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31/01/2020 31/01/2020 America/Toronto Executive Think Tank on Rx Drug Advertising and Promotion Executive Think Tank on Rx Drug Advertising and Promotion
January 31, 2020
DoubleTree by Hilton Metropolitan, New York, NY
Please visit https://www.americanconference.com/Rx-Drug-Advertising-Think-Tank/ for more information and updates. DoubleTree by Hilton Metropolitan, New York, NY true DD/MM/YYYY 1440 use-title -
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31/01/2020 31/01/2020 America/Toronto Executive Think Tank on Rx Drug Advertising and Promotion Executive Think Tank on Rx Drug Advertising and Promotion
January 31, 2020
DoubleTree by Hilton Metropolitan, New York, NY
Please visit https://www.americanconference.com/Rx-Drug-Advertising-Think-Tank/ for more information and updates. DoubleTree by Hilton Metropolitan, New York, NY true DD/MM/YYYY 1440 use-title -
Interactive Case Study: Developing a Compliant and Successful Rx Pharmaceutical Advertising and Promotional Campaign
Mark Gaydos
VP & Head, NA General Med. & Established Products / US Ad-Promo
Sanofi
Dara Katcher Levy
Director
Hyman, Phelps & McNamara, P.C.
Richard Lem
Associate Director, Regulatory Affairs – Advertising and Promotion
Bayer Healthcare
Denise Sánchez Palomo
Executive Director, Commercial Regulatory Affairs
Allergan
Our final session will put theory into practice as our panelists work with the audience to develop an advertising and promotion plan for a fictional RX drug. The demonstration will offer a guided walkthrough from start to finish with the goal of creating a compliant advertising and promotional plan for the product of focus