Attend this event and you will leave with the ability to:

1

Understand the evolving claims substantiation regulations for influencers, native advertising, and social media
2

Analyze the differing standards in advertising claim substantiation on a multinational level
3

Recognize puffery in this new social media-driven world
4

Differentiate between the responsibilities of a manufacturer and a retailer in regard to an advertising claim
5

Learn the proper methods for substantiating claims aimed at children
6

Evaluate the recent actions and current priorities of the FTC and the NAD
7

Present the proper evidence to support pricing claims
8

Secure the necessary proof to present environmental advertising claims
9

Determine the testing needed to make claims based on personal preference
10

Assess the potential risks associated when making claims on upcoming products