Made in USA: Avoiding Unqualified Country of Origin Claims
John Graubert
Partner
Covington and Burling LLP (Washington, DC)
Stefano Liparoto
Senior Regulatory Manager, Regulatory & Scientific Affairs
Smoke & Grill RedArrow, a Kerry Company (Manitowoc, WI)
Todd Hartley
Senior Counsel, Advertising and Marketing
Bridgestone Americas, Inc. (Nashville, TN)
- Assessing how consumers interpret country of origin claims
- What the current standards are and anticipating changes to the requirements
- Discussing the limitations of the proposed Made in USA Rule on marketers and impacts of allowing FTC authority to seek civil penalties for violations
- Determining the impact of political influence on enforcement priorities
- Understanding manufacturer-retailer liability with materials coming from different countries and the impact of COVID-19
