{"id":67527,"date":"2023-01-20T16:13:23","date_gmt":"2023-01-20T16:13:23","guid":{"rendered":"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/?page_id=67527"},"modified":"2026-10-01T17:39:17","modified_gmt":"2026-10-01T17:39:17","slug":"overview","status":"publish","type":"page","link":"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/","title":{"rendered":"Overview"},"content":{"rendered":"<!-- GLOBAL STYLES -->\r\n<style>\r\n:root {\r\n\t--light-grey: #f5f5f5;\r\n\t--dark-grey: #121212; \/* attendees background; fold background *\/\r\n\t--color-a: #0A1938; \/* news background; stats background; topic icons; testimonial spotlight background *\/\r\n\t--color-b: #1E50B3; \/* attendee icons; testimonial stars *\/\r\n\t--textcolor-a: #F5F5F5; \/* text color for dark backgrounds *\/\r\n\t--textcolor-b: rgba(36, 36, 36, 0.8); \/* secondary text (speaker details, topic descrips) *\/\r\n\t--textcolor-c: rgba(245, 245, 245, 0.8); \/* secondary text for dark backgrounds *\/\r\n\t--bordercolor-a: rgba(245, 245, 245, 0.15); \/* border for dark backgrounds *\/\r\n\t--bordercolor-b: rgba(36, 36, 36, 0.15); \/* border *\/\r\n}\r\n.page-template-page-event-overview .content-event-page .sub-site-content-event-home .body-content p:last-child { margin-bottom: 24px; !important; }\r\n.content-event-page .sub-site-content-event-home .cta-content .cta-block-row { background-color: var(--color-a) !important; padding: 84px 0 120px !important; }\r\n.body-content a.mainlink { font-size: 14px; letter-spacing: 0.7px; font-weight: bold; text-transform: uppercase; text-decoration: underline; outline: none; color: #242424; }\r\n.body-content h2 { margin: 0 0 20px !important; padding-top: 11px !important; }\r\n.body-content h3 { margin-bottom: 23px !important; }\r\n.body-content h4 { margin-bottom: 12px !important; }\r\n.body-content h5 { margin-bottom: 12px !important; font-size: 16px !important; line-height: 24px !important; }\r\n.body-content hr { border-top: 1px solid var(--bordercolor-b); }\r\n\/* Mobile *\/\r\n@media (min-width: 320px) {\r\n\t#news-component, #featured-component, #attend-component, #networking-component, #fold-component, #alert-component { padding: 48px 0 72px; }\r\n\t.body-content hr { margin: 59px 0 48px; }\r\n}\r\n\/* Laptop *\/\r\n@media (min-width: 1024px) {\r\n\t#news-component, #featured-component, #attend-component, #networking-component, #fold-component, #alert-component { padding: 60px 0 84px; }\r\n}\r\n\/* Desktop *\/\r\n@media (min-width: 1280px) {\r\n\t#news-component, #featured-component, #attend-component, #networking-component, #fold-component, #alert-component { padding: 72px 0 108px; }\r\n\t.body-content hr { margin: 71px 0 60px; }\r\n}\r\n\/* Extra Large desktop *\/\r\n@media (min-width: 1536px) {\r\n\t#news-component, #featured-component, #attend-component, #networking-component, #fold-component, #alert-component { padding: 84px 0 120px; }\r\n}\r\n<\/style>\r\n\r\n\r\n\r\n\r\n<!-- #2 NEWS START -->\r\n<style>\r\n#news-component { background-color: var(--color-a); padding: 48px 0; }\r\n#news-component .news-cell { display: flex; margin-bottom: 24px !important; }\r\n#news-component h3, #news-component p, #news-component ol li, #news-component ul li, #news-component a { color: var(--textcolor-a) !important; }\r\n#news-component p, #news-component ol li, #news-component ul li { margin-bottom: 12px !important; font-size: 14px; line-height: 24px !important; }\r\n#news-component ol, #news-component ul { padding-left: 16px; }\r\n#news-component a { margin-bottom: 0 !important; outline: none; text-transform: uppercase; font-weight: bold; font-size: 12px; letter-spacing: 0.7px; line-height: 24px !important; }\r\n#news-component .news-cell img { margin-left: 24px; aspect-ratio: 1 \/ 1; }\r\n\/* Mobile *\/\r\n@media (min-width: 320px) {\r\n\t#news-component { padding: 48px 0; }\r\n\t#news-component h3 { margin-bottom: 0 !important; }\r\n\t#news-component .news-cell { padding: 24px 0 0 0; border-left: 0; border-top: 1px solid var(--bordercolor-a); }\r\n\t#news-component .news-cell img { display: none !important; }\r\n}\r\n\/* Tablet *\/\r\n@media (min-width: 768px) {\r\n\t#news-component h3 { margin-bottom: 23px !important; }\r\n\t#news-component .news-cell { padding: 0 0 0 24px; border-left: 1px solid var(--bordercolor-a); border-top: 0; }\r\n\t#news-component .news-cell img { display: inline !important; width: 72px; height: 72px; }\r\n}\r\n\/* Laptop *\/\r\n@media (min-width: 1024px) {\r\n\t#news-component .news-cell img { width: 96px; height: 96px; }\r\n}\r\n\/* Desktop *\/\r\n@media (min-width: 1280px) {\r\n\t#news-component .news-cell img { width: 120px; height: 120px; }\r\n}\r\n<\/style>\r\n<div class=\"row\" id=\"news-component\">\r\n<div class=\"container\">\r\n<div class=\"row\">\r\n<div class=\"col-xxxs-12 col-sm-12 col-md-2 col-lg-2 col-xl-2\">\r\n\t<h3>Latest News &amp;&nbsp;Updates<\/h3>\r\n<\/div>\r\n<div class=\"col-xxxs-12 col-sm-6 col-md-5 col-lg-5 col-xl-5\">\r\n\t<div class=\"news-cell\">\r\n\t\t<div>\r\n\t\t\t<p><strong>Pre-Conference Workshops<\/strong><\/p>\r\n\t\t\t<ol type=\"A\">\r\n\t\t\t\t<li>Advertising Claims 101: The Essential Building Blocks of a Successfully Substantiated Advertising Campaign<\/li>\r\n\t\t\t\t<li>Creative Meets Compliance: Bringing Defensible Advertising Claims to Market \u2013 A&nbsp;Deep Dive into the NAD Process<\/li>\r\n\t\t\t\t<li>Working Group on Substantiating Claims for FDA-Regulated Consumer Products: From Science to Defensible Advertising<\/li>\r\n\t\t\t<\/ol>\r\n\t\t\t<a href=\".