projects for multinational clients in China, advising clients on customs compliance risks and providing strategic and practical recommendations in managing customs functions, dispute resolution and potential financial exposures.