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ACI’s 4th Annual Forum on Advertising Claims Substantiation took place February 3-4, 2021. Keu highlights included:

  • FTC’s Endorsement Guides and strategies for compliant influencer marketing and consumer social media reviews
  • New initiatives being implemented by NAD and CARU to promote truth in advertising claims, including Fast-Track SWIFT and Complex Track
  • The overarching impact of COVID-19 on claims substantiation across a variety of wellness products with a focus session on structure function vs. health claims
  • Understanding the intricacies of properly substantiating environmental claims from a domestic and international perspective
  • How to apply lessons learned from decisions in recent class action cases to arrive at best practices for strengthening your defense
  • Necessary proofs for making a country of origin claim and anticipated changes to the requirements

Conference Program
Take a look at the Agenda and Speakers

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