WholeFoods is a family-owned, women led full-service Media company serving the Natural Products industry since 1984. Our mission is to inform and educate. We publish a monthly b-to-b publication, WholeFoods Magazine which includes our Annual Survey, Source Directory, Natural Choice Awards, Retailer of the Year. Person of the Year and more. Our website wholefoodmagazine.com keeps all updated with the latest news and useful content, and our directory website naturalproductfinder.com makes sure all brands, products, and companies can be searched for and found. Our In the Know e-newsletters inform on pertinent topics weekly, plus we also provide content marketing, our Natural View Podcast, and our Naturally Informed Virtual Events.