\/workshops\/\">Learn More<\/a>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<div class=\"col-xxxs-12 col-sm-6 col-md-5 col-lg-5 col-xl-5\">\r\n\t<div class=\"news-cell\">\r\n\t\t<div>\r\n\t\t\t<p><strong>Livestream Available<\/strong><\/p>\r\n\t\t\t<p>Can\u2019t attend in person? Access the same valuable content via&nbsp;livestream.<\/p>\r\n\t\t\t<a href=\".\/pricing\/\">Register Now<\/a>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<!-- #2 NEWS END -->\r\n\r\n\r\n\r\n\r\n<!-- UPPER START -->\r\n<style>\r\n#featured-component { background-color: var(--light-grey); }\r\n<\/style>\r\n<div class=\"row\" id=\"featured-component\">\r\n<div class=\"container\">\r\n\r\n\r\n<!-- #3 OPENING START -->\r\n<style>\r\n#intro-component .img-wrap img { border-radius: 2px; }\r\n#intro-component .vid-wrap { background-color: rgba(120, 120, 120, 0.1); padding: 24px; border-radius: 2px; justify-content: center; }\r\n#intro-component .vid-wrap iframe { aspect-ratio: 16 \/ 9; width: 100% !important; margin-bottom: 6px !important; }\r\n#intro-component .vid-wrap p { margin-bottom: 5px !important; font-size: 14px; line-height: 24px !important; }\r\n#intro-component .callout { background-color: rgba(120, 120, 120, 0.1); padding: 16px; border-radius: 2px; }\r\n#intro-component .callout p { color: var(--textcolor-b) !important; margin-bottom: 0 !important; }\r\n@media (min-width: 320px) { #intro-component .copy-wrap { padding: 0; } }\r\n@media (min-width: 768px) { .img-wrap img { width: 100%; } }\r\n@media (min-width: 1024px) { #intro-component .copy-wrap { padding: 0 24px 0 0; } }\r\n<\/style>\r\n<div class=\"row\" id=\"intro-component\">\r\n<div class=\"container\">\r\n<div class=\"row\">\r\n<div class=\"col-xxxs-12 col-md-8 col-lg-7 col-xl-7\">\r\n\t<div class=\"copy-wrap\">\r\n\t\t<h2>Join us in New York for the milestone 10th Anniversary edition of our Legal, Regulatory, and Compliance Forum\u202fof Advertising Claims Substantiation<\/h2>\r\n\t\t<p>In celebration of this milestone, we are proud to introduce our inaugural Advisory Board, bringing together distinguished professionals to help shape a timely, practical program and guide the Ad Claims community into its next decade. As regulatory scrutiny intensifies, consumer protection standards evolve, and new digital platforms and technologies transform advertising, developing accurate, well-substantiated claims has never been more critical.<\/p>\r\n\t\t<p>An esteemed faculty of in-house counsel, leading advertising attorneys, regulators, and self-regulatory professionals will share actionable strategies for creating persuasive, compelling, and compliant campaigns, safeguarding brand reputation, and maintaining consumer trust in an increasingly complex \u2013 and oftentimes confusing marketplace.<\/p>\r\n\t\t<p>Don\u2019t miss this year\u2019s 10th anniversary and your opportunity to celebrate a decade of collaboration with the Ad Claims community while preparing for what comes next.<\/p>\r\n\t<\/div>\r\n\r\n<!--Callout Starts-->\r\n\t<div class=\"callout\">\r\n\t\t<p class=\"small\"><strong>Please Note<\/strong>: While the event is hosted at the NY Bar Association offices, this is not a NY Bar Association event. Attendance is open to all professionals regardless of membership status or legal background.<\/p>\r\n\t<\/div>\r\n<!--Callout Ends-->\r\n\r\n<\/div>\r\n<div class=\"col-xxxs-12 col-md-4 col-lg-5 col-xl-5\">\r\n\t<div class=\"img-wrap\">\r\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/wp-content\/uploads\/sites\/1961\/2025\/10\/817L26-NYC-Overview-00.jpg\" alt=\"Image\" width=\"672\" height=\"456\" \/>\r\n\t<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<\/div>\r\n<\/div>\r\n<!-- #3 OPENING END -->\r\n\r\n\r\n\r\n\r\n<hr>\r\n\r\n\r\n<!-- #4 SPEAKERS START -->\r\n<style>\r\n#featured-speakers-component .speaker-grid { display: grid; justify-content: left; margin: 25px auto 49px !important; }\r\n#featured-speakers-component .speaker-grid .speaker-card { overflow: hidden; text-align: left; }\r\n#featured-speakers-component .speaker-grid .speaker-card img { width: 100%; aspect-ratio: 1 \/ 1; object-fit: cover; display: block; border-radius: 3px; }\r\n#featured-speakers-component .speaker-grid .speaker-card .speaker-content { padding: 11px 0 4px; }\r\n#featured-speakers-component .speaker-grid .speaker-card .speaker-content h3 { margin: 0 0 3px !important; font-size: 16px; line-height: 24px; font-weight: bold; }\r\n#featured-speakers-component .speaker-grid .speaker-card .position { margin: 0; font-size: 14px; line-height: 20px; font-weight: normal; color: rgba(36, 36, 36, 0.6) }\r\n#featured-speakers-component .speaker-grid .speaker-card .company { margin: 0; font-size: 14px; line-height: 20px; font-weight: 500; color: var(--textcolor-b); }\r\n\r\n\/* Mobile *\/\r\n@media (min-width: 320px) {\r\n\t#featured-speakers-component .speaker-grid {\r\n\t\tmargin-left: 0;\r\n\t\tgrid-template-columns: repeat(auto-fit, 120px);\r\n\t\tgap: 12px;\r\n\t\tmax-width: 296px;\r\n\t}\r\n\t#featured-speakers-component .speaker-grid .speaker-card {\r\n\t\twidth: 120px;\r\n\t}\r\n}\r\n@media (min-width: 375px) {\r\n\t#featured-speakers-component .speaker-grid {\r\n\t\tgrid-template-columns: repeat(auto-fit, 120px);\r\n\t\tgap: 12px;\r\n\t\tmax-width: 348px;\r\n\t}\r\n\t#featured-speakers-component .speaker-grid .speaker-card {\r\n\t\twidth: 120px;\r\n\t}\r\n}\r\n@media (min-width: 425px) {\r\n\t#featured-speakers-component .speaker-grid {\r\n\t\tgrid-template-columns: repeat(auto-fit, 168px);\r\n\t\tgap: 24px;\r\n\t\tmax-width: 360px;\r\n\t}\r\n\t#featured-speakers-component .speaker-grid .speaker-card {\r\n\t\twidth: 168px;\r\n\t}\r\n}\r\n\r\n\/* Tablet *\/\r\n@media (min-width: 