Focus on Social Media
Q&A Fireside Chat with FTC on Social Media and Influencer Marketing Guidance
In February 2020, the Federal Trade Commission announced it was launching a review of its Endorsement Guides. ACI is pleased to welcome Serena Viswanathan, Acting Associate Director in the FTC’s Bureau of Consumer Protection. Ms. Viswanathan will share insights on comments on the Guides received to date, anticipated revisions to recommendations for online testimonials and endorsements in advertising, and other enforcement issues surrounding influencer marketing.
***At the end this session, we will open the floor to questions. Please send questions in advance to Parvaneh at [email protected]