Case Study on Structure Function vs. Health Claims
POLLING: Promoting Wellness in the Age of COVID-19: Striking a Balance Between Opportunity and Responsibility
The unexpected arrival of a global pandemic has created confusion around claims substantiation as a plethora of companies scrambled to launch new wellness products or repackage old ones claiming some kind of health benefit. This panel will use the backdrop of COVID-19 as a case study to illustrate the dangerous and fine line between legitimate wellness promotion and making deceptive health claims.
Points of discussion will include:
- Understanding the impact of a pandemic on claims for disease prevention
- Avoiding making misleading and scientifically unsupported claims about products’ ability to treat or prevent coronavirus in response to consumer fears
- Substantiating claims under the gun: maximizing opportunities in a time of need while ensuring proper safeguards to avoid exploiting a crisis
- Following FDA guidance and regulations for products such as masks and hand sanitizers
- Immunity boosting and support: which claims are appropriate and which ones are not?
- Recent NAD/FTC cases relevant to dietary supplements and foods
- Avoiding the dangers of implied claims relative to health benefits
- Interpreting the necessary proofs for therapeutic grade claims: a critical assessment of claims made for essential oils, cosmetics and similar products
- Reviewing federal and state ramped-up enforcement efforts to ensure compliance and measuring the impact of unsubstantiated therapeutic claims in a pandemic
- Will we see more aggressive positions in advertising substantiation cases for health and wellness products?