768px) {\r\n\t#featured-speakers-component .speaker-grid {\r\n\t\tmargin: 25px auto !important;\r\n\t\tgrid-template-columns: repeat(auto-fit, 156px);\r\n\t\tgap: 24px;\r\n\t\tmax-width: 696px;\r\n\t}\r\n\t#featured-speakers-component .speaker-grid .speaker-card {\r\n\t\twidth: 156px;\r\n\t}\r\n}\r\n\r\n\/* Laptop *\/\r\n@media (min-width: 1024px) {\r\n\t#featured-speakers-component .speaker-grid {\r\n\t\tgrid-template-columns: repeat(auto-fit, 136px);\r\n\t\tgap: 20px;\r\n\t\tmax-width: 928px;\r\n\t}\r\n\t#featured-speakers-component .speaker-grid .speaker-card {\r\n\t\twidth: 136px;\r\n\t}\r\n}\r\n\r\n\/* Desktop *\/\r\n@media (min-width: 1280px) {\r\n\t#featured-speakers-component .speaker-grid {\r\n\t\tgrid-template-columns: repeat(auto-fit, 160px);\r\n\t\tgap: 40px;\r\n\t\tmax-width: 1160px;\r\n\t}\r\n\t#featured-speakers-component .speaker-grid .speaker-card {\r\n\t\twidth: 160px;\r\n\t}\r\n}\r\n\r\n\/* Large desktop *\/\r\n@media (min-width: 1440px) {\r\n\t#featured-speakers-component .speaker-grid {\r\n\t\tgrid-template-columns: repeat(auto-fit, 160px);\r\n\t\tgap: 40px;\r\n\t\tmax-width: 1160px;\r\n\t}\r\n\t#featured-speakers-component .speaker-grid .speaker-card {\r\n\t\twidth: 160px;\r\n\t}\r\n}\r\n\r\n\/* Extra Large desktop *\/\r\n@media (min-width: 1536px) {\r\n\t#featured-speakers-component .speaker-grid {\r\n\t\tgrid-template-columns: repeat(auto-fit, 192px);\r\n\t\tgap: 48px;\r\n\t\tmax-width: 1392px;\r\n\t}\r\n\t#featured-speakers-component .speaker-grid .speaker-card {\r\n\t\twidth: 192px;\r\n\t}\r\n}\r\n<\/style>\r\n<div class=\"row\" id=\"featured-speakers-component\">\r\n<div class=\"container\">\r\n<div class=\"row\">\r\n<div class=\"col-xxxs-12 col-md-12 col-lg-12 col-xl-12\">\r\n\r\n<h2>Conference <span style=\"white-space:nowrap;\">Co-Chairs<\/span><\/h2>\r\n<div class=\"speaker-grid\">\r\n\t<div class=\"speaker-card\">\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/wp-content\/uploads\/sites\/1961\/2022\/11\/laura-brett-1.png\" alt=\"Headshot\" \/>\r\n\t\t<div class=\"speaker-content\">\r\n\t\t\t<h3>Laura Brett<\/h3>\r\n\t\t\t<p class=\"position\"><em>Partner<\/em><\/p>\r\n\t\t\t<p class=\"company\">Simpson Thacher &#038; Barlett LLP<\/p>\r\n\t\t\t<p class=\"position\"><em>Former Vice President, National Advertising Division<\/em><\/p>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t<div class=\"speaker-card\">\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/wp-content\/uploads\/sites\/1961\/2023\/11\/kristin-marchesiello-2.png\" alt=\"Headshot\" \/>\r\n\t\t<div class=\"speaker-content\">\r\n\t\t\t<h3>Kristin Marchesiello<\/h3>\r\n\t\t\t<p class=\"position\"><em>Senior Marketing Counsel<\/em><\/p>\r\n\t\t\t<p class=\"company\">Unilever<\/p>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t<div class=\"speaker-card\">\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/wp-content\/uploads\/sites\/1961\/2020\/10\/amy-ralph-mudge.png\" alt=\"Headshot\" \/>\r\n\t\t<div class=\"speaker-content\">\r\n\t\t\t<h3>Amy Ralph Mudge<\/h3>\r\n\t\t\t<p class=\"position\"><em>Partner and Chair, Advertising, Marketing &#038; Digital Media Practice Group<\/em><\/p>\r\n\t\t\t<p class=\"company\">Baker &#038; Hostetler LLP<\/p>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\r\n<!--\r\n<h2>Featured Speakers<\/h2>\r\n<div class=\"speaker-grid\">\r\n\t<div class=\"speaker-card\">\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.canadianinstitute.com\/components-library\/wp-content\/uploads\/sites\/2133\/2026\/08\/headshot-placeholder.png\" alt=\"Headshot\" \/>\r\n\t\t<div class=\"speaker-content\">\r\n\t\t\t<h3>JaneSmith<\/h3>\r\n\t\t\t<p class=\"position\"><em>ChiefInformationOfficer<\/em><\/p>\r\n\t\t\t<p class=\"company\">ABCCorporation<\/p>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t<div class=\"speaker-card\">\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.canadianinstitute.com\/components-library\/wp-content\/uploads\/sites\/2133\/2026\/08\/headshot-placeholder.png\" alt=\"Headshot\" \/>\r\n\t\t<div class=\"speaker-content\">\r\n\t\t\t<h3>JaneSmith<\/h3>\r\n\t\t\t<p class=\"position\"><em>ChiefInformationOfficer<\/em><\/p>\r\n\t\t\t<p class=\"company\">ABCCorporation<\/p>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t<div class=\"speaker-card\">\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.canadianinstitute.com\/components-library\/wp-content\/uploads\/sites\/2133\/2026\/08\/headshot-placeholder.png\" alt=\"Headshot\" \/>\r\n\t\t<div class=\"speaker-content\">\r\n\t\t\t<h3>JaneSmith<\/h3>\r\n\t\t\t<p class=\"position\"><em>ChiefInformationOfficer<\/em><\/p>\r\n\t\t\t<p class=\"company\">ABCCorporation<\/p>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t<div class=\"speaker-card\">\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.canadianinstitute.com\/components-library\/wp-content\/uploads\/sites\/2133\/2026\/08\/headshot-placeholder.png\" alt=\"Headshot\" \/>\r\n\t\t<div class=\"speaker-content\">\r\n\t\t\t<h3>JaneSmith<\/h3>\r\n\t\t\t<p class=\"position\"><em>ChiefInformationOfficer<\/em><\/p>\r\n\t\t\t<p class=\"company\">ABCCorporation<\/p>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t<div class=\"speaker-card\">\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.canadianinstitute.com\/components-library\/wp-content\/uploads\/sites\/2133\/2026\/08\/headshot-placeholder.png\" alt=\"Headshot\" \/>\r\n\t\t<div class=\"speaker-content\">\r\n\t\t\t<h3>JaneSmith<\/h3>\r\n\t\t\t<p class=\"position\"><em>ChiefInformationOfficer<\/em><\/p>\r\n\t\t\t<p class=\"company\">ABCCorporation<\/p>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t<div class=\"speaker-card\">\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.canadianinstitute.com\/components-library\/wp-content\/uploads\/sites\/2133\/2026\/08\/headshot-placeholder.png\" alt=\"Headshot\" \/>\r\n\t\t<div class=\"speaker-content\">\r\n\t\t\t<h3>JaneSmith<\/h3>\r\n\t\t\t<p class=\"position\"><em>ChiefInformationOfficer<\/em><\/p>\r\n\t\t\t<p class=\"company\">ABCCorporation<\/p>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\r\n<br>\r\n<a href=\".