The Year in Review: A Look Back on Key Legal Developments and Trends Impacting Advertising Claims Substantiation

February 3, 2021 10:35am

Kathryn Farrara
Associate General Counsel, NA – Marketing
Unilever

Gabe Martinez
Senior Director of Legal - Strategic Growth and Marketing
The Clorox Company

Terri Seligman
Partner
Frankfurt Kurnit Klein & Selz (New York, NY)

Our co-chairs will lead a discussion on the opportunities and challenges related to advertising claims substantiation in 2020, including major trends, cases and regulatory developments of the past year and what to expect for 2021.

Points of discussion will include:

  • Greatest Hits: Highlights of recent significant cases and actions taken by state AGs, FTC, private plaintiffs and NAD
  • Policy changes and federal regulations that have affected claims substantiation in 2020
  • Emerging industry trends and initiatives to watch in the claims substantiation sphere