Defending Your Claims: Lessons Learned from Recent Advertising Claims Class Actions

February 4, 2021 11:30am

Christopher Cole
Partner and Co-chair, Advertising and Product Risk Management Practice
Crowell & Moring (Washington, DC)

Megan Frient
Director & Assistant General Counsel, Global Litigation & Dispute Resolution
The Procter & Gamble Company (Cincinnati, OH)

This session will examine recent decisions from class action cases focused on advertising claims substantiation in 2020. Speakers will discuss best practices for building a strong defense for the substantiation of a claim, including presenting the necessary evidence to support a claim, properly examining witnesses, and successful settlement strategies. They will also emphasize lessons learned from class action activity for companies to be aware of at the start of new ad campaigns.

  • Interpreting recent decisions from class action cases focused on advertising claims in 2020 and building a strong defence
  • Examining instances in which claims were adjudicated as misleading
  • Analyzing the extent of damages for misleading claims
  • Exploring trends in recent claims activity and identifying claims to avoid preventing future advertising claims litigation