\/speakers\/\" class=\"mainlink\">View All Speakers<\/a>\r\n-->\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<!-- #4 SPEAKERS END -->\r\n\r\n\r\n<hr>\r\n\r\n\r\n<!-- #5 ADVISORY BOARD START -->\r\n<style>\r\n#advisory-board-component .copy-wrap { margin-bottom: 48px; padding: 0 24px 0 0; }\r\n#advisory-board-component .img-wrap { display: flex; flex-wrap: wrap; justify-content: left; margin: 0; }\r\n#advisory-board-component .img-wrap img { filter: grayscale(100%); opacity: 0.8; margin: 0; aspect-ratio: 1 \/ 1; }\r\n\/* Mobile *\/\r\n@media (min-width: 320px) {\r\n\t#advisory-board-component .img-wrap img { width: 25% !important; }\r\n}\r\n\/* Tablet *\/\r\n@media (min-width: 768px) {\r\n\t#advisory-board-component .img-wrap img { width: 87px !important; height: 87px !important; }\r\n}\r\n\/* Laptop *\/\r\n@media (min-width: 1024px) {\r\n\t#advisory-board-component .copy-wrap { margin-bottom: 0; }\r\n\t#advisory-board-component .img-wrap img { width: 122px !important; height: 122px !important; }\r\n}\r\n\/* Desktop *\/\r\n@media (min-width: 1280px) {\r\n\t#advisory-board-component .img-wrap img { width: 140px !important; height: 140px !important; }\r\n}\r\n\/* Extra Large desktop *\/\r\n@media (min-width: 1536px) {\r\n\t#advisory-board-component .img-wrap img { width: 168px !important; height: 168px !important; }\r\n}\r\n<\/style>\r\n<div class=\"row\" id=\"advisory-board-component\">\r\n<div class=\"container\">\r\n<div class=\"row\">\r\n<div class=\"col-xxxs-12 col-md-7 col-lg-6 col-xl-6\">\r\n\t<div class=\"copy-wrap\">\r\n\t\t<h2>Advisory Board<\/h2>\r\n\t\t<p>To celebrate 10 years of timely, impactful, and high-quality content, American Conference has officially formed our Advertising Claims Substantiation Advisory Board. With the guidance of these respected practitioners, ACI continues to lead in delivering meaningful, forward-looking content in administrative and public law.<\/p>\r\n\t\t<a href=\".\/advisory-board\/\" class=\"mainlink\">View Advisory Board<\/a>\r\n\t<\/div>\r\n<\/div>\r\n<div class=\"col-xxxs-12 col-md-5 col-lg-5 col-xl-5\">\r\n\t<div class=\"img-wrap\">\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/wp-content\/uploads\/sites\/1961\/2022\/11\/laura-brett-1.png\" alt=\"photo\" \/>\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/wp-content\/uploads\/sites\/1961\/2022\/11\/andra-dallas.png\" alt=\"photo\" \/>\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/wp-content\/uploads\/sites\/1961\/2024\/09\/katie-goldstein.png\" alt=\"photo\" \/>\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/wp-content\/uploads\/sites\/1961\/2023\/11\/kristin-marchesiello-2.png\" alt=\"photo\" \/>\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/wp-content\/uploads\/sites\/1961\/2024\/10\/amanda-morton.png\" alt=\"photo\" \/>\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/wp-content\/uploads\/sites\/1961\/2020\/10\/amy-ralph-mudge.png\" alt=\"photo\" \/>\r\n\t<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<!-- #5 ADVISORY BOARD END -->\r\n\r\n\r\n<hr>\r\n\r\n\r\n<!-- #6 TOPICS START -->\r\n<style>\r\n#topics-component .flex-grid {\r\n\t--columns: 4;\r\n\t--gap: 36px;\r\n\tdisplay: flex;\r\n\tflex-wrap: wrap;\r\n\tgap: var(--gap);\r\n\tmargin: 17px 0 53px;\r\n}\r\n#topics-component .flex-grid__item {\r\n\tbox-sizing: border-box;\r\n\tflex: 0 0 100%; \/* Mobile: 1 column *\/\r\n\tdisplay: flex;\r\n\talign-items: flex-start;\r\n\tgap: calc(var(--gap) \/ 2);\r\n\tmargin: 0; padding: 0 12px 36px 0; border-bottom: 1px solid var(--bordercolor-b); border-left: 0;\r\n}\r\n#topics-component .flex-grid__item svg { width: 48px; height: 48px; flex: 0 0 48px; }\r\n#topics-component .flex-grid__item svg path { fill: var(--color-a); stroke-width: 0; }\r\n#topics-component .flex-grid__item p { margin-bottom: 0 !important; color: var(--textcolor-b) !important; }\r\n\/* Tablet *\/\r\n@media (min-width: 768px) {\r\n#topics-component .flex-grid__item {\r\n\tflex-basis: calc((100% - (2 * var(--gap))) \/ 3);\r\n\tpadding: 0 0 0 24px; border-bottom: 0; border-left: 1px solid var(--bordercolor-b);\r\n\tflex-direction: column;\r\n\tgap: calc(var(--gap) \/ 3);\r\n\t}\r\n#topics-component .flex-grid__item svg { width: 60px; height: 60px; flex: 0 0 60px; }\r\n}\r\n\/* Desktop *\/\r\n@media (min-width: 1024px) {\r\n#topics-component .flex-grid__item {\r\n\tflex-basis: calc((100% - ((var(--columns) - 1) * var(--gap))) \/ var(--columns));\r\n\t}\r\n}\r\n<\/style>\r\n<div class=\"row\" id=\"topics-component\">\r\n<div class=\"container\">\r\n<div class=\"row\">\r\n<div class=\"col-xxxs-12 col-md-8 col-lg-6 col-xl-6\">\r\n\t<h2>Key Topics<\/h2>\r\n<\/div>\r\n<\/div>\r\n<div class=\"row\">\r\n<div class=\"col-xxxs-12 col-md-12 col-lg-12 col-xl-12\">\r\n<div class=\"flex-grid\">\r\n\r\n\t<div class=\"flex-grid__item\">\r\n\t\t<div>\r\n\t\t\t<h5>What State AGs Are Watching Next<\/h5>\r\n\t\t\t<p>Preparing for Emerging Advertising and Consumer Protection Priorities<\/p>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n\t<div class=\"flex-grid__item\">\r\n\t\t<div>\r\n\t\t\t<h5>Substantiating Claims in the Age of AI<\/h5>\r\n\t\t\t<p>Leveraging Generative AI While Building Defensible Claims<\/p>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n\t<div class=\"flex-grid__item\">\r\n\t\t<div>\r\n\t\t\t<h5>Is That Really a Deal?