Made in USA: Avoiding Unqualified Country of Origin Claims

February 4, 2021 10:15am

John Graubert
Covington and Burling LLP (Washington, DC)

Stefano Liparoto
Senior Regulatory Manager, Regulatory & Scientific Affairs
Smoke & Grill RedArrow, a Kerry Company (Manitowoc, WI)

Todd Hartley
Senior Counsel, Advertising and Marketing
Bridgestone Americas, Inc. (Nashville, TN)

  • Assessing how consumers interpret country of origin claims
    • What the current standards are and anticipating changes to the requirements
  • Discussing the limitations of the proposed Made in USA Rule on marketers and impacts of allowing FTC authority to seek civil penalties for violations
  • Determining the impact of political influence on enforcement priorities
  • Understanding manufacturer-retailer liability with materials coming from different countries and the impact of COVID-19