Defending Your Claims: Lessons Learned from Recent Advertising Claims Class Actions
This session will examine recent decisions from class action cases focused on advertising claims substantiation in 2020. Speakers will discuss best practices for building a strong defense for the substantiation of a claim, including presenting the necessary evidence to support a claim, properly examining witnesses, and successful settlement strategies. They will also emphasize lessons learned from class action activity for companies to be aware of at the start of new ad campaigns.
- Interpreting recent decisions from class action cases focused on advertising claims in 2020 and building a strong defence
- Examining instances in which claims were adjudicated as misleading
- Analyzing the extent of damages for misleading claims
- Exploring trends in recent claims activity and identifying claims to avoid preventing future advertising claims litigation