<\/h5>\r\n\t\t\t<p>Advertising Claims in the Age of Personalized Pricing<\/p>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n\t<div class=\"flex-grid__item\">\r\n\t\t<div>\r\n\t\t\t<h5>The New Rules of Youth Marketing<\/h5>\r\n\t\t\t<p>Kids, Teens, Tweens and the Gray Areas Between<\/p>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n\t<div class=\"flex-grid__item\">\r\n\t\t<div>\r\n\t\t\t<h5>Beyond the Words<\/h5>\r\n\t\t\t<p>Consumer Perception and the Evidence Behind Sensory Claims<\/p>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n\t<div class=\"flex-grid__item\">\r\n\t\t<div>\r\n\t\t\t<h5>Environmental Claims in a New Regulatory Era<\/h5>\r\n\t\t\t<p>PFAS-Free, Recyclable and Sustainability Claims<\/p>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n\t<div class=\"flex-grid__item\">\r\n\t\t<div>\r\n\t\t\t<h5>Where Was It Really Made?<\/h5>\r\n\t\t\t<p>Navigating Origin Claims in a Global Supply Chain<\/p>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n\t<div class=\"flex-grid__item\">\r\n\t\t<div>\r\n\t\t\t<h5>From Campaign to Courtroom<\/h5>\r\n\t\t\t<p>Advertising Claims on Trial<\/p>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n<a href=\".\/agenda\/\" class=\"mainlink\">View Agenda<\/a>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<!-- #6 TOPICS END -->\r\n\r\n\r\n\r\n<!-- UPPER END -->\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n\r\n<!-- #8 ATTENDEES START -->\r\n<style>\r\n#attend-component { background-color: var(--dark-grey); }\r\n#attend-component h2, #attend-component h5, #attend-component p, #attend-component li, #attend-component a { color: var(--textcolor-a) !important; }\r\n#attend-component hr { border-top: 1px solid var(--bordercolor-a); }\r\n#attend-component ul { margin: 0 0 24px 18px !important; padding-inline-start: 0 !important; }\r\n#attend-component ul li { margin-bottom: 6px; }\r\n#attend-component ul.org-list { list-style: none; }\r\n#attend-component .flex-grid {\r\n\t--columns: 3;\r\n\t--gap: 36px;\r\n\tdisplay: flex;\r\n\tflex-wrap: wrap;\r\n\tgap: var(--gap);\r\n\tmargin: 17px 0 29px;\r\n}\r\n#attend-component .flex-grid__item {\r\n\tbox-sizing: border-box;\r\n\tflex: 0 0 100%; \/* Mobile: 1 column *\/\r\n\tdisplay: flex;\r\n\talign-items: flex-start;\r\n\tgap: calc(var(--gap) \/ 2);\r\n\tmargin: 0; padding: 0 12px 36px 0; border-bottom: 1px solid var(--bordercolor-a); border-left: 0;\r\n}\r\n#attend-component .flex-grid__item:last-of-type {\r\n\tborder-bottom: 0;\r\n}\r\n#attend-component .flex-grid__item svg { width: 48px; height: 48px; flex: 0 0 48px; }\r\n#attend-component .flex-grid__item svg path { fill: var(--color-b); stroke-width: 0; }\r\n#attend-component .flex-grid__item p { margin-bottom: 0 !important; color: var(--textcolor-c) !important; }\r\n\/* Mobile *\/\r\n@media (min-width: 320px) {\r\n\t#attend-component .list-wrap { margin: 24px 0 0 !important; }\r\n\t#attend-component ul.org-list { margin: 24px 0 48px !important; column-count: 2; column-gap: 2rem; }\r\n}\r\n\/* Tablet *\/\r\n@media (min-width: 768px) {\r\n\t#attend-component .list-wrap { margin: 16px 0 0 !important; padding-right: 48px; }\r\n\t#attend-component ul.org-list { margin: 12px 0 48px !important; column-count: 4; column-gap: 3rem; }\r\n\t#attend-component .flex-grid__item {\r\n\t\tflex-basis: calc((100% - (2 * var(--gap))) \/ 3);\r\n\t\tpadding: 0 0 0 24px; border-bottom: 0; border-left: 1px solid var(--bordercolor-a);\r\n\t\tflex-direction: column;\r\n\t\tgap: calc(var(--gap) \/ 3);\r\n\t}\r\n\t#attend-component .flex-grid__item svg { width: 60px; height: 60px; flex: 0 0 60px; }\r\n}\r\n\/* Desktop *\/\r\n@media (min-width: 1024px) {\r\n\t#attend-component .flex-grid__item {\r\n\t\tflex-basis: calc((100% - ((var(--columns) - 1) * var(--gap))) \/ var(--columns));\r\n\t}\r\n}\r\n<\/style>\r\n<div class=\"row\" id=\"attend-component\">\r\n<div class=\"container\">\r\n<div class=\"row\">\r\n<div class=\"col-xxxs-12 col-md-8 col-lg-6 col-xl-6\">\r\n\t<h2>Who Attends this Event<\/h2>\r\n<\/div>\r\n<\/div>\r\n<div class=\"row\">\r\n<div class=\"col-xxxs-12 col-sm-4 col-md-4 col-lg-4 col-xl-4\">\r\n<div class=\"list-wrap\">\r\n\t<h5>In-house counsel and business executives responsible for:<\/h5>\r\n\t<ul>\r\n\t\t<li>Advertising and Promotion<\/li>\r\n\t\t<li>Social Media<\/li>\r\n\t\t<li>Digital Marketing\/Communications<\/li>\r\n\t\t<li>Corporate Communications<\/li>\r\n\t\t<li>Interactive Marketing<\/li>\r\n\t\t<li>Entertainment\/Media<\/li>\r\n\t\t<li>Emerging Technologies<\/li>\r\n\t\t<li>Brand Management and Development<\/li>\r\n\t\t<li>Crisis Communications<\/li>\r\n\t\t<li>Public Relations<\/li>\r\n\t\t<li>Intellectual Property<\/li>\r\n\t\t<li>Privacy<\/li>\r\n\t<\/ul>\r\n<\/div>\r\n<\/div>\r\n<div class=\"col-xxxs-12 col-sm-4 col-md-4 col-lg-4 col-xl-4\">\r\n<div class=\"list-wrap\">\r\n\t<h5>Outside counsel with practices in:<\/h5>\r\n\t<ul>\r\n\t\t<li>Advertising<\/li>\r\n\t\t<li>Marketing<\/li>\r\n\t\t<li>Retail Law<\/li>\r\n\t\t<li>Entertainment\/Sports\/Media<\/li>\r\n\t\t<li>Privacy<\/li>\r\n\t\t<li>Intellectual Property<\/li>\r\n\t\t<li>Technology and Digital Media<\/li>\r\n\t<\/ul>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<hr>\r\n\r\n\r\n<div class=\"row\">\r\n<div class=\"col-xxxs-12 col-md-8 col-lg-6 col-xl-6\">\r\n\t<h2>Past Attending Companies<\/h2>\r\n<\/div>\r\n<\/div>\r\n<div class=\"row\">\r\n<div class=\"col-xxxs-12 col-md-12 col-lg-12 col-xl-12\">\r\n\t<ul class=\"org-list\">\r\n\t\t<li>Bayer<\/li>\r\n\t\t<li>Capital One<\/li>\r\n\t\t<li>Chanel<\/li>\r\n\t\t<li>Facebook Inc<\/li>\r\n\t\t<li>GoDaddy.com, LLC<\/li>\r\n\t\t<li>Gorilla Glue Company<\/li>\r\n\t\t<li>Henkel<\/li>\r\n\t\t<li>MegaFood<\/li>\r\n\t\t<li>Nestle Health Science<\/li>\r\n\t\t<li>Philip Morris International<\/li>\r\n\t\t<li>Pizza Hut LLC<\/li>\r\n\t\t<li>Restaurant Brands International<\/li>\r\n\t\t<li>Subaru of America Inc<\/li>\r\n\t\t<li>T Mobile<\/li>\r\n\t\t<li>Target Corp<\/li>\r\n\t\t<li>Telemundo Network Group<\/li>\r\n\t\t<li>Veeva Systems<\/li>\r\n\t\t<li>Viacom<\/li>\r\n\t<\/ul>\r\n\r\n\t<a href=\".