The Future of Claim Substantiation and Challenges around Emerging Technology

February 4, 2021 12:15pm

David Mallen
Partner & Co-Chair, Retail and Consumer Brands
Loeb & Loeb LLP (New York, NY)

Carl Szabo
Vice President and General Counsel
NetChoice (Washington, DC)

John Cooper
Director of Strategy, Veeva Claims
Veeva Systems (San Francisco, CA)

As various forms of technology continue to evolve more rapidly than the claim substantiation rules relevant to those technologies, many companies are left operating without a net. This session will explore issues surrounding technology’s outpacing of policy and the need to develop forward-thinking laws and regulations that keep advertising principles top-of-mind.

  • Exploring disputes around 5G and network coverage claims
  • Evaluating telecom claims about devices and computer technology
    • Battery life
  • Ensuring claim substantiation rules keep up with rapid changes in technology
  • Creating standards from a scientific and legal perspective
  • Leveraging new technologies to help companies get a better handle on claims life cycle management