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31/01/2020 31/01/2020 America/Toronto Executive Think Tank on Rx Drug Advertising and Promotion Executive Think Tank on Rx Drug Advertising and Promotion
January 31, 2020
DoubleTree by Hilton Metropolitan, New York, NY
Please visit https://www.americanconference.com/Rx-Drug-Advertising-Think-Tank/ for more information and updates. DoubleTree by Hilton Metropolitan, New York, NY true DD/MM/YYYY 1440 use-title -
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31/01/2020 31/01/2020 America/Toronto Executive Think Tank on Rx Drug Advertising and Promotion Executive Think Tank on Rx Drug Advertising and Promotion
January 31, 2020
DoubleTree by Hilton Metropolitan, New York, NY
Please visit https://www.americanconference.com/Rx-Drug-Advertising-Think-Tank/ for more information and updates. DoubleTree by Hilton Metropolitan, New York, NY true DD/MM/YYYY 1440 use-title -
Stop. Collaborate and Listen! Inspiring Cross Functional Teamwork
Alison M. Tapia
Director, Digital/Multichannel Marketing
Allergan
- Devising strategies to incorporate successful collaboration between the legal, compliance and regulatory teams in the advertising and promotional process
- Proactively working in partnership with the FDA’s OPDP to achieve promotional compliance
- Designing an advertising amd promotion compliance program
- Avoiding corporate integrity agreements
- How does the manufacturer regain consumer trust in brand name products
- Examining additional calls for transparency regarding the television advertisement of Rx Drugs
- Will these efforts expand to other methods of promotion such as social media?
- Exploring the potential for states to develop regulations calling for the disclosure of WAC pricing in advertisements