\/past-participating-companies\/\" class=\"mainlink\">View Full List<\/a>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<!-- #8 ATTENDEES END -->\r\n\r\n\r\n\r\n\r\n<!-- #11 ACCREDITATION START -->\r\n<style>\r\n#accreditation-component { background-image: url(https:\/\/www.canadianinstitute.com\/wp-content\/uploads\/sites\/2162\/2024\/11\/accreditation-c-bg.png); background-color: var(--light-grey); background-repeat: no-repeat; height: 528px; }\r\n#accreditation-component .copy-wrap { height: 528px; display: flex; align-items: center; justify-content: center; padding-bottom: 24px !important; }\r\n#accreditation-component .copy-wrap .copy { max-width: 648px; margin-left: 480px; }\r\n@media screen and (min-width: 2200px) {\r\n  #accreditation-component .copy-wrap .copy { margin-left: 180px; }\r\n}\r\n@media screen and (max-width: 1800px) {\r\n  #accreditation-component .copy-wrap .copy { margin-left: 660px; }\r\n}\r\n@media screen and (max-width: 1279px) {\r\n  #accreditation-component { background-image: none; height: initial; padding: 72px 0; }\r\n  #accreditation-component .copy-wrap { justify-content: flex-start; align-items: flex-start; height: initial; }\r\n  #accreditation-component .copy-wrap .copy { max-width: initial; margin-left: 0; }\r\n}\r\n<\/style>\r\n<div class=\"row\" id=\"accreditation-component\">\r\n<div class=\"container\">\r\n  <div class=\"row\">\r\n    <div class=\"col-xxxs-12 col-md-12 col-lg-12 col-xl-12\">\r\n      <div class=\"copy-wrap\">\r\n        <div class=\"copy\">\r\n          <h2>CLE Accreditation<\/h2>\r\n          <p>Accreditation will be sought in those jurisdictions requested by the registrants which have continuing education requirements. This course is identified as nontransitional for the purposes of CLE accreditation.<\/p>\r\n          <a href=\"https:\/\/www.americanconference.com\/accreditation\/cle\/\" target=\"_blank\" class=\"mainlink\">Learn more<\/a>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<\/div>\r\n<!-- #11 ACCREDITATION END -->\r\n\r\n\r\n\r\n\r\n<!-- FOLD START -->\r\n<style>\r\n#fold-component { background-color: var(--dark-grey); }\r\n:root {\r\n\t--fold-component-margin: 48px;\r\n\t--fold-component-text-color: #F5F5F5;\r\n}\r\n<\/style>\r\n<div class=\"row\" id=\"fold-component\">\r\n<div class=\"container\">\r\n\r\n\r\n\r\n\r\n<!-- #12 WORKSHOPS START -->\r\n<style>\r\n#workshops-component { margin-bottom: var(--fold-component-margin); }\r\n#workshops-component h2, #workshops-component p, #workshops-component a { color: var(--fold-component-text-color) !important; }\r\n#workshops-component .workshops-wrap { display: flex; }\r\n#workshops-component .workshops-heading { margin: 0 !important; }\r\n#workshops-component .workshops-heading p.disclaimer { color: var(--textcolor-c) !important; }\r\n#workshops-component .workshop-card { width: 360px; height: 360px; display: flex; flex-direction: column; justify-content: space-between; border-radius: 2px; border: 1px solid var(--bordercolor-a); text-decoration: none; outline: none; }\r\n#workshops-component a.workshop-card:hover .title { text-decoration: underline; }\r\n#workshops-component .workshop-card .prefix { font-size: 12px; letter-spacing: 1.12px; text-transform: uppercase; margin-bottom: 19px !important; }\r\n#workshops-component .workshop-card .title { font-size: 21px; line-height: 28px; margin-bottom: 0; }\r\n#workshops-component .workshop-card .date-time { margin-bottom: 0 !important; font-size: 12px; line-height: 20px; text-transform: uppercase; }\r\n\/* Mobile *\/\r\n@media (min-width: 320px) {\r\n\t#workshops-component .workshops-wrap { flex-wrap: wrap; margin-left: -20px; margin-right: -20px; }\r\n\t#workshops-component .workshop { margin: 0 20px !important; }\r\n\t#workshops-component .workshop-card { margin-bottom: 24px !important; padding: 21px 24px 20px; }\r\n\t#workshops-component .workshop-card:last-of-type { margin-bottom: 0 !important; }\r\n}\r\n\/* Tablet *\/\r\n@media (min-width: 768px) {\r\n\t#workshops-component .workshops-wrap { display: flex; margin-left: -12px; margin-right: -12px; }\r\n\t#workshops-component .workshop { width: 336px; margin: 0 12px !important; }\r\n\t#workshops-component .workshops-heading { margin-bottom: 48px !important; width: 696px; }\r\n\t#workshops-component .workshop-card { margin-bottom: 0 !important; }\r\n}\r\n\/* Laptop *\/\r\n@media (min-width: 1024px) {\r\n\t#workshops-component .workshops-wrap { margin-left: -20px; margin-right: -20px; }\r\n\t#workshops-component .workshop { width: 282px; height: 282px; margin: 0 20px !important; }\r\n}\r\n\/* Desktop *\/\r\n@media (min-width: 1280px) {\r\n\t#workshops-component .workshops-wrap { margin-left: -20px; margin-right: -20px; }\r\n\t#workshops-component .workshop { width: 360px; height: 360px; margin: 0 20px !important; }\r\n\r\n}\r\n\/* Extra Large desktop *\/\r\n@media (min-width: 1536px) {\r\n\t#workshops-component .workshops-wrap { margin-left: -24px; margin-right: -24px; }\r\n\t#workshops-component .workshop { width: 432px; height: 432px; margin: 0 24px !important; }\r\n}\r\n<\/style>\r\n<div class=\"row\" id=\"workshops-component\">\r\n<div class=\"container\">\r\n<div class=\"row\">\r\n<div class=\"col-xxxs-12 col-md-8 col-lg-6 col-xl-6\">\r\n\t<div class=\"workshops-heading\">\r\n\t\t<h2><span style=\"white-space: nowrap;\">Pre-Conference<\/span> Workshops<\/h2>\r\n\t\t<p>Add more value to your conference experience by signing up for these <span style=\"white-space: nowrap;\">hands-on<\/span> and practical workshops and consider sending your team.