Matters of Taste: Exploring New Trends in Sensory Claims and Consumer Preferences

February 3, 2021 4:45pm

Barry Benjamin
Kilpatrick Townsend & Stockton (New York, NY)

Adam Ekonomon
Vice President and Deputy General Counsel, Marketing and Regulatory
The J.M. Smucker Company (Orrville, OH)

Devon Winkles
Senior Counsel, Legal, Regulatory & Compliance
Danone North America (Broomfield, CO)

  • Exploring new sensory claims and strategies for avoiding pitfalls
  • Proving that ‘my product tastes better than yours’ or ‘consumers prefer my vacuum over yours’ – basic rules and industry standards
  • Navigating sensory claims testing: sample size, methodology and other key criteria for taste tests
  • Understanding comparative advertising and mitigating the risks of performance claims
    • What is required to properly substantiate these types of claims?
    • Can it be based on public consumer data online?
    • What kinds of testing is adequate?
  • Case studies of recent competitor comparison claims and damages incurred