Interactive Case Study: Developing a Compliant and Successful Rx Pharmaceutical Advertising and Promotional Campaign

January 31, 2020 4:15pm

Mark Gaydos
VP & Head, NA General Med. & Established Products / US Ad-Promo

Dara Katcher Levy
Hyman, Phelps & McNamara, P.C.

Richard Lem
Associate Director, Regulatory Affairs – Advertising and Promotion
Bayer Healthcare

Denise Sánchez Palomo
Executive Director, Commercial Regulatory Affairs

Our final session will put theory into practice as our panelists work with the audience to develop an advertising and promotion plan for a fictional RX drug. The demonstration will offer a guided walkthrough from start to finish with the goal of creating a compliant advertising and promotional plan for the product of focus