Our unparalleled faculty will walk you through a deep-dive into the essentials of claims substantiation and in particular:

 
  • Successful strategies for modifying claims to maintain their integrity while remaining complaint
  • Tools to help you establish the right testing plans and designs for your claim
  • Skills to identify potential legal consequences of using current “trendy” claims
  • Tips for identifying common claims pitfalls and how to evade them
    Learn from and network with top professionals from:  
  • 3M Company
  • ABC
  • Allstar Products Group
  • The Coca-Cola Company
  • Children’s Advertising Review Unit
  • Colgate-Palmolive Company
  • Google
  • J. Walter Thompson
  • Jockey International, Inc.
  • Kia Motors
  • National Advertising Division
  • NBCUniversal
  • Newell Rubbermaid
  • Pernod Ricard USA
  • Pizza Hut LLC
  • Rodan + Fields
  • YouTube
  PLUS: Establish strategies to minimize risks when making claims on the web with advice from industry leaders at The Coca-Cola Company, Google, Kia Motors and YouTube when you add on our Web Woes Workshop.    

1000+ COMPANIES HAVE ATTENDED OUR PAST ADVERTISING EVENTS FROM THESE INDUSTRIES:

…AND HELD THESE POSITIONS:

 

Venue

The Park Lane Hotel

36 Central Park S, New York, NY 10019

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