Focus on Social Media

Q&A Fireside Chat with FTC on Social Media and Influencer Marketing Guidance

February 3, 2021 11:15am

Serena Viswanathan
Acting Associate Director
Division of Advertising Practices, Bureau of Consumer Protection

Federal Trade Commission (Washington, DC)

Interviewer:

Phyllis Marcus
Partner
Hunton Andrews Kurth LLP (Washington, DC)

In February 2020, the Federal Trade Commission announced it was launching a review of its Endorsement Guides. ACI is pleased to welcome Serena Viswanathan, Acting Associate Director in the FTC’s Bureau of Consumer Protection. Ms. Viswanathan will share insights on comments on the Guides received to date, anticipated revisions to recommendations for online testimonials and endorsements in advertising, and other enforcement issues surrounding influencer marketing.

***At the end this session, we will open the floor to questions. Please send questions in advance to Parvaneh at [email protected]