Spotlight Interview and Q+A with CARU: A Deep Dive into Recent New Changes to Children’s Advertising Guidelines

February 2, 2022 4:30pm

Mamie Kresses
VP, Children’s Advertising Review Unit (CARU)
BBB National Programs

Following our last event, CARU issued newly revised advertising guidelines applicable to all child-directed advertising which will officially go into effect on January 1, 2022. Join us for an in-depth interview with CARU and hear firsthand what the new guidelines will entail and how they will be enforced. From new disclosure requirements for digital media ads, to directives against negative social stereotyping, to revised rules for in-app and ingame advertising and purchases – tune in for essential compliance tips for all varieties of future campaigns.