<\/p>\r\n\t<\/div>\r\n<\/div>\r\n<\/div>\r\n<div class=\"row\">\r\n<div class=\"col-xxxs-12 col-md-12 col-lg-12 col-xl-12\">\r\n<div class=\"workshops-wrap\">\r\n\t<a href=\".\/workshops\/virtual-workshop-a\/\" class=\"workshop workshop-card\">\r\n\t\t<div>\r\n\t\t<p class=\"prefix\">Virtual Workshop&nbsp;A<\/p>\r\n\t\t<p class=\"title\">Advertising Claims 101: The Essential Building Blocks of a Successfully Substantiated Advertising Campaign<\/p>\r\n\t\t<\/div>\r\n\t\t<p class=\"date-time\">January 20, 2027<br>1:30&ndash;5:00 pm<\/p>\r\n\t<\/a>\r\n\t<a href=\".\/workshops\/workshop-b\/\" class=\"workshop workshop-card\">\r\n\t\t<div>\r\n\t\t<p class=\"prefix\">In-Person Workshop&nbsp;B<\/p>\r\n\t\t<p class=\"title\">Creative Meets Compliance: Bringing Defensible Advertising Claims to Market \u2013 A Deep Dive into the NAD Process<\/p>\r\n\t\t<\/div>\r\n\t\t<p class=\"date-time\">February 3, 2027<br>9:00 am&ndash;12:30 pm<\/p>\r\n\t<\/a>\r\n\t<a href=\".\/workshops\/workshop-c\/\" class=\"workshop workshop-card\">\r\n\t\t<div>\r\n\t\t<p class=\"prefix\">In-Person Workshop&nbsp;C<\/p>\r\n\t\t<p class=\"title\">Working Group on Substantiating Claims for FDA-Regulated Consumer Products: From Science to Defensible Advertising<\/p>\r\n\t\t<\/div>\r\n\t\t<p class=\"date-time\">February 3, 2027<br>1:30&ndash;5:00 pm<\/p>\r\n\t<\/a>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<!-- #12 WORKSHOPS END -->\r\n\r\n\r\n\r\n<!-- #17 TESTIMONIALS START -->\r\n<style>\r\n#testimonials-component { margin: 72px 0 0; }\r\n#testimonials-component h2 { color: var(--textcolor-a); text-align: center; }\r\n#testimonials-component .testimonials-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 48px; max-width: 1200px; margin: 0 auto; }\r\n#testimonials-component .testimonial-card { padding: 0; }\r\n#testimonials-component .testimonial-card .stars { text-align: center; margin-bottom: 24px; color: var(--color-b); }\r\n#testimonials-component .testimonial-card blockquote { margin: 0 0 20px; padding: 0; border: none; text-indent: 2em; font-family: serif; font-style: normal; font-weight: normal; font-size: 18px; line-height: 24px; color: var(--textcolor-a); }\r\n#testimonials-component .testimonial-card cite { display: block; margin: 0; font-style: normal; font-weight: normal; font-size: 12px; line-height: 20px; color: var(--textcolor-c); }\r\n@media (min-width: 320px) { #testimonials-component .testimonials-grid { grid-template-columns: 1fr; } }\r\n@media (min-width: 768px) { #testimonials-component .testimonials-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 48px; max-width: 1392px; margin: 0 auto; } }\r\n<\/style>\r\n<div class=\"row\" id=\"testimonials-component\">\r\n<div class=\"container\">\r\n<div class=\"row\">\r\n<div class=\"col-xxxs-12 col-md-12 col-lg-12 col-xl-12\">\r\n\t<h2>Testimonials<\/h2>\r\n<\/div>\r\n<\/div>\r\n<div class=\"testimonials-grid\">\r\n\r\n\t<div class=\"testimonial-card\">\r\n\t\t<div class=\"stars\">&#9733;&#9733;&#9733;&#9733;&#9733;<\/div>\r\n\t\t<blockquote>\r\n\t\t\tThe quality of the speakers was really terrific.\r\n\t\t<\/blockquote>\r\n\t\t<cite>&mdash;Partner, ArentFox Schiff LLP<\/cite>\r\n\t<\/div>\r\n\r\n\t<div class=\"testimonial-card\">\r\n\t\t<div class=\"stars\">&#9733;&#9733;&#9733;&#9733;&#9733;<\/div>\r\n\t\t<blockquote>\r\n\t\t\tThe event was filled with extremely knowledgeable speakers who presented valuable information.\r\n\t\t<\/blockquote>\r\n\t\t<cite>&mdash;Specialist, Regulatory &#038; Scientific Affairs, Nestle Health Science&nbsp;U.S.<\/cite>\r\n\t<\/div>\r\n\r\n\t<div class=\"testimonial-card\">\r\n\t\t<div class=\"stars\">&#9733;&#9733;&#9733;&#9733;&#9733;<\/div>\r\n\t\t<blockquote>\r\n\t\t\tThe actual content presented at the conference was relevant, helpful and insightful to those in advertising law.\r\n\t\t<\/blockquote>\r\n\t\t<cite>&mdash;Advertising Compliance Manager, Brother International&nbsp;Corporation<\/cite>\r\n\t<\/div>\r\n\r\n\t<div class=\"testimonial-card\">\r\n\t\t<div class=\"stars\">&#9733;&#9733;&#9733;&#9733;&#9733;<\/div>\r\n\t\t<blockquote>\r\n\t\t\tHearing actual examples of substantiation challenges from other companies and from those who have worked for NAD etc. I\u2019m new to this field of work and so all of this second hand experience is extremely beneficial to helping me know what to look out for, and where to look to stay up to date.\r\n\t\t<\/blockquote>\r\n\t\t<cite>&mdash;Program Manager, St Jude Children\u2019s Research Hospital<\/cite>\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n<\/div>\r\n<\/div>\r\n<!-- #17 TESTIMONIALS END -->\r\n\r\n\r\n<!-- FOLD END -->\r\n<\/div>\r\n<\/div>\r\n\r\n","protected":false},"excerpt":{"rendered":"Latest News &amp;&nbsp;Updates Pre-Conference Workshops Advertising Claims 101: The Essential Building Blocks of a Successfully Substantiated Advertising Campaign Creative Meets Compliance: Bringing Defensible Advertising Claims to Market \u2013 A&nbsp;Deep Dive into the NAD Process Working Group on Substantiating Claims for FDA-Regulated Consumer Products: From Science to Defensible Advertising Learn More Livestream Available Can\u2019t attend in&hellip;","protected":false},"author":14692,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-event-overview.php","meta":{"footnotes":""},"class_list":["post-67527","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Overview | Advertising Claims Substantiation<\/title>\n<meta name=\"description\" content=\"Master the complexities of substantiating your advertising claims at the premier event for legal and regulatory professionals in advertising and marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Overview | Advertising Claims Substantiation\" \/>\n<meta property=\"og:description\" content=\"Master the complexities of substantiating your advertising claims at the premier event for legal and regulatory professionals in advertising and marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/\" \/>\n<meta property=\"og:site_name\" content=\"Advertising Claims Substantiation\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-01T17:39:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/wp-content\/uploads\/sites\/1961\/2024\/09\/817L25_LinkedIn_General_1200x1200.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/\",\"url\":\"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/\",\"name\":\"Overview | Advertising Claims Substantiation\",\"isPartOf\":{\"@id\":\"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/wp-content\/uploads\/sites\/1961\/2025\/10\/817L26-NYC-Overview-00.jpg\",\"datePublished\":\"2023-01-20T16:13:23+00:00\",\"dateModified\":\"2026-10-01T17:39:17+00:00\",\"description\":\"Master the complexities of substantiating your advertising claims at the premier event for legal and regulatory professionals in advertising and marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/#primaryimage\",\"url\":\"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/wp-content\/uploads\/sites\/1961\/2025\/10\/817L26-NYC-Overview-00.jpg\",\"contentUrl\":\"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/wp-content\/uploads\/sites\/1961\/2025\/10\/817L26-NYC-Overview-00.jpg\",\"width\":672,\"height\":456},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Overview\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/#website\",\"url\":\"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/\",\"name\":\"Advertising Claims Substantiation\",\"description\":\"Template used to create new conference sites\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Overview | Advertising Claims Substantiation","description":"Master the complexities of substantiating your advertising claims at the premier event for legal and regulatory professionals in advertising and marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/","og_locale":"en_US","og_type":"article","og_title":"Overview | Advertising Claims Substantiation","og_description":"Master the complexities of substantiating your advertising claims at the premier event for legal and regulatory professionals in advertising and marketing.","og_url":"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/","og_site_name":"Advertising Claims Substantiation","article_modified_time":"2026-10-01T17:39:17+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/wp-content\/uploads\/sites\/1961\/2024\/09\/817L25_LinkedIn_General_1200x1200.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/","url":"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/","name":"Overview | Advertising Claims Substantiation","isPartOf":{"@id":"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/#primaryimage"},"image":{"@id":"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/wp-content\/uploads\/sites\/1961\/2025\/10\/817L26-NYC-Overview-00.jpg","datePublished":"2023-01-20T16:13:23+00:00","dateModified":"2026-10-01T17:39:17+00:00","description":"Master the complexities of substantiating your advertising claims at the premier event for legal and regulatory professionals in advertising and marketing.","breadcrumb":{"@id":"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.americanconference.com\/advertising-claims-substantiation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/#primaryimage","url":"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/wp-content\/uploads\/sites\/1961\/2025\/10\/817L26-NYC-Overview-00.jpg","contentUrl":"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/wp-content\/uploads\/sites\/1961\/2025\/10\/817L26-NYC-Overview-00.jpg","width":672,"height":456},{"@type":"BreadcrumbList","@id":"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/"},{"@type":"ListItem","position":2,"name":"Overview"}]},{"@type":"WebSite","@id":"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/#website","url":"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/","name":"Advertising Claims Substantiation","description":"Template used to create new conference sites","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/wp-json\/wp\/v2\/pages\/67527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/wp-json\/wp\/v2\/users\/14692"}],"replies":[{"embeddable":true,"href":"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/wp-json\/wp\/v2\/comments?post=67527"}],"version-history":[{"count":16,"href":"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/wp-json\/wp\/v2\/pages\/67527\/revisions"}],"predecessor-version":[{"id":68219,"href":"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/wp-json\/wp\/v2\/pages\/67527\/revisions\/68219"}],"wp:attachment":[{"href":"https:\/\/www.americanconference.com\/advertising-claims-substantiation\/wp-json\/wp\/v2\/media?parent=67527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}